Business Commons^™

December 2007, Inland Empire Business Journal

Inland Empire Business Journal

OPINION: A FOWARD - THINKING ( BUT OVERDUE ) HIGHWAY PLAN 5

WOMEN AND FINANCE - A LIKELY PAIRING 8

WHY ISN’T MY BUSINESS MAKING MONEY 10

GIVING BACK TO YOUR COMMUNITY IS A GOOD WAY TO BUILD BUSINESS 13

THE VALUE OF MENTORS 26

APARTMENT RESEARCH MARKET UPDAE 34

November 2007, Inland Empire Business Journal

Inland Empire Business Journal

Ex-Mexican Prez: Yes, There Will Be an Amero Currency 1

Four Ways to Redefine Sales 10

Jump-Start Your Staff's Zest to do Their Best 13

Long-Term Real Estate Investment Outlook Favorable 14

Organization 15

Special Report: Top Ten Action Items Needed to Succeed in Today's Real Estate Market 20

October 2007, Inland Empire Business Journal

Inland Empire Business Journal

Record-low Vacancy Ra tes for the West Inland Empire Industrial Market 6

Vietnam: The New Asian Tiger 8

You've Fallen ...... and Don ' t Know How to Get Up 11

Why Good Employees Leave -- and How to Retain …

September 2007, Inland Empire Business Journal

Inland Empire Business Journal

Don't Manage Time, Invest it in People 11

The Dirt People of Rialto 12

Watch Those Speed Bumps! Avoiding Six Common Sales Mistakes 18

Women Helping Women: How Mentoring Can Help Your

Business 34

Double Tree Redux 39

August 2007, Inland Empire Business Journal

Inland Empire Business Journal

Want to Motivate Employees? 10

Make the Most of Your White Space 11

Palm Springs Art Museum --Cultural Icon of the Desert 18

School's in Session: A Lesson on Hiring Recent Graduates 25

Economic Outlook 39

Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran

Archived Theses and Dissertations

No abstract provided.

June 2007, Inland Empire Business Journal

Inland Empire Business Journal

Motivating the Unmotivated 10

Tourism: A $538 Million Business in the Temecula Valley 14

5 Dozen Ways to Become an "On-Purpose" Leader 18

Stop Satisfying Your Customers. Start Going Above and Beyond

Their Expectations 30

Appreciate Your Employees Today and Every Day: The Keys to a Happier, More Productive Staff 39

May 2007, Inland Empire Business Journal

Inland Empire Business Journal

INTERNATIONAL TRADE TRENDS & IMPACTS: 1

IS POLITENESS THREATENING YOUR PROFITS? 17

LEADERSHIP: LEAD FROM THE MIDDLE 18

CALIFORNIA STUCK NEAR BOTTOM IN RANKING OF LEGAL CLIMATE 19

REDUCE WORKERS’ COMPENSATION COSTS WITH COMPSCORE METRICS 28

April 2007, Inland Empire Business Journal

Inland Empire Business Journal

Spoiled Leadership: Seven Reasons Why Managers Find It So

Difficult to Throw Out Their Bad Apples 8

Officials Break Ground on Ontario's Citizens Business Bank

Arena 17

Communicating: Why Don't They Get It? 20

Close-Up The Alpaca King of the Inland Empire 24

March 2007, Inland Empire Business Journal

Inland Empire Business Journal

Behind the Scenes of a Corporate Scandal 1

Negotiate to Win: Win-Win is for Losers! 7

Marcus & Millichap 2007 Annual Report for Riverside-San Bernardino 10

Corporate Profile: Glen Ivy - Swimming in History 13

February 2007, Inland Empire Business Journal

Inland Empire Business Journal

No abstract provided.

July 2007, Inland Empire Business Journal

Inland Empire Business Journal

HOW TO AVOID BUTTING HEADS WITH CUSTOMERS SIX WAYS TO ELIMINATE PRICE CONCERNS 10

PALM SPRINDS HARD ROCK CONDOTEL - HARD TO SWALLOW? 16

OPTIONS FOR RECRUITING AND RETAINING TOP FOREIGN TALENT 17

HIT, INC. AWARDED ASCLD/LAB - INTERNATIONAL ACCREDITATION 19

THE SECRET TO SETTING AND ACHIEVING YOUR GAOL 28

Posters : Art & Advertising, Stephen S. Holden

Stephen S Holden

Posters were developed as a medium for both art and advertising forming the foundation for much advertising today which continues to blend aesthetics of art with the practicality of commerce. Accordingly, the history of the development of outdoor and more specifically poster advertising is reviewed for an understanding of how these two domains were married into one. Through this, an understanding of how posters introduced art to advertising thereby representing an important leader to most other more modern forms of media and initiating the longstanding tension in advertising as creative art and commercial gain. The third section reviews the evidence …

Subjective Impressions Of Minority Group Representation In The Media: A Comparison Of Majority And Minority Viewers’ Judgments And Underlying Processes, Donnel A. Briley, Lj Shrum, Robert S. Wyer

Donnel A Briley

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in advertisements can depend on the processing strategies they employ both at the time the ads are first encountered and at the time the judgments are reported. These strategies, in turn, can depend on whether the consumers personally belong to the minority group in question. European American and African American participants received a series of advertisements that varied in terms of the relative numbers of Black and White models that were portrayed. European Americans overestimated the number of Black models that appeared in the ads when …

The Technological Gaze In Advertising, Norah Campbell

Articles

This article is concerned with what a technological gaze might mean; what regimes of truth and what new modes of subjectivity are filtered through it. By drawing on television and print advertising, we can see the pervasiveness of a gaze that is technological in contemporary Western consumer culture. This article argues that, far from being a simple “ high-tech” effect, a technological gaze is a way of seeing that may be deconstructed. To this end, it will call on visual culture studies, feminism, film theory and Derridean deconstruction to highlight how high-tech images are cultural artefacts, which underscore contemporary imaginings …

A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu

Theses Digitization Project

The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.

January 2007, Inland Empire Business Journal

Inland Empire Business Journal

Corporate Profile 6

Investments and Finance 9

Close-Up 11

Commentary 12

Managing 17

Computers/Technology 18

Executive Time Out 24

Real Estate Notes 25

The Lists:

Financial Brokerage Firms 26

HMOs and PPOs 30

Contractors' Hit List 32

Top Community Colleges and Universities 35

Executive Notes 34

Manager's Bookshelf 31

Restaurant Review 36

Calendar 38

New Business Lists:

County of San Bernardino 40

County of Riverside 41