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December 2007, Inland Empire Business Journal

Inland Empire Business Journal

OPINION: A FOWARD - THINKING ( BUT OVERDUE ) HIGHWAY PLAN 5

WOMEN AND FINANCE - A LIKELY PAIRING 8

WHY ISN’T MY BUSINESS MAKING MONEY 10

GIVING BACK TO YOUR COMMUNITY IS A GOOD WAY TO BUILD BUSINESS 13

THE VALUE OF MENTORS 26

APARTMENT RESEARCH MARKET UPDAE 34

Lodging Analysis For Glimmerglass Opera Patrons, Andrea Busby

Undergraduate Honors Capstone Projects

Thousands of people travel to the small town of Cooperstown, New York each summer to see the Baseball Hall of Fame and Glimmerglass Opera. With so many visitors to this small town in New York’s Center Leather-stocking area, it is often difficult to find proper lodging. This paper presents the problems visitors face in locating lodging, discusses the process of determining what lodging options are available, and then describes a study undertaken to investigate opera patrons’ perceptions of lodgings while attending the festival. The paper concludes with results and marketing implications for Glimmerglass Opera.

November 2007, Inland Empire Business Journal

Inland Empire Business Journal

Ex-Mexican Prez: Yes, There Will Be an Amero Currency 1

Four Ways to Redefine Sales 10

Jump-Start Your Staff's Zest to do Their Best 13

Long-Term Real Estate Investment Outlook Favorable 14

Organization 15

Special Report: Top Ten Action Items Needed to Succeed in Today's Real Estate Market 20

E-Crm As A Strategy For Sme Internationalisation: The Case Of Ireland, Paul Harrigan, Elaine Ramsey, Pat Ibbotson

Dr. Paul Harrigan

Objectives: This research aims to investigate electronic-Customer Relationship Management (e-CRM) in small and medium sized enterprises (SMEs) in Ireland. The nature and role of e-CRM is compared between firms serving international markets and firms with a solely domestic focus. As a peripheral economy, Ireland has much need to embrace the Internet as a means for competitive advantage. The strategies behind e-CRM in SMEs are analysed as are the ensuing benefits and challenges.

Prior Work: Relationship marketing principles have seldom been applied to the SME. This paper seeks to develop what is a striking link by investigating the role of Internet …

October 2007, Inland Empire Business Journal

Inland Empire Business Journal

Record-low Vacancy Ra tes for the West Inland Empire Industrial Market 6

Vietnam: The New Asian Tiger 8

You've Fallen ...... and Don ' t Know How to Get Up 11

Why Good Employees Leave -- and How to Retain …

September 2007, Inland Empire Business Journal

Inland Empire Business Journal

Don't Manage Time, Invest it in People 11

The Dirt People of Rialto 12

Watch Those Speed Bumps! Avoiding Six Common Sales Mistakes 18

Women Helping Women: How Mentoring Can Help Your

Business 34

Double Tree Redux 39

August 2007, Inland Empire Business Journal

Inland Empire Business Journal

Want to Motivate Employees? 10

Make the Most of Your White Space 11

Palm Springs Art Museum --Cultural Icon of the Desert 18

School's in Session: A Lesson on Hiring Recent Graduates 25

Economic Outlook 39

Take Your Business Elsewhere: A Marketing Plan For The Usu College Of Business, Mckenzie Rae Anderson

Undergraduate Honors Capstone Projects

The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.

The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides …

Branding Pakistan For The Future, Umair Naeem

Business Review

INTRODUCTION

1.1 BACKGROUND AND CONCEPTS Branding products has been a concept that has been there and thereabout since the ages, and internationally it has gained prominence as a means for building a product or service's identity and personality. Brands such as Nike and Apple stand as testament to the massive influence that Branding a product successfully can have on its future and popularity. Both the said Brands evoke feelings in almost all consumers' mind that other products can only envy. Branding hence looks to provide a product or a service with an identity, which can be called its own, and …

Active Learning: Impact Of Use Of Webcasts In A Business Class, Grace S. Thomson

Dr. Grace S. Thomson

No abstract provided.

The Impact Of Cultural And Religious Values On Adoption Of Innovation, Angela Hausman, Morris Kalliny

Business and Information Technology Faculty Research & Creative Works

Although managing the adoption of innovations domestically can be frustrating, the complexity of the issue increases tremendously when companies take a global approach to marketing. Differences in cultural and religious values can have a great impact on the process of innovation adoption. This study investigates the role of these cultural and religious values, specifically, collectivism/individualism/, uncertainty avoidance and power distance. a conceptual model is presented to illustrate the relationship between cultural/religious values and adoption of innovation.

Pb1771-Direct From Tennessee Farmers Markets - Observations, Quotes And Data From Market Managers,, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

Farmers markets vary significantly in their operating procedures and characteristics. For example, some are loosely organized with no written guidelines and no designated person in charge, while others have written bylaws along with a board of directors and a paid market manager. Some farmers markets are held in parking lots with goods sold directly from vehicles, while others are held in permanent structures. The differences are numerous.

It may be helpful to learn about and understand some of the differences and similarities in operating procedures and characteristics of Tennessee farmers markets. This information may be useful for those who are …

Pb1770-A Guide For Considering And Developing A Farmers Market In Tennessee, The University Of Tennessee Agricultural Extension Service

Marketing, Finances and Value-Added Agriculture

This publication provides an introduction to the various steps and stages that tend to unfold as farmers markets are considered, evaluated and developed. It includes actual data about and from existing farmers markets in Tennessee. These data include revealing testimonies, quotes, comments and input from vendors, managers and shoppers. It contains information about facilities and a useful orientation to policies, rules and guidelines. Other operational issues are highlighted too. Many concepts and issues are further explained through the examples in the appendices.

June 2007, Inland Empire Business Journal

Inland Empire Business Journal

Motivating the Unmotivated 10

Tourism: A $538 Million Business in the Temecula Valley 14

5 Dozen Ways to Become an "On-Purpose" Leader 18

Stop Satisfying Your Customers. Start Going Above and Beyond

Their Expectations 30

Appreciate Your Employees Today and Every Day: The Keys to a Happier, More Productive Staff 39

May 2007, Inland Empire Business Journal

Inland Empire Business Journal

INTERNATIONAL TRADE TRENDS & IMPACTS: 1

IS POLITENESS THREATENING YOUR PROFITS? 17

LEADERSHIP: LEAD FROM THE MIDDLE 18

CALIFORNIA STUCK NEAR BOTTOM IN RANKING OF LEGAL CLIMATE 19

REDUCE WORKERS’ COMPENSATION COSTS WITH COMPSCORE METRICS 28

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …

April 2007, Inland Empire Business Journal

Inland Empire Business Journal

Spoiled Leadership: Seven Reasons Why Managers Find It So

Difficult to Throw Out Their Bad Apples 8

Officials Break Ground on Ontario's Citizens Business Bank

Arena 17

Communicating: Why Don't They Get It? 20

Close-Up The Alpaca King of the Inland Empire 24

March 2007, Inland Empire Business Journal

Inland Empire Business Journal

Behind the Scenes of a Corporate Scandal 1

Negotiate to Win: Win-Win is for Losers! 7

Marcus & Millichap 2007 Annual Report for Riverside-San Bernardino 10

Corporate Profile: Glen Ivy - Swimming in History 13

February 2007, Inland Empire Business Journal

Inland Empire Business Journal

No abstract provided.

Determinants Of Mid-Scale Hotel Brand Equity, Woo Gon Kim, Hyun Jeong Kim

Hospitality Review

The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they own- the brand- is critical to achieve a premier growth goal not only rapidly but also in a cost- effective way. THe purpose of this study is to examine the determinants of cutsomer-based hotel brand equity for the mid-priced U.S. lodging segment by assessing the impacts of four-widely accepted brand equity dimensions: brand awareness, brand associations, percieved quality and customer loyalty. …

July 2007, Inland Empire Business Journal

Inland Empire Business Journal

HOW TO AVOID BUTTING HEADS WITH CUSTOMERS SIX WAYS TO ELIMINATE PRICE CONCERNS 10

PALM SPRINDS HARD ROCK CONDOTEL - HARD TO SWALLOW? 16

OPTIONS FOR RECRUITING AND RETAINING TOP FOREIGN TALENT 17

HIT, INC. AWARDED ASCLD/LAB - INTERNATIONAL ACCREDITATION 19

THE SECRET TO SETTING AND ACHIEVING YOUR GAOL 28

Daft.Ie (Ireland), Thomas Cooney

Case studies

Eamonn and Brian Fallon sat in their office at the Digital Hub near the Guinness Brewery in Dublin and reflected upon their success. It was a beautiful day outside and the sun shone warmly through the windows. About them on the walls was an array of awards that they had collected over the past two years. Indeed they had received a telephone call earlier that day informing them that the radio programme ‘Down To Business’ on NewsTalk 106 had selected them as a leading example of best business practice and wanted to interview them. It was yet further recognition that …

Creating Sustainability Through Corporate Branding, Hayley Lynn Ritz

Electronic Theses and Dissertations

This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its consumer through loyalty and emotional attachments. Corporations use various processes and methodologies when they begin to create and enhance …

South Hill Enterprise (Ireland), Thomas Cooney

Case studies

Billy Barrett was facing challenges as a consultant that he had never previously experienced. All of the goals that are expected in business practice were not amongst the main priorities here. Confused, he asked Maura Melia (Manager of South Hill Enterprise) if he could clarify the situation.

Irish Marketing Review, Vol. 19, Nos. 1 & 2, 2007, Unknown

Issues

The Irish Marketing Review deals with issues, development and research in the ares of marketing.

Mobile Information Services Marketing To Serve The Bop Market, Md. Shahriar Akter, Fumiyo N. Kondo

Faculty of Commerce - Papers (Archive)

Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as …

Desalination And Recycling: Australians Raise Health, Environment And Cost Concerns, Sara Dolnicar, A. Schafer

Faculty of Commerce - Papers (Archive)

Desalination and recycling are hot topics in Australia, with considerable public opposition to both technologies in a country that is desperately short of water. The authors have done new research which show that, while the results are “very clear”, the lack of knowledge among the population makes their choices less than informed.

Advertisement, Cedarville University

Promotional Print Material

No abstract provided.

Advertisement, Cedarville University

Promotional Print Material

No abstract provided.

Forecasting Consumer Adoption Of Technological Innovation: Choosing The Appropriate Diffusion Models For New Products And Services Before Launch, Roger Calantone, Lance Gentry

Business and Information Technology Faculty Research & Creative Works

There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation.