Business Commons^™

October 1990, Inland Empire Business Journal

Inland Empire Business Journal

TRANSPORTATION REAL ESTATE

Toll Road Proposal Angers Rlv-

Officials Page 1

REAL ESTATE

Group Invests In George AFB Area Page 12

ECONOMY

Inland Empire Ranks Sixth In

Job Growth Page 3

MARKETING

What's a Poor Inventor to do? Page 16

PRISONS

Blythe Prison Size will Double Page 5

SALES

How did Willie loan do It? Page 7

ENVIRONMENT

Recycling Is Good Business Page 27

BANK ING FEATURES

Inland Empire Banks Still Strong Page 8

Newsmakers Page 9

Pro/Con: Prop. 129 Page 20

Commentary: Rep. George Brown on the Inland Empire Economy Page 21

People, Pieces 6 Things Page 25

August 1990, Inland Empire Business Journal

Inland Empire Business Journal

SPACE TECHNOLOGY

Inland Empire Group Seeks To

Woo Space Division Page 1

COMPETITIVENESS

Are American Business Executives

Wimps? Page 1

WASTE DISPOSAL

Hauling Trash through the Inland

Empire Page 1

HOUSING

Page 1

POLITICS

Another Brown Enters Politics at

the State wide Level Page 8

TRANSPORTATION

Busy 91 Freeways About to Get

Face lift Page 10

HEALTH CARE •

INLAND EMPIRE HOSPITALS BUCK

TREND Page11

EDUCATION

COLLEGES AND UNIVERSITIES

ARE GROWING Page 16

Commercial Construction

Temecula Building

Up 55 Percent Page 21

TRAVEL

The Mirage Hotel in Las Vegas:

Just a Mirage? Page 24

ANSWERS

Can Businesses Afford to Pay …

July 1990, Inland Empire Business Journal

Inland Empire Business Journal

INTERNATIONAL EDUCATION

China Seeks to enter the main stream. Business Community

Page 1

Professor Marshall Shen and his "gang of nine"

Cal Poly students successfully communicated directly with Chinese top leader concerning the future of China in the arena of ·world business.

TECHNOLOGY

Cutting Down Meeting Time with Computers Page 4

Two-day meetings can be slashed to two-hour gatherings by using computers to replace cumbersome flip charts and handwritten lists.

REAL ESTATE

Inland Empire Real Estate

Market Flattening Out Page 5

The Inland Empire has been feeling the effects -of a statewide real estate slowdown, with local brokers having to …

June 1990, Inland Empire Business Journal

Inland Empire Business Journal

AEROSPACE

Lockheed Denies Linkage Page 1

TRANSPORTATION

Four-County Cooperation

Assured Page 1

WATER

Supplies Pinched,

Prices to Rise Page 1

DEFENSE EMPLOYMENT

No Layoffs Seen At

Rancho Cucamonga Plant Page1

HEALTHCARE

No Danger to Patients,

Lorna Linda Asserts Page 1

URBAN AFFAIRS

Moreno Valley Beginning

to Attract Employers Page 4

AIR QUALITY

Checks and Balances

on the AQMD Page 5

HEALTH INSURANCE

Cost Containment for Small Business

May Have Arrived Page 6

GUEST COMMENTARY

Integrated Monorail Project

Makes Sense Page 8

ADVERTISING

Myth of High-Cost

Blurbs Page 9

LEISURE

Palm Springs

Vintage Grand Prix Page 10

REAL ESTATE

Turmoil In …

May 1990, Inland Empire Business Journal

Inland Empire Business Journal

DEVELOPMENT

Outdated City Housing Plans Page 1

CONSTRUCTION

Asbestos Myth Page 1

HOTELS

Uncertain Future Page 1

HEALTH COSTS

Group Insurance Page 1

REAL ESTATE

Risky Market? Page 1

LAW

Drug Testing In the Workplace Page 5

COMMERCIAL DEVELOPMENT

High Speed Train & New Airport Page 8

REAL ESTATE

"War Room" Page 9

WATER

Pomona Crisis Averted Page 10

FOCUS .

Palm Springs Page 12

HOUSING

Affordable Housing Page 14

REAL ESTATE

Orange Coast Title Page 15

GUEST COMMENTARY

Savings and Loans Page 16

GUEST COMMENTARY

Savings and Loans Page17

CLOSEUP

Inland Empire Close-up Page 17

CONSTRUCTION

Toxic Materials Page …

Fishing, Pulling, Grappling, Twanging, And Charging Around : A Study Of Spectators At Special Events Sponsored By Pinkerton Tobacco Company Brands And The Impact Of The Events Upon Market Share, Herbert W. Hausmann

Master's Theses

Given the current commitment to special events/sports marketing by The Pinkerton Tobacco Company and the anticipated increasing importance of this marketing tool, marketing management felt the establishment of a formal selection process and a procedure for evaluating current and potential events was a critical objective. As a starting point for selection criteria, the Special Events Department adopted event selection criteria utilized by R.J. Reynolds Tobacco company.

March 1990, Inland Empire Business Journal

Inland Empire Business Journal

AQMD

Senator Plans Hearings Page 1

SAVINGS & LOANS

Only One Inland Empire Page 1

HIGH TECH LAW

ENFORCEMENT

Chino Police Department Highly Computerized Page 1

HEALTH

Joint Venture Proves Successful Page 3

AWARDS

Upland Woman Named Business Associate of the Year Page 3

WORKERS COMP

Legislation Aimed at Abuses Page 5

LOW-TECH

High Tech Magic May Be Fading Page 7

SBA

The Rules Are Simple Page 8

HOSPITALS

No Crisis In Census or Trauma System Page10

MANDATED HEALTH CARE

Proposal Criticized Page 1 0

MANAGED HEALTH CARE

Coordination Lowers Costs Page 10

HIGH-TECH

Baxter Medical comes to Ontario Page …

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …