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2020

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Full-Text Articles in Business

The Influences Of Perceived Environmental Responsibilities On Green Purchasing Intentions, Jinhee Lee, Ilwoo Ju Dec 2020

The Influences Of Perceived Environmental Responsibilities On Green Purchasing Intentions, Jinhee Lee, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

The current study examined the influences of perceived environmental responsibilities of the three types of important social agents (individuals, companies, and governments) on consumers’ green purchasing intentions. Drawing on the environmental consumerism and purchase decision making literature, consumers’ perceptions of the aforementioned social agents’ roles in environment protection were hypothesized to influence their purchase intentions for green products. In addition, the current study attempted to investigate the different prediction patterns of such factors for two different purchase intention measures (e.g., general purchase intention and “willingness to pay more” for green products) to capture the nuance between the different measurement scales, …

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Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju Dec 2020

Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Little research has incorporated a theoretical framework for the analysis of message and creative strategies used in DTCA to date. The purpose of the current study is to extend the previous literature by providing a more complete list of DTCA message and/or creativity strategies based on Taylor’s message strategy wheel. The results show that DTCA has been used to promote drugs for such life-threatening conditions as asthma, acid reflux, Alzheimer’s disease, depression, and arthritis. The most common inducement was the offer of consumer support information. In general, magazine DTC ads from 2006 to 2010 were likely to take both informational …

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Roundtable On The 1st Disrupting Thinking Research Conferece, Lucia Morales Dec 2020

Roundtable On The 1st Disrupting Thinking Research Conferece, Lucia Morales

Disrupting Thinking

Programme for the roundtable on the 1st Disrupting Thinking Research Conference with opening address by Dr. Eon Langan, Head of the School of Accounting and Finance, Technologicla University Dublin with invited speaker Dr. Jon-Hans Coetzer, Team Leader Online Learning and Education (Division for Peace) United Nations Institute for Training and Research (Unitar). The research theme for the roundtable was " A Qualitative Review of Peace Education Concept".

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The Impact Of “Unchicken” Announcement On The Market Valuations Of Tyson Foods, Inc. And Beyond Meat, Inc., Samuel Noe, Naveen Musunuru Nov 2020

The Impact Of “Unchicken” Announcement On The Market Valuations Of Tyson Foods, Inc. And Beyond Meat, Inc., Samuel Noe, Naveen Musunuru

Scholars Week

Tyson Foods, Inc., the second largest processor and marketer of chicken, beef, and pork, has recently entered the plant-based chicken market with the unveiling of the “Unchicken” sandwich. Beyond Meat, Inc., a company that specializes in plant-based alternatives for consumers, is a direct competitor. On October 15, 2020 Tyson Foods, Inc., announced this new product for the company. This is an event study looking at the market effects on both Tyson Foods, Inc., and Beyond Meat, Inc. This study bases its’ findings on abnormal valuation.

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Use Of The Monte Carlo Model In The Corporate Tax Strategy In Kosovo, Lirim Lani, Enver Daci Oct 2020

Use Of The Monte Carlo Model In The Corporate Tax Strategy In Kosovo, Lirim Lani, Enver Daci

UBT International Conference

The paper is oriented towards the use of the mathematical-statistical model, in order for the result of this model to show the right way of tax strategy used by corporations in Kosovo. The main purpose of the research is to select a certain sample of financial items from the financial statements to use the Monte Carlo model, with the main purpose of real research of the tax strategy used by corporations in Kosovo. Avoiding corporate taxes has been a significant public concern, especially since the 2008 global financial crisis. The Monte Carlo model has a 5-10% forecast deviation, which has …

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Macroeconomic Stability Objectives, Hasan Metin, Iliriana Berisha, Lirim Lani Oct 2020

Macroeconomic Stability Objectives, Hasan Metin, Iliriana Berisha, Lirim Lani

UBT International Conference

Macroeconomic stability was and is one of the most important pillars of every country that seeks empowerment such as investments, increasing efficiency, utilizing natural resources, honing human capital etc. one of the main points that helps the economy and its stable growth is the people themselves, especially that of the work force also knowns as Human Capital. This research paper conducted by the above mentioned actors, targets the issue of this very first pillar of the MSO, elaborating the Kosovo Human Capital (workforce), along with the workforce of other countries located within the Western Balkans: Albania, Macedonia, Bosnia and Herzegovina, …

