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2015

Fashion Business

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Full-Text Articles in Business

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg Dec 2015

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.


The Impact Of Service Recovery Communication Channel On Perceived Quality Of Service Recovery And Consumer Behavior, Na Young Jung, Yoo-Kyoung Seock Nov 2015

The Impact Of Service Recovery Communication Channel On Perceived Quality Of Service Recovery And Consumer Behavior, Na Young Jung, Yoo-Kyoung Seock

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumers often encounter service failure, which consequently leads to consumer dissatisfaction, negative word-of-mouth, and the collapse of consumer loyalty (Kuo & Wu, 2012). As the critical negative impact of service failure has been revealed, service recovery—the process to solve consumer problems as a result of service failure (Miller, Craighead, & Karwan, 2000)—has recently been considered a crucial marketing strategy for researchers and service providers in maintaining customers relationships (Maxham, 2001). This study primarily aims to identify effective service recovery processes that positively influence consumer satisfaction, word-of-mouth intention, and loyalty intention based on the disconfirmation paradigm theory.


Predicting Consumer Adoption Of Qr Code Stores For Apparels Across Times Of Use Experience, Wanmo Koo, Eunjoo Young Kim Nov 2015

Predicting Consumer Adoption Of Qr Code Stores For Apparels Across Times Of Use Experience, Wanmo Koo, Eunjoo Young Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

QR code attributes such as ubiquity, location-based information and mobile transaction were identified to be essential attributes for improving perceived values in the shopping context (Kim & Lee, 2013; Shin et al., 2012). Unified Theory of Acceptance and Use of Technology (UTAUT) suggested four core determinants (i.e., performance expectancy, effort expectancy, social influence, and facilitating condition) of behavioral intention to use technology. The literature also provided an insight of how determinants of intention and behavior evolve over time (Venkatesh et al., 2003). In the apparel specific context, the study examines how the effects of QR code attributes on perceived values, determining behavioral ...


Factors Influencing Consumers' Intention To Engage In International Online Outshopping: A Comparison Of Us And Indian Consumers' Outshopping Intention At Chinese E-Tailers, Bharath Ramkumar, Byoungho Jin, Wendy Hsiao-Chun Chou Nov 2015

Factors Influencing Consumers' Intention To Engage In International Online Outshopping: A Comparison Of Us And Indian Consumers' Outshopping Intention At Chinese E-Tailers, Bharath Ramkumar, Byoungho Jin, Wendy Hsiao-Chun Chou

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

An unprecedented access to consumer goods online has further impacted this phenomenon giving rise to International Online Outshopping (IOO). In 2013, 34.1 million consumers in the US (Paypal, 2013) and a third of the 20 million online shoppers in India engaged in IOO (DHL, 2013). Clothing and apparel constituted the most purchased items with China being the most popular IOO destination. With this trend expected to grow exponentially, the need to understand consumers’ IOO intention is critical for US apparel retailers to retain domestic customers as well as target foreign consumers. This exploratory study examines the factors that affect ...


How To Reduce Employee Turnover Intention In Retail Environment? Role Of Off-The-Job Embeddedness, Stacy Lee, Jung Ha-Brookshire Nov 2015

How To Reduce Employee Turnover Intention In Retail Environment? Role Of Off-The-Job Embeddedness, Stacy Lee, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Although many studies have been done about the role of job embeddedness in many industries and contexts, little research is available on how job embeddedness affects retail employees’ employment intention. Therefore, this study aimed to explore off-the-job embeddedness and its impact on turnover or employment intention for employees in retail environment—especially part-time retail employees who may view their current jobs as temporary.


Is Made-In-Usa Branding Strategy Effective? The Influence Of Consumers' Brand Expectations, Gargi Bhaduri Nov 2015

Is Made-In-Usa Branding Strategy Effective? The Influence Of Consumers' Brand Expectations, Gargi Bhaduri

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In spite of the potential impact of consumers’ existing brand schemas on the effectiveness of Made in USA branding efforts little empirical research exists on the topic. To fill this gap, we hypothesize that consumers’, perceived credibility (H1), attitude toward claim (H2), and attitude toward brand (H3) are highest for congruent claims, followed by incongruity resolution and least for incongruity non-resolution.


