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2005

Technological University Dublin

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Full-Text Articles in Business

Rebranding: A Case Study Approach, Maria Size Oct 2005

Rebranding: A Case Study Approach, Maria Size

Masters

The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of …


Come Le Piccole Imprese Llogistiche Italiane Utilizzano I'Ict, Pietro Evangelista, Renzo Provedel, Edward Sweeney Oct 2005

Come Le Piccole Imprese Llogistiche Italiane Utilizzano I'Ict, Pietro Evangelista, Renzo Provedel, Edward Sweeney

Articles

No abstract provided.


Ireland’S Economic Environment:The Scm Context, Edward Sweeney Sep 2005

Ireland’S Economic Environment:The Scm Context, Edward Sweeney

Practitioner Journals

No abstract provided.


Cultural Diversity In Multinational Organisations, Marian Crowley-Henry Sep 2005

Cultural Diversity In Multinational Organisations, Marian Crowley-Henry

Conference papers

With the rhetoric in international management espousing the value of being able to access and capitalise on the knowledge of a workforce with international experience in order to compete globally and the need to embrace diversity (including cultural or ethnic diversity) in and across organisations, this paper discusses the findings from a qualitative research undertaking where senior and middle managers working for multinational organisations in a cross-section of industry sectors were interviewed. A total of twenty in-depth interviews were conducted with “foreign” managers based in Europe, the majority hired on local contracts. The findings presented in this paper outline the …


Perspectives On Supply Chain Management And Logistics Definitions, Edward Sweeney Sep 2005

Perspectives On Supply Chain Management And Logistics Definitions, Edward Sweeney

Practitioner Journals

No abstract provided.


Outsourcing: A Theoretical Viewpoint, Aoife O'Riordan, Edward Sweeney, Austin Smyth Sep 2005

Outsourcing: A Theoretical Viewpoint, Aoife O'Riordan, Edward Sweeney, Austin Smyth

Conference papers

Outsourcing or offshoring as it is now known has been around for many decades. In the
beginning, it was only very peripheral activities that were outsourced, i.e. blue-collar (lower skilled)
work but this is now all changing with the outsourcing of white-collar jobs. The digital revolution, the falling costs of transport and telecom costs and the opening up of the global economy helped the outsourcing market. For companies going down or contemplating the road of outsourcing there are both potential benefits and challenges, for example, the type of outsourcing they want to get involved in, and the country they want …


An Exploratory Study Of Ict Usage In Small Logistics Service Providers, Pietro Evangelista, Laura Cioffi, Edward Sweeney Sep 2005

An Exploratory Study Of Ict Usage In Small Logistics Service Providers, Pietro Evangelista, Laura Cioffi, Edward Sweeney

Conference papers

Information and communication technology (ICT) developments have strongly affected supply chain management (SCM) in recent years. ICT has had a great impact on all supply chain processes including planning, purchasing, production management, stock management, physical distribution and related integration management. Technology has become an important dimension of third party logistics (3PL) service supply as competitive advantage increasingly depends on the ability to create value for customers through the effective application of ICT. Within this process, while large 3PLs are gaining substantial benefits from technology usage and implementation, the magnitude of changes spurred by ICT dissemination in small logistics service providers …


Outsourcing: A Way To Improve The Responsiveness And Agility Within The Organisation, Aoife O'Riordan, Edward Sweeney, Austin Smyth Sep 2005

Outsourcing: A Way To Improve The Responsiveness And Agility Within The Organisation, Aoife O'Riordan, Edward Sweeney, Austin Smyth

Conference papers

Outsourcing or offshoring as it is now known has been around for many decades. In the beginning it
was only very peripheral activities that were outsourced, blue collar (lower skilled) work but this is now all changing with the outsourcing of white-collar jobs. Historically, outsourcing was used when
organisation could not perform to world-class excellence in all sectors of the organisation due to
incompetence of staff and/or management, lack of capacity, financial pressures, and/or technological
pressure. The research currently underway is initially focusing on a literature review of current outsourcing applications in the market place. From the literature review, a …


The Influence Of Social Milieu On Tourism Development, Theresa Ryan, Ziene Mottiar, Bernadette Quinn Sep 2005

The Influence Of Social Milieu On Tourism Development, Theresa Ryan, Ziene Mottiar, Bernadette Quinn

Conference papers

No abstract provided.