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Kosovo As A Strategic Awareness Of The Eu, Ylber Limani, Erza Ostrogllava Oct 2020

Kosovo As A Strategic Awareness Of The Eu, Ylber Limani, Erza Ostrogllava

UBT International Conference

Is Kosovo a strategic interest of the EU in terms of international policy and entrepreneurship? International business represents all cross-border exchanges of goods, services or resources between two or more nations. These exchanges can go beyond the exchange of money for physical goods including international transfers of other resources, such as people, intellectual property (e.g., patents, copyrights, trademarks and data), and assets or contractual obligations (e.g., the right to use a foreign asset, provide a future service to foreign clients, or execute a complex financial instrument). Entities involved in international business range from large multinational firms with thousands of employees …

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Financial Statement Analysis: Case Study Of Kamila Llc (2016-2018), Fidane Spahija Gjikolli, Hana Gjurgji Oct 2020

Financial Statement Analysis: Case Study Of Kamila Llc (2016-2018), Fidane Spahija Gjikolli, Hana Gjurgji

UBT International Conference

The main source of information for financial analysis is the financial statements. Analyzing financial statements helps in making the best decisions possible by maximizing profit and minimizing costs. This paper analyzes the income statement and balance sheet for the manufacturing company Kamila in Kosovo. A wide variety of techniques can be used to assess the financial viability of an organization. In this paper are included the methodologies of horizontal analysis, vertical analysis and report analysis for three years, respectively for the years 2016, 2017 and 2018. Through the above and comparative analysis over the years, we reach a conclusion by …

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Investment Decision Analysis Case Study: Aaa Company, Ardian Uka Oct 2020

Investment Decision Analysis Case Study: Aaa Company, Ardian Uka

UBT International Conference

This assignment presents and hypothetical case regarding financial and investment decisions of the firm. Based on the critical analyses this paper work will identify the best possible project available for investment. The financial data presented on this assignment are done according to the information/data that has been provided, therefore analysing them in order to arrive to the best possible decision for investment. In order to facilitate managerial decisions there has been presented necessary calculations. However, the evaluation and the importance of risk factors have been taken to concern. Furthermore, in order to accomplish this assignment, where on use various relevant …

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The Role Of Personalized Marketing In Business- Customer Relationships, Mirjeta Domniku, Lebeat Mustafa, Ejona Bajraktari Oct 2020

The Role Of Personalized Marketing In Business- Customer Relationships, Mirjeta Domniku, Lebeat Mustafa, Ejona Bajraktari

UBT International Conference

The idea of personalized marketing lies in creating a unique customer experience and delivering products / services / messages that are relevant to it. The need for it came as every day more and more customers are being targeted by a large number of ads and this has already created so much annoyance for people that they are now trying to avoid them. Modern data sources today are considered to be data collected from smartphones and social networks. Seeing this dilemma what we have tried to understand through this research is whether customers want their shopping experience to be more …

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Fiscal Decentralization And The Impact Of Disbursing Value Added Tax Income To Local Self- Government Units In The Republic Of North Macedonia, Farije Aliu, Driton Mehmeti Oct 2020

Fiscal Decentralization And The Impact Of Disbursing Value Added Tax Income To Local Self- Government Units In The Republic Of North Macedonia, Farije Aliu, Driton Mehmeti

UBT International Conference

Decentralized systems give priority to the role of citizens in the government decision-making process, which through various forms, provide better services. This phenomenon motivates policies in the social system, in order to promote democracy, transparency and accountability. With the signing and ratification of the European Charter of Local Self-Government, as well as the signing of the Ohrid Framework Agreement in 2001, the Republic of Northern Macedonia is obliged to amend the Constitution and in accordance with the Constitution to form a legal framework for the decentralization system, which will allow different roles and responsibilities at all levels of government. For …

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B2b Or B2c, This Is The Question: A Case Study Over Implementation Of B2b And B2c Models In The Same Sector And A Cross-Company E-Business Model Evaluation, Besim Abdullai, Bashkim Nuredini Oct 2020

B2b Or B2c, This Is The Question: A Case Study Over Implementation Of B2b And B2c Models In The Same Sector And A Cross-Company E-Business Model Evaluation, Besim Abdullai, Bashkim Nuredini

