Business Commons^™

December 2010, Inland Empire Business Journal

Inland Empire Business Journal

What Planet Are You On? Six Steps to Simplify Remote Management Managing people and projects from different cities, states, time zones, or countries is infinitely more difficult. You might as well be on different planets. Jim Bain gives us some tips that can make sure that they are on the same planet as their remote team members

The Impact of Caregiving on Business Did you know that the average cost to employers per working caregiver is $2,110 per year. This costs U.S. employers $33 billion a year. However, programs designed to help employees deal with eldercare and other caregiving issues …

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

November 2010, Inland Empire Business Journal

Inland Empire Business Journal

Inland Empire City Profile 2010 This annual city profile by John Husing, Ph.D. provides a good source of information and available data for population, taxable sales, assessed valuation, housing prices and volumes, and income for Inland Empire’s 50 cities

Who Owns Your Strategy? Having a good and great strategy is critical to organizational success. With all good resources, most organizations largely fail to successfully implement their strategy. Why? The answer can be found in who actually owns the strategy

Top Ten Pitfalls to Avoid When Going Social in the Business World If you are looking for fans, followers, and friends …

October 2010, Inland Empire Business Journal

Inland Empire Business Journal

Largest Tax Hike in History of America Read Joan Pryde’s article concerning the largest tax hikes in the history of America. These taxes will hit families and small businesses on Jan. 1, 2011. Big surprises await.

Nine Body Languages Dos and Don’ts to Win in the Business World If you think you’ve been saying all the right things, but you still can’t get ahead, author Sharon Sayler suggests you consider what you’ve really been saying to potential employers—not just verbally, but non-verbally

The Uncertain Economy David Shulman, senior economist, UCLA Anderson Forecast, tells us what ails the economy against a …

September 2010, Inland Empire Business Journal

Inland Empire Business Journal

Real-Time Performance Reviews According to Jim Whitt, performance reviews end up being “check the boxes” exercises that have little influence on performance because they take place after the fact. Employees need and want direction. How and when it is done is what makes the difference

Expand Your Ideas Using Google Find out how a good search engine, such as Google, can make developing a new product or service much more efficient and insightful. Often its use leads to results for first-time users trying to find solutions to new problems

Budget Challenges Lie Ahead for County of San Bernardino To balance …

Exploring And Explaining Consumer Competition: A Mixed-Methods Approach To Understanding The Phenomenon, Bridget M Satinover Nichols

Doctoral Dissertations

The purpose of this dissertation is to examine the phenomenon of “consumer competition.” The overarching objective is to help researchers and marketing practitioners understand how the phenomenon is created, how consumers experience competition, and to begin to inspect its effects. Consumer competition is defined as the active processes of striving against others for the acquisition of a consumption object. To date, this phenomenon has been under-researched, despite its prevalence in many marketing and consumer-related domains.

An extensive literature synthesis provides the foundation for understanding competition and competitiveness in general from a multi-disciplinary perspective. Based on the synthesis of literature and …

Assessing The Marketing Of Central Coast Summer Collegiate Baseball Teams And The Relation To Fan Attendance, Alex Biller

Recreation, Parks, and Tourism Administration

The purpose of this study was to assess the marketing of selected Central Coast summer collegiate baseball teams and their relation to fan attendance. Sport marketing plays a vital role in industry because of the quantity of resources that are allocated to it. Sport spectator psychology was investigated to determine spectator attendance trends. Trends in sport marketing were examined to determine the current state of the industry. The data were collected from the Santa Barbara Foresters, San Luis Obispo Blues, and San Luis Obispo Rattlers. Each of the team’s general managers were interviewed, and self-administered questionnaires were distributed to spectators …

August 2010, Inland Empire Business Journal

Inland Empire Business Journal

The Four Gs of Smartly Growing Your Business in Good Times and Bad Professor Ed Hess counsels corporate executives and small business owners to pursue growth strategies based on the 4Gs (Growths)

Don’t Hit Send! Avoid These Common E-mail Pet Peeves If you ever wondered why people don’t take action on your e-mails or why this productivity tool seems to waste more of your time than it saves, you may be guilty of exhibiting a few e-mail pet peeves

Stopping “Slack-Off Summer” Syndrome: Six Ways to Keep Your Company Ruthlessly Focused This Summer Summer is when everything slows down—including your …

