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Full-Text Articles in Business
College Of Business Magazine -- Real, Summer 2011, Stephanie Judge
College Of Business Magazine -- Real, Summer 2011, Stephanie Judge
College of Business Magazine -- REAL
Summer 2011 issue.
September 2010 - Digital Minute Issue 5, Brad Matthies
September 2010 - Digital Minute Issue 5, Brad Matthies
Digital Minute
This issue features the College of Business.
A Systems Analysis Experiential Case Study: Repeatable Real World Problem Solving, Priscilla Arling, C. Deeter, H. Eggers
A Systems Analysis Experiential Case Study: Repeatable Real World Problem Solving, Priscilla Arling, C. Deeter, H. Eggers
Scholarship and Professional Work - Business
Many business schools today are emphasizing experiential education, particularly in undergraduate instruction, where students often have had limited exposure to business settings. While a business problem can be presented in the form of a written case study, real world projects for external clients are increasingly being incorporated into the classroom. However finding suitable clients and projects for multiple student teams each semester can be difficult.
Immigrant Business Enterprises: A Classification Framework Conceptualization And Test, Roberto Curci, Robert Mackoy
Immigrant Business Enterprises: A Classification Framework Conceptualization And Test, Roberto Curci, Robert Mackoy
Scholarship and Professional Work - Business
This article proposes the Immigrant Business Enterprises Classification Framework to organize immigrant-owned businesses into categories associated with different levels of business integration into a host country's mainstream business community. The article applies the framework and reports the findings of structured face-to-face interviews with 199 Hispanic business enterprises (HBEs) in Indianapolis. The authors find Hispanic-owned businesses hold different characteristics depending upon the integration category in which they are classified; the findings suggest that to support immigrant entrepreneurship, governments, business development organizations, and researchers should address category-specific challenges, opportunities, and needs.
Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris
Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris
Scholarship and Professional Work - Business
As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.
Three Stories And Their Morals, Robert B. Bennett
Three Stories And Their Morals, Robert B. Bennett
Scholarship and Professional Work - Business
Fundamentally, the common law tradition is a collection of stories. Stories also become the law professor's stock in trade. We tell students stories or have them read stories in the form of cases or hypothetical situations and help them discern the morals to the stories-i.e., what the stories mean in the context of business or in their business lives? In a sense, that is what the Socratic Method is all about: analyzing stories in the form of cases and discerning their greater meaning. In this paper I will relate three true stories within the context of just-in-time production management and …
Spanish Foreign Direct Investments In Latin America: Internationalization Strategies And Financial Management Practices, Roberto Curci, Guillermo Cardoza
Spanish Foreign Direct Investments In Latin America: Internationalization Strategies And Financial Management Practices, Roberto Curci, Guillermo Cardoza
Scholarship and Professional Work - Business
This study analyzes the internationalization strategies and the financial management practices of seven Spanish companies with the largest volume of investments in Latin America. The companies selected for an in-depth analysis represent approximately 80 percent of the total Spanish foreign investments during the period of analysis. Their investments have taken place mainly in service sectors such as banking, energy, and telecommunications. The study identifies the market conditions and the corporate strategies that have allowed these Spanish companies to successfully initiate and expand business activities into Latin America. The findings suggest Spanish investors have strengthened their global competitiveness and have accomplished …
Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon
Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon
Scholarship and Professional Work - Business
Virtual worlds are three-dimensional, computer-generated worlds that are a natural extension of the existing Internet. Although many businesses are jumping on the bandwagon to maintain a presence in virtual worlds, there is no well-established knowledge or theory to guide businesses in their involvement in these environments. In this paper, we identify affordances in the virtual worlds that can be used to increase the state of flow experienced in a business virtual site, which in turn may enhance brand equity, or the perceived added value of a brand to customers. We present a conceptual model that can be used to guide …
It's Just A Game, Or Is It? Real Money, Real Income, And Real Taxes In Virtual Worlds, William D. Terando, Brian E. Mennecke, Diane J. Janvin, William M. Dilla
It's Just A Game, Or Is It? Real Money, Real Income, And Real Taxes In Virtual Worlds, William D. Terando, Brian E. Mennecke, Diane J. Janvin, William M. Dilla
Scholarship and Professional Work - Business
Virtual worlds like Second Life offer players opportunities to earn real-world income through their activities in the game. It will not be long before governments begin to establish policies and regulations regarding the income generated by players of these game environments. This paper examines the issue of taxes in virtual world games. Two alternative places for recognizing income could be established by regulators: 1) at the point when in-game transactions take place; or 2) when players convert game assets into real-world currency. We argue for realization of income, and therefore taxation, at the exchange. We expect that burdensome policies such …
Confounds In The Measurement Of Predictive Expectations, Richard A. Spreng, Robert Mackoy, Cornelia Dröge
Confounds In The Measurement Of Predictive Expectations, Richard A. Spreng, Robert Mackoy, Cornelia Dröge
Scholarship and Professional Work - Business
Given the importance of predictive expectations in consumer satisfaction models, confounds in the measurement of expectations could result in misspecified models. Results of two empirical studies indicate that consumers interpret the word "expect" in numerous ways. A large minority of consumers interpret "expect" to mean "desire." The magnitude of the resulting confounding effect is illustrated by comparing results using a measure of expectations alone with results obtained when using a measure of expectations together with a measure of desires in a side-by-side format.
An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters
An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters
Scholarship and Professional Work - Business
A factor analytic methodology is used to measure and interpret the evaluative criteria used by the functional roles represented in an industrial decision making unit during their consideration to purchase a piece of capital equipment. The results of the study indicate that the criteria employed by each decision maker during the evaluation of this equipment varied by functional role. The attributes contained in each evaluative dimension were directly related to each functional role primary job responsibility.