UBT International Conference

E-commerce as an interdisciplinary field was interpreted in literature in two major aspects: technological and managerial. In this paper we are going to closely investigate and analyse both of the mentioned aspects of e-commerce business models. There is no plausible conclusion among scholars toward proclaiming one of the models better than the other, since it depends on many other business environment factors and business functions. In our case study, we face two major players in the industry of fixing solutions and technologies. Based on swot analysis we explain different aspects of the B2B model implemented from the company Fischer Group, …

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The Impact Of Digital Technologies On Business Internationalization Process, Ylber Limani, Zana Bashota Broja Oct 2020

The Impact Of Digital Technologies On Business Internationalization Process, Ylber Limani, Zana Bashota Broja

UBT International Conference

This paper discusses and analyses the impact of digital technology on business internationalization with focus on a case study of a developing country. There is evidence showing digital technology contributed on the development and advancement of the competitive international market. Accordingly, many companies are considering the change adopts the business model. Businesses lean towards believing that the use of digital technology enables them building the better relationship with customers and suppliers, improving their business process, and in some cases even simulating them in restructuring the entire business industry. In well-established businesses, technology has become the basis of every work in …

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International Economic Factors And Crises, Mirjeta Domniku, Lorik Elezkurtaj Oct 2020

International Economic Factors And Crises, Mirjeta Domniku, Lorik Elezkurtaj

UBT International Conference

Economics is a topic that initially does not arouse curiosity, in appearance it is a profession which seems very routine, in fact with this paper we will try to prove the opposite, so economics is a topic that grips itself with its magic, it is like nature itself because things happen in it even when we do not pay attention. Economic fluctuations also create social fluctuations which lead to potentially dangerous periods of instability, as a result of which we must analyze each crisis with the utmost care in order to prevent it in the future. After reviewing the literature …

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The Relationship Between Government Debt And Economic Growth In North Macedonia, Amir Imeri, Gresa Mjaku Oct 2020

The Relationship Between Government Debt And Economic Growth In North Macedonia, Amir Imeri, Gresa Mjaku

UBT International Conference

This paper empirically investigates the long run relation between domestic and external general government debt and economic growth in North Macedonia. We analyze how the government debt at a certain point in time is correlated with the GDP growth rate. The study employs a regression model as well as ANOVA test in order to investigate the causal relationship between government debt and GDP growth rate using annual data for the time period 2005 – 2019. We find strong evidence for a significantly positive relation between domestic general government debt and growth and negative relation between external general government debt and …

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The Role Of Risk Management Departments In Banking Institutions, Enver Daci Oct 2020

The Role Of Risk Management Departments In Banking Institutions, Enver Daci

UBT International Conference

The topic of risk and risk management is a topic where the interest of academics, field professionals but also ordinary people has increased enormously. When this topic is dealt with in the banking system, the dominant element in the overall financial system of a country, then the interest rate is even higher, especially after the global financial crisis. In the case of the banking system, credit risk is one of the main risks to which the system is exposed. Over the last decades, loans have occupied the main weight among the assets of the banking system. Moreover, in recent years, …

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Covid-19 And Its Impact On Accounting Implications And Financial Reporting: Kosovo Perspective, Enis Abdurrahmani Oct 2020

Covid-19 And Its Impact On Accounting Implications And Financial Reporting: Kosovo Perspective, Enis Abdurrahmani

UBT International Conference

The world today is facing the worst economic crisis since the 2008 financial crisis. So far, all efforts and measures on how to manage this crisis have been insufficient. Today, almost every government in the world has a plan for "economic recovery." The government of Kosovo also has such a plan, although today there are many doubts that this is the right plan to save the economy in country. Purpose of this research is to discuss the impact of the pandemic on accounting implications and financial reporting from the perspective of Kosovo. The research was based on a questionnaire structured …

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The Role Of Human Resource Competencies In Private Businesses In Kosovo, Mersiha Kačamaković Oct 2020

The Role Of Human Resource Competencies In Private Businesses In Kosovo, Mersiha Kačamaković

UBT International Conference

In today’s economy issues around human resource development are fundamental. Each organization made every effort to recruit knowledgeable people into its ranks. To achieve this, organizations must increase the efficiency and, first of all, the efficiency of knowledge governance. But this knowledge people must acquire, develop and use. Competence in every field has become important in all aspects, because the labor market has become a market of competencies. Competence is a characteristic or feature of an individual, which ensures a high level of quality of work offered by him. Aptitude or competence is the ability to accomplish a task. Effective …

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Operational And Statistical Management In Relation To Determination Of Aerodinamic Resistance On Mining Lines, Shaqir Elezaj Oct 2020

