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- Inland Empire Business Journal (12)
- Faculty of Commerce - Papers (Archive) (6)
- Theses and Dissertations - UTB/UTPA (3)
- Faculty Publications (2)
- Asia Marketing Journal (1)
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- College of Business Faculty Publications (1)
- English Faculty Publications (1)
- Finance Faculty Publications (1)
- Hospitality Faculty Publications (1)
- Marketing, Finances and Value-Added Agriculture (1)
- Masters (1)
- Mountain Plains Journal of Business and Technology (1)
- Practitioner Journals (1)
- Senior Honors Theses and Projects (1)
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Articles 1 - 30 of 34
Full-Text Articles in Business
December 2005, Inland Empire Business Journal
December 2005, Inland Empire Business Journal
Inland Empire Business Journal
Amtec Communications Teams up With Cymphonix
4 Ways to Increase Sales---Is your Marketing Pumping iron?
World Trade: A Mall for Global Manufactures
Office and Industrial Markets Poised for Sold Growth
Close-up
Corporate Profile
Investment and Finance
Commentary
World Trade
The List:
Chambers of Commerce
Business Brokerage Firms Serving in the Inland Empire
Fleet Automotive Dealership in the Inland Empire
Managing
Computers/ Technology
Real Estate Notes
Managers Bookshelf
New Business List:
County of San Bernardino
County of Riverside
Executive Time out
November 2005, Inland Empire Business Journal
November 2005, Inland Empire Business Journal
Inland Empire Business Journal
Close-up
The Number one Soft Drink Maker in the Inland Maker
Corporate Profile
The Lists: Commercial Building Developers
Investments & Finance
Letters to the Editor
Commentary
Executive Notes
OK, So the Phone is Ringing
The Lists: Fastest Growing Companies in the Inland Empire
The Lists: Title Companies in the Inland Empire
Hazardous to Our Health
Health Issues
Malpractice Maladies
The Lists: Mortgage Lenders
Computers/Technology
New Solar Energy Project Coming Soon to the Mojave Desert
The Lists: Commercial Real Estate Brokers Serving the Inland Empire
Commercial Real Estate Brokers Serving the Inland Empire
New Business Lists: Real Estate Notes
New Business …
September 2005, Inland Empire Business Journal
September 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
High Praise for Palm Springs Convention Center Expansion 1
A Family and Their Family Restaurant 7
Ambryx Biotechnology Relocates Corporate Headquarters From Orange County to Riverside's University Research Park 8
What Went Wrong in New Orleans? 10
The Training Track: Four Reasons to Invest In a Great Training Program 30
Columns
Close-up 6
Corporate Profile 7
Inland Empire People 8
Investments & Finance 9
Editorial 10
Commentary/Opinions 11
Executive Notes 12
Computer Technology 13
The Lists; Golf Courses in the Inland Empire 14
Inland Empire's Largest Hotels 20
Banks in the Inland Empire 34
Substance Abuse Programs …
October 2005, Inland Empire Business Journal
October 2005, Inland Empire Business Journal
Inland Empire Business Journal
Two Indian Gaming Casinos Slated for Barstow
Job Market Strongest in Nation
CSI: San Bernardino---Real Facts vs. Myths and Beliefs
Only you can Prevent Identity Theft
Stop Managing and Start Leading
Owning Your Intellectual Property
Close-up
Commentary
Executive Notes
Inland Empire People
Financial
Executive Time Out
Managing
Computers/ Technology
Leadership
Real Estate Notes
Managers Bookshelf
The List:
Wireless Companies in the Inland Mepire
Interconnect/ Telecommunications Firms Serving the Inland Empire
Internet Service Providers Serving the Inland Empire
Copier, Fax and Business Equipment
Retailers in the Inland Empire
Long Distance Companies Serving the Inland Empire
New Business List:
County of San …
E- International Hospital Website Strategy Comparisons, Jana R. Minifie, Judy Dietert, Bill Middlebrook
E- International Hospital Website Strategy Comparisons, Jana R. Minifie, Judy Dietert, Bill Middlebrook
Mountain Plains Journal of Business and Technology
This manuscript evaluates 20 American and 20 non-American hospital websites using a Hospital E-Marketing Strategy Life-Cycle model. These hospital websites were initially evaluated and categorized using the model in 1999. These same hospital websites were revisited in 2004 to determine if their initial stage had changed over the years and if hospital websites did indeed follow the Life-Cycle model. Any changes in a hospital’s website marketing strategy between years are also evaluated.
