Business Commons^™

Message Strategy And Consumer Engagement In Sponsored Posts On Facebook And Twitter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Native Advertising On Facebook And Twitter: A Content Analysis Of Sponsored Messages In User News Feeds, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres

Atlantic Marketing Association Proceedings

No abstract provided.

Sports Bettors’ Responses To Sports-Embedded Gambling Promotions: Comparisons Amongst Pgsi Groups, Nerilee Hing, Matthew Lamont, Peter Vitartas, Elian Fink

International Conference on Gambling & Risk Taking

Televised sporting events now contain a plethora of gambling and sports betting promotions, including logos, signage, advertising, sponsored segments and celebrity endorsement. This presentation focuses on how sports bettors respond to these promotions, drawing on research findings from Australia.

A first study examined sports bettors’ responses to these promotions, and whether this varied with problem gambling severity. Surveys with 544 Queensland sports bettors indicated that problem gamblers had highest approval of, felt most encouragement to gamble, and had been influenced to gamble most from these promotions, compared to non-problem and at-risk gamblers. Problem gamblers were also more influenced to bet …

Analyzing The Effect Of Advertising On Hospital Choice And Selection: Advancing A New Truth For Hospital Selection And Its Implication For Other Service Providers, Michael A. Petrochuk, Trish Berg

Atlantic Marketing Association Proceedings

Consumerism has long-been an important driver in other industries across the globe, as industries have embraced the importance of meeting customer and consumer expectations (Bennett and Mandell, 1969; Oliver, 1980; Bolton and Drew, 1991; Peyrot, Cooper, and Schnapf, 1993; Taylor and Cronin, 1994). Firms have attempted to understand consumer expectations prior to the delivery of service or product purchase.

Within the last ten years, this consumerism movement has infiltrated into the field of global health care (Herzlinger, 2002; Grazman, & Leifer, 2007). Tenets of the consumer-driven health care include increased demands for high performance, flawless quality, data analytics to support …

Ethical Relationship Between Stakeholders And Stockholders And Their Moral Rights On The Corporation Differences, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

This paper is about ethical relationship between stakeholders and stockholders and their moral rights on the corporation. In a first part of this assignment author had provided a short description regarding costumer’s rights and he had discussed different situations where customers and corporates are interacting. In this assignment author is suggesting that the exchange between the two must be voluntary and that consumers and customers have right to be properly informed for purchased products. Another discussed topic is advertisement that is closely linked with moral values and beliefs of shareholders. Regarding the ethics of owners and managers, author is raising …