Consumers' Acceptance Of Wearable Technology: Antecedents In A Technology Acceptance Model (Ms - 2nd Place), Chanmi Hwang Nov 2015

Consumers' Acceptance Of Wearable Technology: Antecedents In A Technology Acceptance Model (Ms - 2nd Place), Chanmi Hwang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Based on the extended TAM, the study examined the effects of technology acceptance variables, FEA variables, and environmental concerns on consumers’ attitude towards purchasing solar-powered clothing. Solar-powered clothing was chosen as the topic of this research due to the increasing focus and development of the product by researchers (Cho, 2010) and the pro-environmental attributes of the product.


Effective Fashion Brand Extensions: The Impact Of Limited Edition And Perceived Fit On Consumers'urgency To Buy And Brand Dilution (Doctoral - 2nd Place), Michelle L. Childs, Byoungho Jin Nov 2015

Effective Fashion Brand Extensions: The Impact Of Limited Edition And Perceived Fit On Consumers'urgency To Buy And Brand Dilution (Doctoral - 2nd Place), Michelle L. Childs, Byoungho Jin

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study is to understand how an apparel brand can develop a successful brand extension with a retailer for short and long-term success. For short-term success, this study measures consumers’ urgency to buy.


Investigation Of Micro-Blogging Marketing Strategy Of Fashion Brand: Via Big Data And Machine Learning Methodology, Ruirui Zhang, Shan Xue, Leslie D. Burns Nov 2015

Investigation Of Micro-Blogging Marketing Strategy Of Fashion Brand: Via Big Data And Machine Learning Methodology, Ruirui Zhang, Shan Xue, Leslie D. Burns

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

There is limited research on how fashion brands use micro-blogging to communicate with and engage consumers. Therefore, the purpose of this study is to investigate how fashion brands use micro-blogging to market and what sentiments they have in the micro-blogs environment in Chinese Fashion market.


Why Forward Viral Fashion Messages? The Moderating Roles Of Consumers' Fashion Traits And Message Traits (Doctoral - 1st Place), Caroline Kobia Nov 2015

Why Forward Viral Fashion Messages? The Moderating Roles Of Consumers' Fashion Traits And Message Traits (Doctoral - 1st Place), Caroline Kobia

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Social media is being used as platforms for viral marketing. Little is known about the motivations, attitudes, and behaviors of fashion consumers engaged in this marketing instrument. Such understanding is needed for social media practitioners to better design and implements a viral marketing campaign because they need to consider (1) whether to use viral marketing, (2) how to design it to appeal to different consumers, (3) to which type of consumer to promote such service options and (4) how to do so. This study attempts to understand why consumers pass on a fashion viral message. This research attempted to examine ...


Why We Hop On The Boycotting Bandwagon: Consumer Motivation To Participate In Brand Boycotts On Facebook, Whitney Ginder, Wi-Suk Kwon Nov 2015

Why We Hop On The Boycotting Bandwagon: Consumer Motivation To Participate In Brand Boycotts On Facebook, Whitney Ginder, Wi-Suk Kwon

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Although brands have responded to the challenges and opportunities posed by SNSs, negative online brand communication has received less attention, and there is a significant gap in research concerning brand boycotts and SM (Albrecht, Campbell, Heinrich, & Lammel, 2013; McGriff, 2012). This study extends traditional consumer boycotting literature to SNSs. Others’ boycott participation may induce heightened perceptions of boycott success (Albrecht et al., 2013) or social pressure (Klein et al., 2004) to also participate.


Perceived Corporate Hypocrisy: Management Inconsistencies In The U.S. Retail Industry, Saheli Goswami, Jung Ha-Brookshire Nov 2015

Perceived Corporate Hypocrisy: Management Inconsistencies In The U.S. Retail Industry, Saheli Goswami, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Little is known about the role of CH in management and employment settings in the retail industry. Therefore, the study was designed to explore (a) typical inconsistencies that retail employees observe between management messages and actions, and (b) how these inconsistencies affect employees’ feelings and future employment intention.


Labor-Related Csr Communication: The Impact Of Claim Types On Perceived Credibility, Skepticism, And Brand Trust, Whitney Ginder, Sang-Eun Byun Nov 2015

Labor-Related Csr Communication: The Impact Of Claim Types On Perceived Credibility, Skepticism, And Brand Trust, Whitney Ginder, Sang-Eun Byun

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study fills a gap in the literature and focuses specifically on labor-related CSR communication that is used by apparel retailers. In particular, this study extends the environmental marketing literature to the examination of the effect of retailers’ labor-related CSR claim types on the perceived claim skepticism, claim credibility, and subsequent brand trust. Specifically, it is proposed that associative (vs. substantive) claims will generate higher perceptions of claim skepticism (H1), lower perceptions of claim credibility (H2), and lower brand trust (H3). Further, perceived claim skepticism (H4a) and claim credibility (H4b) will mediate the effect of claim type on brand trust.