Rebranding: A Case Study Approach, Maria Size
Rebranding: A Case Study Approach, Maria Size
Masters
The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of …
Paradox And The Consumption Of Authenticity Through Reality Television, Randall L. Rose, Stacy L. Wood
Paradox And The Consumption Of Authenticity Through Reality Television, Randall L. Rose, Stacy L. Wood
Faculty Publications
We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self-referential hyperauthenticity.
August 2005, Inland Empire Business Journal
August 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
Nine Things o Know Before Selecting the Web Host for Your Business 6
Garner Holt: San Bernardino’s Toymaker 7
Market Competition and Recent Reforms Will Keep Bringing Workers’ Comp Rates Down, If Preserved 8
Phishing and Casting 13
Columns
Close-Up 6
Corporate Pro file 7
Investments & Finance 9
Letters to the Editor 10
Opinions 11
Computers/Technology 13
Lists. Top Health Care Medical Clinics’Groups 20
MBA/Executive Programs 22
Environmental Companies 34
Money/ Investments 23
Executive Time Out 26
Managing 27
Managing Bookshelf 39
New Business List: County of San Bernardino 41
New Business List: County of Riverside …
마켓(Market)과 마케팅(Marketing), Kwang Ryang Park
마켓(Market)과 마케팅(Marketing), Kwang Ryang Park
Asia Marketing Journal
No abstract provided.
July 2005, Inland Empire Business Journal
July 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
San Bernardino Count)'S Top Teacher 6
Scandia Downs; A Family Affair 7
This Could Happen to You--So It's Always Great to be Proactive 21
World's First Total Marrow Irradiation Procedure Performed at City of Hope Cancer Center 26
My Favorite Small Hotel in the Desert 7
Columns
Close-Up 6
Corporate Profile 7
Inland Empire People 8
Investments & Finance 9
Commentary 10
Credit Unions 11
Computers/Technology 13
Law 14
Negotiations 22
Money/ Investments 23
Lists:
Advertising Agencies in the I.E 16
Staff Leasing Companies 25
Certified Public Accountant Finns 35
Commercial Printers 36
Managing 28
Desert Business …
Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney
Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney
Practitioner Journals
No abstract provided.
Three Essays On International Transmission Mechanism, Volatility And Spillovers On American Depositary Receipt Returns, Priti Verma
Theses and Dissertations - UTB/UTPA
This dissertation is a collection of three inter-related essays that examine spillovers from interest rates, exchange rates, regional markets, and the U.S. market to the American Depositary Receipt (ADR) returns. The ADRs investigated in this study are from Brazil, Chile, Mexico (Latin America), U.K., Germany, France, Italy (Europe), and Japan, Hong Kong, and Taiwan (Asia).
Essay 1 investigates the price and volatility spillovers as well as the asymmetric impact of positive and negative innovations from interest and exchange rates to ADR returns. Unlike previous studies which use bivariate statistics, the multivariate extension of Nelson's (1991) Exponential Generalized Autoregressive Conditional Heteroscedasticity …
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny
Theses and Dissertations - UTB/UTPA
Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …
June 2005, Inland Empire Business Journal
June 2005, Inland Empire Business Journal
Inland Empire Business Journal
Corporate Profile 7
Commentary 10
Managing 11
Computers/Technology 13
Law 14
Legislation 15
Executive Time Out 19
Financial Institutions 20
Negotiations 22
Communications 23
Desert Business Journal 30
Lists:
I Savings & Loans 21
Motorcycle Dealers 29
Hospitals 35 & 36
Manager's Bookshelf 39
Restaurant Review 44
Calendar 46
Credit Cards As Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose
Credit Cards As Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose
Faculty Publications
Credit cards are an increasingly essential technology, but they carry with them the paradoxical capacity to propel consumers along lifestyle trajectories of marketplace freedom or constraint. We analyze accounts provided by consumers, credit counselors, and participants in a credit counseling seminar in order to develop a differentiated theory of lifestyle facilitation through credit card practice. The skills and tastes expressed by credit card practice help distinguish between the lifestyles of those with higher cultural capital relative to those with lower cultural capital. Differences in lifestyle regulation practice are posited to originate in cultural discourses related to entitlement and frugality.