Enterprise Strategy Development: A Three-Dimensional Approach To The Role Of Scm, Edward Sweeney, Ciaran Finn Sep 2005

Enterprise Strategy Development: A Three-Dimensional Approach To The Role Of Scm, Edward Sweeney, Ciaran Finn

Practitioner Journals

The Irish economy has grown strongly in recent years. This, combined with other factors in the international trading environment, has sharpened the focus on the need for innovative strategies at a national level which can contribute positively from an enterprise strategy development perspective. As traditional manufacturing activity has migrated to lower labour cost economies questions have been raised concerning the role of supply chain management (SCM) in the evolving Irish business environment. This article describes some of the main drivers in terms of both SCM and the changing economic and business environment. It goes on to propose a three-dimensional approach …


Personal Or Organisational Control? A Critical Perspective From The Multinational’S International Assignees, Marian Crowley-Henry, David Weir Jul 2005

Personal Or Organisational Control? A Critical Perspective From The Multinational’S International Assignees, Marian Crowley-Henry, David Weir

Conference papers

This paper presents findings from a qualitative study of non-national employees of multinational organisations based in Sophia Antipolis (South of France). Here twenty-three in-depth interviews with non-nationals employed by a multinational in the area, together with contextual data regarding the particular case of Sophia Antipolis contribute to the discussion on power and control in an international, organisational context. Irrespective of the initial motivations to follow on an international career, this study highlights the tensions individuals encounter in their desire to retain their international status while seeking out a more individual, balanced, protean career, potentially beyond their current employing organisations. Extracts …


Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney Jul 2005

Internal And B2b Relationship Management In A Supply Chain Management Environment, Edward Sweeney

Practitioner Journals

No abstract provided.


Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini Jul 2005

Child Targeted Tv Advertising And Its Influence On The Child- Parent Purchase Relationship:, Catriona Nash, Serge Basini

Conference proceedings

Since the 1970s an argument has raged over the influence child targeted advertising has on its young audiences (Lawlor & Prothero 2003). An area of particular interest is the effect of child targeted advertising on the parent-child purchase relationship, commonly referred to as ‘pester-power’. In recent years, harnessing its power has become a Holy Grail for those who believe it to be the key to parent’s purse strings (Harding 2004). Industry spending on advertising to children has significantly increased in the past decade, from $100 million in 1990 to more than $2 billion in 2000 (www.media-awareness.ca). This paper outlines preliminary …


Electronic Distribution Effectiveness Amongst Small And Medium-Sized Enterprises In The Hotel Sector, Patrick Horan, Andrew Frew Jun 2005

Electronic Distribution Effectiveness Amongst Small And Medium-Sized Enterprises In The Hotel Sector, Patrick Horan, Andrew Frew

Conference papers

This paper examines the factors that affect electonic distribution amongst SMEs in the hotel sector.


Challenges For Corporate Foresight: Towards Strategic Prospective Through Scenario Thinking, John Ratcliffe Jun 2005

Challenges For Corporate Foresight: Towards Strategic Prospective Through Scenario Thinking, John Ratcliffe

Conference papers

No abstract provided.


Supply Chain Management In The Pharmaceutical Industry: The Key To Further Enhancing Shareholder Value, Edward Sweeney Jun 2005

Supply Chain Management In The Pharmaceutical Industry: The Key To Further Enhancing Shareholder Value, Edward Sweeney

Practitioner Journals

No abstract provided.