Investigating The Consumption Of Ethnically Disparate Products, Jonghan Hyun, Ann E. Fairhurst Nov 2015

Investigating The Consumption Of Ethnically Disparate Products, Jonghan Hyun, Ann E. Fairhurst

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Ethnic diversity of the U.S. population has continuously been increasing during the past decade. Accordingly, U.S. retailers have been communicating to specific ethnic groups by offering culturally accommodated products. However, recent market trend in the U.S. suggests that such products are appealing to consumers beyond its target ethnic group. That is, an increasing number of U.S. consumers are purchasing products that are ethnically disparate. Despite the above, no study to date has investigated the specific behavior as a separate and independent phenomenon, thus the drivers of the phenomenon is yet to be fully identified. The current ...


Positive And Negative Advertising Images As Effective Sustainable Consumer Stimuli, Seung Bong Ko, Hae Jin Gam, Su Kyoung An Nov 2015

Positive And Negative Advertising Images As Effective Sustainable Consumer Stimuli, Seung Bong Ko, Hae Jin Gam, Su Kyoung An

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Ha-Brookshire and Bhaduri (2014) found that the apparel business’ distrustful messages affect more consumer’s purchase intention that trustful messages. Dam and Jonge (2015) reported similar findings. Negative messages on labelling more directly influenced consumers’ attitudes toward products than positive messages. Authors concluded that this might be because consumers are willing to spend their money in order to avoid challenging ethical issues. As these two studies are limited to using messages in their studies, the purpose of this study is to examine whether positive (or negative) images were more effective at retaining consumers’ attentions.


Connect Project: A Global Learning Experience On Sustainability In The Fashion Industry, Lynn M. Boorady, Jane Ledbury, Nicholas Hall, Karen Webster, Grant Emerson, Bingbing Du Nov 2015

Connect Project: A Global Learning Experience On Sustainability In The Fashion Industry, Lynn M. Boorady, Jane Ledbury, Nicholas Hall, Karen Webster, Grant Emerson, Bingbing Du

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The Connect Project provided a collaborative educational experience that debated the challenges of environmental impacts, over-consumption and ethics in the global apparel industry. Bringing together four universities in the United States, United Kingdom, China and Australia in a live project, it engaged academics, students and professionals from around the world in participatory learning toward the importance of sustainable innovation.


Investigating The Role Of Social Networking Sites In Creating Consumer Demand For Environmentally Sustainable Apparel: An Exploratory Study, Lauren Reiter, Kim Hiller Connell Nov 2015

Investigating The Role Of Social Networking Sites In Creating Consumer Demand For Environmentally Sustainable Apparel: An Exploratory Study, Lauren Reiter, Kim Hiller Connell

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this exploratory study is to initiate the investigation as to whether or not SNS may be a potential mechanism for increasing consumer demand for environmentally sustainable apparel. This exploration focuses on identifying consumer characteristics of social networking site users and investigating whether differences in consumer knowledge about environmental issues in apparel production leads to differences in attitudes about and ultimately purchase intentions of ESA. This study also examines whether or not the presence of social influence on SNS may serve as a mechanism to overcome the barriers (knowledge and attitudes) limiting consumer demand for ESA.


Changing Clothes For Sustainability? The How And Why Of Clothing Redesign, Kristy A. Janigo, Marilyn Delong, Juanjuan Wu Nov 2015

Changing Clothes For Sustainability? The How And Why Of Clothing Redesign, Kristy A. Janigo, Marilyn Delong, Juanjuan Wu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Redesigning used clothing – requiring deconstruction and reconstruction beyond basic repair and alteration – could be a sustainable alternative to these problems. Only a few authors have researched clothing redesign but even so have identified potential opportunities for economic and environmental gain (Janigo & Wu, in press; Young, Jirousek, & Ashdown, 2004). Our research goals were to add a longitudinal element to previous research which involved women in a collaborative redesign project in 2011 (Janigo & Wu, in press), to further understand how and why female consumers might redesign used clothing, and to identify what characteristics, if any, are shared among consumers of redesign.