May 2005, Inland Empire Business Journal
May 2005, Inland Empire Business Journal
Inland Empire Business Journal
News and Features
Workers’ Compo Plan Critics Cry Foul 5
Kelly Space: Measuring the Moon From the Inland Empire? 7
Why Rosie Wilson Is as Bubbly as Her Own Champagne 8
The Mall of Victor Valley 17
Radical Capitalist Ethics 37
Owners, Presidents, Genera; Managers START YOUR ENGINES 38
Columns
Close-Up 6
Corporate Profile 7
Commentary 10
Inland Empire People 8 +16
Investments & Finance 9
Computers/Technology 13
Managing 11, 15
Executive Time Out19
Lists:
Largest Credit Unions 22
Employment Services/Agencies 29,30,31
Law Firms 33,35,36,37
Dental Plans 41
New Business Lists 42 & 43
Manager's Bookshelf 39
Restaurant Review 44 …
Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez
Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez
Theses and Dissertations - UTB/UTPA
Written language is the core of culture and central to marketing communications. The differences in language processing exhibited by Eastern/Western bilingual consumers are of great concern for global and multinational companies wishing to effectively promote their products through the Internet. Advergaming is a promotional method consisting of the delivery of advertising messages through electronic games. Despite recent scholarly interest, no previous research has compared brand memory across groups of bilinguals of different writing systems or scripts in the advergaming context.
The dissertation investigated differences in brand memory of bilinguals of languages based on different scripts. Specifically, a logographic-based language (Chinese), …
April 2005, Inland Empire Business Journal
April 2005, Inland Empire Business Journal
Inland Empire Business Journal
P.O.W.E.R. Leaders Are leaders born or made? 11
Developing a Corporate E-Security Policy 12
Ten Steps to Solving Any Problem 15
Time Evans: The Unforgettable Champlain 16
What Can We Learn From Martha Stewart? 17
W. M. keek Foundation Grant $20 Million 30
The Story Behind the Need for Refinancing of the Pacific Life Open Tennis Tournament 38
Columns
Close-Up 6
Corporate Profile7
Investments & Finance 9
Opinion/Commentary 10
Computers/Technology 13
Managing 15
Inland Empire People 8, 16
Executive Time Out 19
lnternet 34
Desert Business Journal 18
Lists: Airlines Serving the Inland Empire 43
Meeting Facilities 35, 37
Top …
March 2005, Inland Empire Business Journal
March 2005, Inland Empire Business Journal
Inland Empire Business Journal
Managing 14
Inland Empire People 18
Executive Time Out ....19
Marketing 21
Sales 22
Negotiation 23
Entrepreneurship 26
Financial Institutions 29
New Business in County of San Bernardino .36
New Business In County of Riverside 37
Business in the Desert 38
Lists:
The Top HMOs 17
Corporate Housing 39
Residential Real Estate Brokers 45
The Top PPOs 47
Manager's Bookshelf 40
Real Estate Notes 43
Calendar 44
Restaurant Review 46
Sp641-Tennessee Farm-Level Economic Implications Of Soybean Rust, The University Of Tennessee Agricultural Extension Service
Sp641-Tennessee Farm-Level Economic Implications Of Soybean Rust, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
Asian Soybean Rust (here after referred to as “rust”) is a potentially devastating crop disease. It now afflicts soybean production in the Eastern Hemisphere and in the Western Hemisphere south of the equator. The first case of rust in the continental United States was confirmed on November 10, 2004. While the extent of the outbreak is not known, concern over the long-range impact of rust on U.S. soybeans has grown as a result of the confirmation.
Many federal and state agricultural agencies have begun preparations for such an outbreak. Defined protocols have been developed in some states for better agency …
Reflecting On Providing Multiple Assignment Supports To First-Year Marketing Students In A Large Class, Venkata K. Yanamandram, S. Lambert
Reflecting On Providing Multiple Assignment Supports To First-Year Marketing Students In A Large Class, Venkata K. Yanamandram, S. Lambert
Faculty of Commerce - Papers (Archive)
This paper describes improvements in learning outcomes in a large undergraduate marketing class at the University of Wollongong. The authors reflect on the interventions developed and evaluated, aimed at supporting students in their transition from novice researchers into self-regulated researchers, and producing professional marketing reports in industry recognised report writing genres. The project, and therefore the paper, was focussed on the major assignment and the initial and ongoing supports provided to students. These have been developed through a continuous cycle of improvement – planned, developed in partnership with a central resource development unit, deployed using a website and classroom activities, …
February 2005, Inland Empire Business Journal
February 2005, Inland Empire Business Journal
Inland Empire Business Journal
Close-Up 6
Corporate Profile 7
Investments and Finance 9
Commentary/Opinion 10
Computers/Technology 13
Managing 15
Getting Organized 17
Inland Empire People 18
Sales 21/22
Resource Directory. 23
Manager's Bookshelf. 40
Executive Notes 41
Lists:
Independent Banks 25
Architectural/Engineering Firms 35
Top Commercial/Industrial Contractors .42
Residential Real Estate Builders 44
Restaurant Review 45
Calendar 46
January 2005, Inland Empire Business Journal
January 2005, Inland Empire Business Journal
Inland Empire Business Journal
Law 8
Investment & Finance 9
Computers/Technology 12
Managing 13
Getting Organized 17
Executive Time Out 19
Inland Empire People 20
Effective Presentations 28
Entrepreneurship 29
Negotiating Sales 34
World Trade 39
Manager's Bookshelf 42
Calendar 44
Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha
Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha
College of Business Faculty Publications
Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.