Operational And Statistical Management In Relation To Determination Of Aerodinamic Resistance On Mining Lines, Shaqir Elezaj

UBT International Conference

When we talk about the mining works, which are in such a function, so that air currents pass through such aerodynamic lines, then we are dealing with the need to calculate the aerodynamic resistances in such aeration networks. Ventilation systems, in the broadest practical and technical sense, are nothing but a reflection of the aeration plans of the mine as a whole or of its individual parts in an appropriate schematic manner, which includes only those specific works through which it circulates. air, while other works are excluded. The ventilation network does not fully comply with the mining plans, because …

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Specifications Of Small Business Management In Serbia, Flutra Jahiu Oct 2020

Specifications Of Small Business Management In Serbia, Flutra Jahiu

UBT International Conference

The struggle to maintain competition in today's business world is increasingly challenging. This is due to the great dynamics of changes in the market. Maintaining competition in small businesses is even more challenging, because they are significantly more in number, while in capacities significantly less compared to medium and large enterprises. But still small businesses with all the problems they face manage to ensure sustainable business. Adequate business management also plays an important role in the success of a business among various factors, respectively implementation of adequate specifics in business management. Small business managers who are also their owners are …

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Artificial Intelligence And Big Data Challenges In Smart Cities, Arbër Perçuku Oct 2020

Artificial Intelligence And Big Data Challenges In Smart Cities, Arbër Perçuku

UBT International Conference

Smart city combines technologies with information to facilitate and improve daily life of citizens on different areas like transport, healthcare, education, environment impact, energy save and other. Big Data as technology to collect, store and analyze massive amounts of data, and Artificial Intelligence to extract the values from those data, have received a lot of attention recently. The aim of this paper is to discuss and highlight the challenges that engineers, scientists and other stakeholders can face practically in the development of smart city, and to enhance the integration of both Big Data and Artificial Intelligence.

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Hot Spots Or Balanced Score Cards?, Besnik Skenderi, Diamanta Skenderi Oct 2020

Hot Spots Or Balanced Score Cards?, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

Executives are spending time and effort to create working culture where employees are willing to cooperate and cooperation should be in a line with corporate mission, vision and within corporate strategy. In addition according to Gratton, (2007), “This willingness to cooperate was crucial to the second element, the capacity of people to work with others outside their boundaries” (p. 8). When employees are willing to cooperate and to contribute beyond their administrative boundaries they are triggering problem solving and innovation. Academic literature, offers two approaches for increasing productivity and cooperation within teams and team members. Gratton (2007) discusses Hot Spots …

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A Nation’S Mission Of Housing And Consumption: An Analysis Of Household Budget Survey Expenditures In Kosovo, Florin Aliu, Isa Mulaj Oct 2020

A Nation’S Mission Of Housing And Consumption: An Analysis Of Household Budget Survey Expenditures In Kosovo, Florin Aliu, Isa Mulaj

UBT International Conference

In digital and artificial intelligence intensification era where up to 2/3 of Gross Domestic Product (GDP) is generated from the service sector, nearly ¾ of household budget is spent by the Kosovo families in food and accomodation. This is a larger and greater share than in the neighboring countries to which Kosovo approximately has the same level of incomes per capita. At the same time, for some years in a row, spending for education until the recent available data has not exceded 1%, showing another difference with the neighbring countries in volume as well as in total share of household …

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Reward Management Of Employees In The Banking Sector, Enver Daci, Lirim Lani Oct 2020

Reward Management Of Employees In The Banking Sector, Enver Daci, Lirim Lani

UBT International Conference

A reward system is like the biggest management principle in the world. Organizations around the world, the rural banking industry are no exception, use some form of reward system; whether it is open or not, it exists. The belief that: "Reward behavior is repeated" is a statement, which is generally accepted. Rewards are therefore tools of operational control used to link employee goals. To be able to touch employees who use rewards reward must be perceived as meaningful and meaningful. Rewards are described in two different types; it can be in the form of motivational motivation (internal) or personal motivation …

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Digital Marketing Trends, Naim Preniqi, Kaltrina Sylaj, Elinda Krasniqi Oct 2020