Precious Cut: A Practice-Based Research Toward Zero-Waste Design By Exploring Creative Pattern Cutting Methods And Draping Techniques, Elahe Saeidi, Virginia Wimberley Nov 2015

Precious Cut: A Practice-Based Research Toward Zero-Waste Design By Exploring Creative Pattern Cutting Methods And Draping Techniques, Elahe Saeidi, Virginia Wimberley

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study is concerned with pre-consumer textile waste and, more specifically, the waste created during the design and cutting processes. The authors investigate the viability of two creative pattern-making techniques to achieve zero or low waste fashionable designs.


Developing A Community Service-Learning Project: Sustainability In The Apparel Industry, Sara Stevens, Jongeun Kim Nov 2015

Developing A Community Service-Learning Project: Sustainability In The Apparel Industry, Sara Stevens, Jongeun Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study is aimed at developing, implementing, and assessing a service-learning project in an apparel design and merchandising program that enhances students’ learning outcomes, fosters agency in participants, and serves the community partner. The goals of the study were twofold: first, to create and implement a service-learning project, and second, to apply Carver’s Conceptual Framework for Experiential Education to assess the success of students’ learning outcomes after the implementation of the developed project and provide a framework for educators looking to incorporate service-learning projects into their curricula (Carver, 1997).


Altercentric Versus Egocentric 'Green Jeans' Advertising: Impact On Dual Emotional Warmth, So Young Song, Youn-Kyung Kim Nov 2015

Altercentric Versus Egocentric 'Green Jeans' Advertising: Impact On Dual Emotional Warmth, So Young Song, Youn-Kyung Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study presents theoretical and empirical analyses of altruism, egoism, and impure altruism and explains the role of emotional warmth in purchasing green jeans.


An Exploration Of Clothing Selection Motivations And Meaning Of Possessions For Children In Foster Care Homes, Hyo Jung Chang, Malinda Colwell, Desiree Henderson Nov 2015

An Exploration Of Clothing Selection Motivations And Meaning Of Possessions For Children In Foster Care Homes, Hyo Jung Chang, Malinda Colwell, Desiree Henderson

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

As clothing is a tool to express oneself and considered as an extended self to show one’s identity (Ahuvia, 2005), understanding the meaning of possessions related to clothing for children in the foster care homes can help us develop and provide necessary products or programs. Therefore, this study is designed to understand clothing selection motivations and the meaning of possessions for children in foster care homes.


A Model Of Organic Consumption, Haesun Park-Poaps Nov 2015

A Model Of Organic Consumption, Haesun Park-Poaps

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study is to conceptualize organic consumption that applies to a wide range of consumer product categories, including food, household items, and fiber products. The conceptual model will include dimensions that shape the environmental risk and efficacy perceptions and their relationships with organic consumption.


Female Consumers' Utilization Of Diagnostic Cues To Evaluate Work Wear Assortments In Major Department Stores, Lizet Bezuidenhout, Bertha Jacobs, Nadine Sonnenberg Nov 2015

Female Consumers' Utilization Of Diagnostic Cues To Evaluate Work Wear Assortments In Major Department Stores, Lizet Bezuidenhout, Bertha Jacobs, Nadine Sonnenberg

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Department stores offer extensive product assortments and services to diverse consumer populations under one roof. Determining which attributes (cues) are important to and used by consumers to evaluate product assortment are essential in planning popular product assortment, that will ultimately lead to consumer patronage of the store. By adding and combining the right diagnostic intrinsic/extrinsic cues in a product assortment; the consumers’ overall anticipated identification costs (i.e. the costs of the process to establish the character of each alternative in the assortment) are lowered (Herpen & Pieters, 2007). Specific study objectives were to determine the priority ranking of diagnostic ...


Product Desires And Motivations Of Millennial Shoppers, Amy Dorie, David Loranger, Nancy Rabolt Nov 2015

Product Desires And Motivations Of Millennial Shoppers, Amy Dorie, David Loranger, Nancy Rabolt

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

A market segment of particular interest to retailers is the Millennial cohort, those born between 1980 and 1996 (BCG, 2014). There are approximately 80 million Millennials in the U.S. who spend ~$600 million annually, a figure that is predicted to reach $1.4 trillion by 2020 (Donnelly & Scaff, 2013). Millennials demand genuine brand connections and should be marketed to with targeted strategies (BCG, 2014). However, Millennial consumers are not a homogenous group (Debevec et al., 2013). Therefore, the purpose of this research is to segment Millennial consumers by pertinent variables to identify consumer groups for targeted retail strategies.


An Exploratory Study Of The Impact Of Optical Illusion Garments On Women's Self-Perceptions, Jessica Ridgway, Jeannie Parsons, Myunghee Sohn Nov 2015

An Exploratory Study Of The Impact Of Optical Illusion Garments On Women's Self-Perceptions, Jessica Ridgway, Jeannie Parsons, Myunghee Sohn

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Although previous research provides insight into how women construct and idealize their appearance through clothing, the connection to the design elements of a garment is lacking. Using an exploratory approach, this study, theoretically grounded in the self-discrepancy theory (Higgins, 1987), investigated women’s perceptions of their body shapes. The aim of this study was to explore these perceptions through garments created with optical illusion prints or patterns. The following research questions were explored: RQ1: How do optical illusion garments affect the visual perception of body shape? RQ1a: Does the effect of optical illusion garments vary depending on body shape (hourglass ...


A University And Community Partnership For Enhancing Rural Business Performance And Sustainability: The Iowa Retail Initiative, Linda S. Niehm, Jessica L. Hurst, Hui Tan Nov 2015

A University And Community Partnership For Enhancing Rural Business Performance And Sustainability: The Iowa Retail Initiative, Linda S. Niehm, Jessica L. Hurst, Hui Tan

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Rural communities and businesses are in need of fresh approaches aimed at enhancing business and community growth, entrepreneurship, resilient response to change, and sustainability. To address the need for a more coordinated approach to rural retail business assistance, we proposed and received significant funding for a university-community partnership model called the Iowa Retail Initiative (IRI). The IRI unites university researchers, faculty, Extension professionals, students, and community partners to fulfill the university’s land grant vision of combining science, technology, and creativity to improve the quality of life in Iowa by creating thriving rural communities.


Round 2: What Does Textile And Apparel Interdisciplinary Research And Education Look Like In The 21st Century?, Jung Ha-Brookshire, Karen Labat Nov 2015

Round 2: What Does Textile And Apparel Interdisciplinary Research And Education Look Like In The 21st Century?, Jung Ha-Brookshire, Karen Labat

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The majority of the session was dedicated to discussing five key Grand Challenges that the Sedona Group had previously identified. The five Grand Challenges were: (a) environmental sustainability (climate change, preservation, resource utilization, etc.) led by Linda Welters; (b) social sustainability (Corporate social responsibility, community development, poverty, etc.) led by Dee Knight; (c) health and well-being (obesity, mental health, body image, quality of life, disruptive technology, etc.) led by Nancy Rudd; (d) shifts in demographics (aging, immigration, diversity, etc.) led by Andrew Reiley; and (e) inequality (in gender, ethnicity, education, wealth, etc.) led by Minjeong Kim. Karen LaBat and Jung ...


Consumers' Narrative Transportation On Social Media: A Study Of Instagram Of Fashion Brands, Ran Huang, Sejin Ha, Jee-Sun Park Nov 2015

Consumers' Narrative Transportation On Social Media: A Study Of Instagram Of Fashion Brands, Ran Huang, Sejin Ha, Jee-Sun Park

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

As the world of fashion becomes more and more digital, fashion marketers consider digital content strategies in social media as a way to enhance brand experience and communication, creating a competitive advantage (Cowan, 2012). Despite its promising potential for competitive positioning, consumer behavior in this type of visual/image-focused social media-- has been understudied: How do visual/image messages work in consumer information processing? To address this question, this study proposes and tests a model of visual information processing within the context of a social media – Instagram. Specifically, focusing on the concept of narrative transportation as a psychological process involving ...


The Needs For Interdisciplinary Collaborations For Preparing Future Fashion Technocrats, Deepika Raj, Jung Ha-Brookshire Nov 2015

The Needs For Interdisciplinary Collaborations For Preparing Future Fashion Technocrats, Deepika Raj, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

As many new startups and well-established companies are coming up with WT products, there is a need for employees trained from interdisciplinary fields to satisfy the unique work demands of such firms. New technologies, such as WT and 3D printing, can play a huge role in the fashion industry. Therefore, to prepare students for these work requirements, curricula in fashion-related schools and universities will have to be updated. However, there is a huge gap in the literature to understand the interactions between apparel designers and technology engineers. To address this issue, the objectives of this research were to explore: (a ...