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Wired Women: Understanding And Reaching The 18-24 Year Old Women Of Today, Jessica David
Wired Women: Understanding And Reaching The 18-24 Year Old Women Of Today, Jessica David
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Wired Women represent a segment of the larger millennial generation that has not previously been looked at as a singular target. Previous generational spans of 15-20 have until now successfully identified people of similar tastes, behavior and experience. The increased rate of technological discovery and innovation that has taken place over the past 25 years has caused a generational divide within millennials. It is necessary that this group of 18-24 year old women be examined separately from older millennial women as well as their same-aged male cohorts.
18-24 year old women represent an opportunity for advertisers to reach a group …