Advertising Collusion In Retail Markets, Kyle Bagwell, Gea M. Lee

Research Collection School Of Economics

We analyze non-price advertising by retail firms, when the firms are privately informed about their respective costs of production. In a static advertising game, an advertising equilibrium exists in which lower-cost firms select higher advertising levels. In this equilibrium, informed consumers rationally employ an advertising search rule in which they buy from the highest-advertising firm since lower-cost firms also select lower prices. In a repeated advertising game, colluding firms face a trade-off: the use of advertising can promote productive efficiency, but only if sufficient current or future advertising expenses are incurred. At one extreme, if firms pool at zero advertising, …

Advertising Competition In Retail Markets, Kyle Bagwell, Gea Myoung Lee

Research Collection School Of Economics

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive efficiency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. Under free entry, social surplus is higher when advertising is allowed. …

College Of Business Magazine -- Real, Summer 2010, Stephanie Judge

College of Business Magazine -- REAL

Summer 2010 issue

July 2010, Inland Empire Business Journal

Inland Empire Business Journal

Retooling the Economy: Four Key Steps to Breaking Wall Street’s Obsession With “Short-termism” and Achieving Real, Authentic Growth To achieve a true economic turnaround, we must turn our focus to a pursuit of growth and innovation. Our current capital system is structured to impede those aspirations

Reference Checks Remove One in Five Job Candidates From Consideration A new survey from OfficeTeam finds the results of a reference check can be the real deal maker—or breaker. Managers interviewed said they remove more than one in five (21 percent) candidates from consideration after speaking to their professional contacts

Are Values Back in …

May 2010, Inland Empire Business Journal

Inland Empire Business Journal

Opinion: True impact on working people of AB 32 is no mere numbers game A report by the UC Berkeley Center for Labor Research and Education found that green jobs represent less than one percent of the jobs in California. Green jobs would expand under AB 32 and could potentially impact three million blue-collar or 20% of California’s workforce

Making a Comeback: 6 Strategies to Overcome Your Professional Setback and Define Success on Your Own Terms Andrea Redmond and Patricia Crisafulli gives advice on how you can lead not only to a comeback, but potentially an even better outcome than …

April 2010, Inland Empire Business Journal

Inland Empire Business Journal

Kelly Space & Technology, Inc. vision and mission for Technical Employment Training, Inc. After Fontana High School closed its machinist training program, Kelly Space & Technology immediately volunteered to store the equipment and tooling in its facilities. It also took this opportunity of fulfilling a business, education and workforce development approach to training students in need of employment skills

TV Battle of the Sexes, Part 2—Men are from Muntz, Women are from Zenith 3D is coming to your living room. Just as you have invested in a new and larger flat screen TV, Hollywood has gone full throttle in …

An Examination Of The Interfaces Between Operations And Advertising Strategies, Abdullahel Bari

Doctoral Dissertations

This dissertation is composed of three journals examining the interfaces between the marketing variable of advertising and various aspects of the operations function of the enterprise, namely, (1) production cost [Chapter 2], (2) inventory control [Chapter 3], and (3) service cost learning [Chapter 4]. The first journal identified the optimum advertising allocation policy over time in the presence of a quadratic convex/concave production cost function when the advertising response function is concave using a modified Vidale-Wolfe model. Through analytical proofs and numerical simulations, the results indicated the potential superiority of a pulsation policy in the presence of concavity in the …

Advertising Competition In Retail Markets, Kyle Bagwell, Gea M. Lee

Research Collection School Of Economics

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive effi ciency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. Under free entry, social surplus is higher when advertising is …

March 2010, Inland Empire Business Journal

Inland Empire Business Journal

A “Fixed” Fight: A Peek Inside One Construction Expert’s Campaign to Make Fixed-Price Contracts and Cost Containment the Industry’s New Normal Construction cost overruns have run rampant for decades. It is an industry that has seen per-worker productivity fall by nearly 25 percent over the past 40 years

Leadership & Little White Lies: How Those Seemingly Harmless Fibs and Half-Truths Can Hurt Your Business Author Dave Anderson says that white lies can do serious damage to your reputation and can lead to much bigger issues down the road. Read to see why cleaning up your act can help save your …

The Portrayal Of Aboriginal Spiritual Identity In Tourism Advertising: Creating An Image Of Extraordinary Reality Or Mere Confusion?, Alan A. Pomering

Faculty of Commerce - Papers (Archive)

This paper considers how Aboriginal identity and spirituality are appropriated to construct national identity for an Australian tourism advertising campaign, and proposes a research agenda to investigate whether incongruity, based on consumers’ prior knowledge of Indigenous Australians’ real everyday identity, might reduce advertising effectiveness.

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …

How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky

Laurence Minsky

No abstract provided.