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Open Access. Powered by Scholars. Published by Universities.®

2015

Public Relations and Advertising

Communication Studies

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A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst Jun 2015

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

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