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Articles 1 - 30 of 44
Full-Text Articles in Business
Meeting All The Challenges: These Five Colby Alumnae Are Reshaping The World Of Business, Finance, And Technology With Their Liberal Arts Education, Kayla Voigt
Colby Magazine
Five high-achieving alumnae talk about their lives, careers, and Colby.
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Information Systems Undergraduate Honors Theses
Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.
Unveiling The Impact Of Covid-19 And The Policy Implications On Indonesian Small Businesses: Where Do They Hurt The Most?, Sri Wahyuni, Novita Ikasari
Unveiling The Impact Of Covid-19 And The Policy Implications On Indonesian Small Businesses: Where Do They Hurt The Most?, Sri Wahyuni, Novita Ikasari
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
The catastrophic impact of COVID-19 Pandemic on micro, small and medium enterprises (MSMEs) is well-presented across countries featured on a helicopter view. However, studies on business activities as proxies to business functions that are exclusively affected by the pandemic are scarcely found, which in turn might cause ineffective recovery policy. Using Indonesia as a case in point, this study aims at codifying the particular business activities to proxy the functions that have been impacted across the sectors and business owners’ perception on the government’s policy. The study uses indicators for three business functions that are qualitatively constructed from previous studies …
Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne
Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne
Southwestern Business Administration Journal
We explored an undergraduate business program’s navigation of an unplanned change, response to the Covid-19 pandemic-occasioned move to online learning, and the resilience of its curriculum by following cohorts of students through two consecutive courses from the end of 2019 through 2020 up to summer 2021. The exploration was aimed at the assessment of the impact of the pandemic-induced disruptions, i.e., how the school’s curriculum fared through the pandemic. Premised on the school’s accreditor, AACSB’s agility-cultivating curriculum guideline, the curriculum should adapt and stabilize post-pandemic. To identify the appropriate cohort for observation, we scrutinized the four progressive levels of agility …
Bitcoin: The Pioneer Of Cryptocurrency With A Limited Dream, Anna M. Gellerman, Benjamin Zheng
Bitcoin: The Pioneer Of Cryptocurrency With A Limited Dream, Anna M. Gellerman, Benjamin Zheng
Publications and Research
BitCoin is the most well known and adaptable cryptocurrency today. Due to the evolvement of the cryptocurrency market, many are thinking what this could mean for society; is the world ready for a new mainstream medium of exchange? This poster argues that although BitCoin is functional for small scale payments, it is inadaptable to become a payment tool comparable to cash and card.
Amazon.Com, Inc Strategic Audit, Ningzhi Luo
Amazon.Com, Inc Strategic Audit, Ningzhi Luo
Honors Theses
Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …
The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr
The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr
Backstage Pass
This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!
The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford
The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford
Honors Theses
This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.
Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …
Green Delivery: An Arbor Day Foundation Partnership Program, David Petersen
Green Delivery: An Arbor Day Foundation Partnership Program, David Petersen
Honors Theses
The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Asian Management Insights
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
Moosejaw Market Expansion Into France, Rachel Renou
Moosejaw Market Expansion Into France, Rachel Renou
Honors Projects
This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …
Conceptualizing The Regulation Of Virtual Currencies And Providers: Friction Points In State And Federal Approaches To Regulating Providers Of Payments Execution And Custody Services And Products In The United States, Sarah J. Hughes
Cleveland State Law Review
This essay evaluates the state of regulation by the United States government and State legislatures of participants in emerging virtual-currency businesses. It points to friction points as both the federal government and the States experiment with their own regulatory authority over virtual-currency businesses and provides a taxonomy of differing approaches to regulating such businesses. The essay takes the position that the States need to act in the near term if they wish to maintain their longstanding role as regulators of non-depository providers of financial products and services—or they risk being preempted by Congress or federal regulatory actions. This essay also …
Changing The Industry, Spotify, Seth A. Carver
Changing The Industry, Spotify, Seth A. Carver
Chancellor’s Honors Program Projects
No abstract provided.
Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry
Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry
Honors Program Theses
Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …
Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe
Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe
Honors Theses and Capstones
No abstract provided.
Defining Your Own Sustainable Future, Jacob Johnsen
Defining Your Own Sustainable Future, Jacob Johnsen
Jacob Johnsen, MSc
How do you create – and maintain – an attractive service portfolio, and how to compete in a shifting environment? In our changing world, survival is not a question of size, speed or coverage. You must be adaptive. Posts can find out where to adapt, by examining the changes in customer behaviour, changing demands and technological achievements. Volumes are shifting from letters to packets, and so far, courier companies have taken market share from posts. Jacob Johnsen looks at the current changes and gives some guidelines on how to set up pointers for an ever-changing direction.
Defining Your Own Sustainable Future, Jacob Johnsen
Defining Your Own Sustainable Future, Jacob Johnsen
Jacob Johnsen, MSc
How do you create – and maintain – an attractive service portfolio, and how to compete in a shifting environment? In our changing world, survival is not a question of size, speed or coverage. You must be adaptive. Posts can find out where to adapt, by examining the changes in customer behaviour, changing demands and technological achievements. Volumes are shifting from letters to packets, and so far, courier companies have taken market share from posts. Jacob Johnsen looks at the current changes and gives some guidelines on how to set up pointers for an ever-changing direction.
7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.
How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.
Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye
Become A Future-Focused Leader: Use Three Megatrends To Grow Your Rural Business, Connie Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. This article discusses three megatrends shaping the future of rural businesses:
1) The Rise of the #GigEconomy
2) Living with Purpose and Meaning
3) The Decentralized Marketplace
The article also provides coaching tips for rural entrepreneurs on how to use megatrends to grow their businesses.
While many companies are struggling to keep up with the rapid rate of change, …
Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.
Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."
Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.
Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!
Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.
Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."
Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye
Community Vitality Initiative Collections
Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.
Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!
Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle
Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle
Todd A Finkle
Globalization And Management, Mike Lewis
Globalization And Management, Mike Lewis
Mike Lewis D.Mgt.
The reach of markets and business expanded across the globe more than half a millennium ago when Europeans conquered the seas. Since that time, communication and information technologies have reduced to span of the globe to the speed of electrons so that buyers and sellers can exchange in one second or less. Technology combined with favorable politics and exploding world populations ushered in the era of globalization. With production and commodity drivers, the globe transformed into a shopping cart for profits, power, and people (resources). Uncontrolled and unbalanced outcomes benefited some while harming others, leading to eventual backlashes and failed …
Westwood Interior Company Limited Brand Identity Project, Peter Dee
Westwood Interior Company Limited Brand Identity Project, Peter Dee
Other resources
Westwood Interior Company Limited design and manufacture high quality handmade wood interiors in Ireland. Westwood Interior required a modern logo using natural colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Westwood Interior Company which was used on business cards, letterhead, signage and e-Commerce website.
Westwood Interior have earned a reputation for a high level of service and attention to detail. An established team of skilled craftsmen pride themselves in creating bespoke wood interiors that combine the very best in modern technology with the highest …
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com
Business Risks: When Is Fails To Detect Circumvention Activities, Stanley X. Lewis Jr., J. Scott Magruder, Eddy J. Burks, Carl Smolinski
Business Risks: When Is Fails To Detect Circumvention Activities, Stanley X. Lewis Jr., J. Scott Magruder, Eddy J. Burks, Carl Smolinski
Journal of International Technology and Information Management
A business must recognize and address various risk factors when establishing and maintaining its information system. The overall risk to management is that the control environment does not protect proprietary business data and the financial reporting system that produces financial statements and other information used by investors, creditors and regulatory agencies. These risks require that management implement efforts to ensure the integrity and effectiveness of control procedures over business activities while being aware of additional system issues such as failing to adequately consider other risks which are more business-oriented including the risk of failing to prevent or detect fraudulent or …
The Blinds Shop Company Limited Brand Identity Project, Peter Dee
The Blinds Shop Company Limited Brand Identity Project, Peter Dee
Other resources
The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.
The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …