Business Commons^™

The Startup Journey: How To Start A Fashion Business, Anupama Pasricha, Tran Nguyen

Fashion Design and Merchandising Faculty Scholarship

No abstract provided.

The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston

Honors Theses

This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

Hospitality Management Graduates' Perceptions Of Career Factor Importance And Career Factor Experience And The Relation With Turnover Intentions, Eric A. Brown

Eric A. Brown

Previous researchers have shown hospitality management students have different expectations than experiences in a career in the hospitality industry. The purpose of this research was to determine the importance and experiences of career factors of hospitality management graduates and how they relate to turnover intentions. In particular, differences between those that stayed in the hospitality and those that left the hospitality industry were examined. Web-based questionnaires were distributed to hospitality management graduates from different four-year institutions. These questionnaires were designed to measure the perception of experience and perceptions of importance of 20 factors that could influence a hospitality management graduate's …

Effectiveness Of Old Dominion University's Fashion Merchandising Program, Christie Martin

OTS Master's Level Projects & Papers

The purpose of this study was to evaluate the effectiveness of the Old Dominion University Fashion Merchandising program in preparing students to enter the fashion industry as properly prepared employees.

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.

Luminous: A Spectrum Of Style (May 3-4, 2013), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Luminous: A Spectrum of Style (May 3-4, 2013).

Off-Price Vs. Department Store Retailing, Denise Aghion

Honors Capstone Projects - All

There are multiple forms of retailing in the United States – two of the most common forms are department store retailing and off-price retailing. Both types of retailers are looking to create profits by negotiating costs with vendors to create suitable gross margins; however, they go about doing so in very different ways. Because I have interned at both types of corporations, my Capstone is to identify which, if either model, is more sustainable in today’s conditions.

Department store retailing is the most well-known form of retailing, and is currently the largest sector of retailing in the United States. They …

The Influence Of Social Networking Sites On Buying Behaviors Of Millennials, Sharon S. Pate, Melinda Adams

Atlantic Marketing Journal

Social media sites have become an important part of many individuals’ lives. According to the Pew Research Center (2010), Millennials, also known as Gen Y, are living their lives on the internet where 75% of them have a profile on a social networking site. When compared with only 50% of Gen Xers and 30% of Boomers, this gives them the distinct identity that they are more technologically advanced.

Sustainable Fashion At Nordstrom: Think, Adapt, Anticipate, Crystal Kizanis, Garret Mark, Natnael Tekeste, Mitchell Gould

MICCSR Presentations

This CSR mini-case focuses on CSR issues related to the supply chain in the fashion industry. The case is based on the Fashion Futures 2025 report by the Forum for the Future, and focuses on anticipated supply shortages, workforce issues, technological advances, water shortages, high energy prices, re-use and remanufacturing changes. The case calls for students to develop a strategy for Nordstrom as they prepare for this changed new world.

Due to length, the video was uploaded in 2 parts. Part II

Sustainable Fashion At Nordstrom: Its Sustainable Future, Lehualani Shiroma

MICCSR Presentations

This CSR mini-case focuses on CSR issues related to the supply chain in the fashion industry. The case is based on the Fashion Futures 2025 report by the Forum for the Future, and focuses on anticipated supply shortages, workforce issues, technological advances, water shortages, high energy prices, re-use and remanufacturing changes. The case calls for students to develop a strategy for Nordstrom as they prepare for this changed new world.

The second-place team was originally composed of students from a variety of participating universities. The other three students dropped out, citing irreconcilable differences. The student from the University of Puget …

Social Media Impact On Virtual Shopping, Tarah Soltis

Senior Honors Theses and Projects

The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …

Free Fashion, Ashley M. Marshall

Marquette Intellectual Property Law Review

Our current vision of fashion is viewed as a shared art form that may be enjoyed by all social classes. Fashion encourages a melting pot of collaboration from people that are influenced by creativity. At its core, fashion is innovative and it inspires people to foster that same self-expressive conduit. Traditionally, fashion was a privilege and greatly restricted from certain classes. Indeed, Georg Simmel has proposed that in an open class society, the high class seeks to distinguish itself by adorning distinctive forms of dress, and in turn, the middle class adopts this form of dress to identify with the …

A Fashion Paradox: Reflective Thinking For Fashion Forecasting, Alyssa Dana Adomaitis

Publications and Research

No abstract provided.

Fashionable Sponsorship: Fashion Corporations And Cultural Institutions, Allyson Saca

Seton Hall University Dissertations and Theses (ETDs)

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Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo

STEMPS Faculty Publications

Social science researchers (e.g., psychology, marketing) have questioned the practice of using undergraduates (UGs) as research participants; by the end of the 20th century, the use of UGs in consumer behavior research was trending upward. Peterson (2001, p. 451) reported that for the Journal of Consumer Research, “the percentage using college students has steadily increased, from 23% in the first volume to 89% in the most recent volume.” Further, he noted that “86% of the empirically based articles appearing in the Journal of Consumer Psychology since its inception in 1992 have employed college students as subjects” (p. 451). Similar figures …