Crossing The Great Divides: Selfridges, Modernity, And The Commodified Authentic, Elizabeth Outka
Crossing The Great Divides: Selfridges, Modernity, And The Commodified Authentic, Elizabeth Outka
English Faculty Publications
This article takes these critiques as a given. Incisive critical commentary on advertising and on marketing abounds, and exploring the false claims and schemes within a commercial culture is an essential and ongoing project. This critical approach, however, is not the end of the story, for armed only with skepticism, we are blinded to the dramatic commercial revolution offered by Selfridges, one that is intrinsically tied to British modernism. Selfridges embodies and deploys a surprisingly modernist set of tensions between low and high culture, and between the specter of the mass market and an alternative, non-commercial aesthetic. As this article …
The Effects Of Structure, Communication And Trust Between Marketing And R&D During New Product Development, Elias Kyriazis, Graham Massey
The Effects Of Structure, Communication And Trust Between Marketing And R&D During New Product Development, Elias Kyriazis, Graham Massey
Faculty of Commerce - Papers (Archive)
The ability to effectively manage cross-functional working relationships (CFRs) during innovation is a key success factor in developing successful new products. However, empirical evidence suggests that CFRs during new product development are often problematic, resulting in extremely poor relations between managers, and the development of unsuccessful new products. This paper adds to our existing knowledge on the Marketing/R&D CFR by examining the effects of structural factors, communication behaviours, and interpersonal trust on the dependent variable perceived relationship effectiveness. Our findings reveal that trust has potent positive, direct effects on this CFR. Further, bidirectional communication and quality of communication also have …
Cultural Perceptions Of Volunteering: Attracting Volunteers In An Increasingly Multicultural Society, Sara Dolnicar, Melanie J. Randle
Cultural Perceptions Of Volunteering: Attracting Volunteers In An Increasingly Multicultural Society, Sara Dolnicar, Melanie J. Randle
Faculty of Commerce - Papers (Archive)
Contributing 42 billion dollars to the Australian economy annually, volunteering has become an industry of major importance. The increasingly multicultural nature of Australia has presented new challenges for nonprofit marketers in terms of designing recruitment strategies that appeal to the extremely heterogeneous cultural groups that make up our society. While various studies have focused on the application of marketing techniques to the nonprofit sector, there has been a lack of research looking specifically at the nonprofit organisations competing within a particular marketplace, and whether the perceptions and image of these competitors differs between cultural groups. This empirical study seeks to …
A Sweet Deal: How To Market And Merchandize Desserts To Boost Startup Sales And Profits, Dave Pavesic
A Sweet Deal: How To Market And Merchandize Desserts To Boost Startup Sales And Profits, Dave Pavesic
Hospitality Faculty Publications
No abstract provided.
The Effectiveness Of The R&D / Marketing Working Relationship During Npd Projects, Elias Kyriazis
The Effectiveness Of The R&D / Marketing Working Relationship During Npd Projects, Elias Kyriazis
Faculty of Commerce - Papers (Archive)
The complex nature of new product development (NPD) activities within firms often requires high levels of integration between the Marketing function and the Research and Development (R&D) function. The nature of this cross-functional relationship has received considerable research attention with an emphasis on achieving successful departmental integration during NPD projects. This study examines the nature of cross-functional relationships (CFRs) from a micro-management perspective. That is from the perspective of the R&D Manager and the Marketing Manager, continues previous conceptual development by (Anon) that suggested that this working relationship is more complex than previously conceptualised by NPD researchers. By using data …
Social Marketing Communication In A Multicultural Environment: Practical Issues And Theoretical Contributions From Cross-Cultural Marketing, Gary I. Noble, Michael Camit
Social Marketing Communication In A Multicultural Environment: Practical Issues And Theoretical Contributions From Cross-Cultural Marketing, Gary I. Noble, Michael Camit
Faculty of Commerce - Papers (Archive)
Social marketing communication (social marcom) campaign production can be more challenging when the audience includes individuals from ‘culturally and linguistically diverse’ (CALD) communities. Additional issues such as culturally related values, practices, and attitudes need consideration. Normally, social marcoms campaigns for CALD audiences involve directly translating mainstream campaign material into various ethnic groups’ languages. However, little is understood about the issues beyond translation that confront practitioners adapting mainstream campaigns.
This article presents a case study analysis of work undertaken by the New South Wales Multicultural Health Communication Service (MHCS). The Service’s core activity is adaptation of social marcoms campaigns for use …