Digital Marketing Trends, Naim Preniqi, Kaltrina Sylaj, Elinda Krasniqi

UBT International Conference

Regardless of the industry companies may be operating, the digital marketing trends continues to grow rapidly. Adoption of digital marketing tools has never been easy for the businesses in terms of content, audience target, design aspects and streaming videos, sponsoring etc. Selecting the approriate digital landscape that meet the bussiness needs continues to be a challange as variety of diffrent platforms are evolved and audience switches plateform use, the businesses are forced to adopt new platforms and maintain existing once. Traditional static webpage alone no longer meets the new business needs therefore digital interactive social networks are booming and have …

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Qualitative Impact Assessment Of A Conditional Cash Transfer Program In A Central Philippine Community, Abgel L. Lalamonan, Sheena Mae T. Comighud Oct 2020

Qualitative Impact Assessment Of A Conditional Cash Transfer Program In A Central Philippine Community, Abgel L. Lalamonan, Sheena Mae T. Comighud

UBT International Conference

This study utilizes the narratives of beneficiaries in the evaluation of a conditional cash transfer program. Guided by the theory that narratives bridges the objectives of the program and its impact, these narratives contain the themes describing both ends. Moreover, most of the participatory assessments did not utilize beneficiaries’ narratives in the evaluation process. The utilization of narratives was done through the participatory approach. This study demonstrates that assessment of projects through narratives is feasible. It is found out that beneficiaries adopt an eclectic stance in their participation and acceptance of activities implemented by the program.

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The Complexity Issues Of Enterprise Digitalization And The Organisational Challenges Of Operations: The Case Of Kosova, Ylber Limani, Edmond Hajrizi, Larry Stapleton Oct 2020

The Complexity Issues Of Enterprise Digitalization And The Organisational Challenges Of Operations: The Case Of Kosova, Ylber Limani, Edmond Hajrizi, Larry Stapleton

UBT International Conference

One of the main challenges to business digital transformation is lack of agile approach to the operations digitalization requirements. This problem can be translated on three main related hypothetical issues: business inability to change various things in a short period of time, lack of straightforward strategic line commitment, and failure to take iterative organisational fast approach towards simplification of technology complexity. This research aims to address the potential causes of organizational inflexibility, strategic issues, and the mode of response to the complex requirements of digitalization process. The target population is composed of Kosovar enterprises with a definite sample. Qualitative research …

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Evaluation Of Students’ Feedbacks On Online Education During Covid-19, Aferina Skeja, Nora Sadiku Dushi Oct 2020

Evaluation Of Students’ Feedbacks On Online Education During Covid-19, Aferina Skeja, Nora Sadiku Dushi

UBT International Conference

Covid-19 started affecting the whole world enormously within a few weeks and is continuing to do so. The primary action taken in order to limit the spread of the virus is social isolation. This process has caused difficulties in all areas, especially in education. Universities were obliged to switch to online education as all institutions closed down without stating an expected opening date. Online education has started to become the new normal in academia, but this new normal may be imposing difficulty to some. Compulsory online education during the pandemic is perceived in different ways by students. In this study …

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Pandemic And Economic Crisis In Society, Plamen Iliev Oct 2020

Pandemic And Economic Crisis In Society, Plamen Iliev

UBT International Conference

We still don't know how badly the current crisis will hit the economy. But despite or precisely because of the looming severe recession and economic crisis, fragmented and divided societies until yesterday can heal thanks to a hitherto unexpected injection - solidarity. The global scale of the health crisis and its economic epicenter in EU and euro area countries is creating additional external pressure on disrupted global supply chains. Economic uncertainty caused by the uncertainties surrounding the development and duration of the pandemic and rising unemployment are prerequisites for shrinking domestic consumption, mainly to basic necessities, which is reflected in …

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Making Vending Machines Smarter With The Use Of Machine Learning And Artificial Intelligence: Set-Up And Architecture, Dashmir Istrefi, Eftim Zdravevski Oct 2020

Making Vending Machines Smarter With The Use Of Machine Learning And Artificial Intelligence: Set-Up And Architecture, Dashmir Istrefi, Eftim Zdravevski

UBT International Conference

Machine Learning and Robust Optimization techniques can significantly improve logistics operations and improve stock quantity and maintenance intervals. Machine Learning will be used to forecast item demands for each of the vending machines, taking into account past demands and calendar effects. By performing such predictions which are forwarded to a Robust Optimization model, and whose outputs will be the cash transport that each vending machine should require. These transports guarantee that demand is fulfilled up to the desired confidence level, preventing downtime of vending machines due to unplanned maintenance and out-of-stock situations, while also satisfying additional constraints arising in this …

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