Managing The Supply Chain: The Role Of Information And Communications Technology (Ict) As A Key Enabler Of The Process, Edward Sweeney Jun 2005

Managing The Supply Chain: The Role Of Information And Communications Technology (Ict) As A Key Enabler Of The Process, Edward Sweeney

Practitioner Journals

No abstract provided.


3pl Definition And Taxonomy, Edward Sweeney, Pietro Evangelista Jun 2005

3pl Definition And Taxonomy, Edward Sweeney, Pietro Evangelista

Practitioner Journals

No abstract provided.


Thermal Efficiency Characteristics Of Indirect Evaporative Cooling Systems, Ben Costelloe, Donal Finn May 2005

Thermal Efficiency Characteristics Of Indirect Evaporative Cooling Systems, Ben Costelloe, Donal Finn

Conference Papers

Recent developments in enhancing heat transfer in cooling towers, together with the success of chilled ceilings, have prompted a review of the evaporative cooling technique. in temperate maritime climates. The thermal efficiency of such systems is a key parameter, as a measure of the degree to which the system has succeeded in exploiting the cooling potential of the ambient air. This paper presents the results of experimental research into the thermal efficiency of a water-side open indirect evaporative cooling test rig designed to achieve low (1-4 K) approach conditions. Secondary efficiencies in the range 0.24-0.76 have been achieved.


"Offshore” Or “Shorn Off”: The Oecd’S Harmful Tax Competition Initiative And Development In Small Island Economies, Richard Woodward May 2005

"Offshore” Or “Shorn Off”: The Oecd’S Harmful Tax Competition Initiative And Development In Small Island Economies, Richard Woodward

Books/Book Chapters

The difficulties of developing and executing a sustainable development program in Small Island Economies (SIEs) are well documented. Comparatively small domestic markets, remote export markets, a dearth of natural and human resources, susceptibility to environmental change and natural disasters, plus limitations on the state’s capacity to govern economic activity have narrowed the range of feasible development strategies resulting in a reliance on sectors vulnerable to the vicissitudes of the global economy.


An Examination Of Ethical Issues Pertaining To Educational Research, Greg Gallagher May 2005

An Examination Of Ethical Issues Pertaining To Educational Research, Greg Gallagher

Articles

The social sciences in general and educational researchers in particular have become more and more conscious of ethical propriety and the need for universally acceptable codes of ethical conduct in recent years. This newfound interest stems in part from criticisms of innovative contemporary research methodologies, and the fear that they may be at odds with certain fundamental ethical principles. This, in turn, has resulted in the integrity and validity of some of these new contemporary styles of research being held up to scrutiny and debated by adherents to the more conventional research methodologies. This paper begins by tracing back to …


Land Value Taxation: Persuasive Theory But Practically Difficult, Tom Dunne Apr 2005

Land Value Taxation: Persuasive Theory But Practically Difficult, Tom Dunne

Articles

While the theoretical case for Land Value Taxation is regarded as being very persuasive, most people looking closely at the idea form the view that the practical difficulties of introducing it into an established modern economy are compelling. Nevertheless, in Europe and America the ideas put forward by George continue to influence many people discussing issues around land use planning, urban development and methods of funding infrastructure and local government.


Outsourcing:A Magic Solution?, Edward Sweeney Feb 2005

Outsourcing:A Magic Solution?, Edward Sweeney

Practitioner Journals

No abstract provided.


A Methodological Approach To Outsourcing, Edward Sweeney Feb 2005

A Methodological Approach To Outsourcing, Edward Sweeney

Practitioner Journals

No abstract provided.


Supply Chain Learning Needs: Towards A Port Community Perspective, Edward Sweeney, Pietro Evangelista Jan 2005

Supply Chain Learning Needs: Towards A Port Community Perspective, Edward Sweeney, Pietro Evangelista

Articles

The traditional role of ports in the wider supply chain context is currently being subject to a process
of radical review. In broad terms, the traditional model is being replaced by a model which focuses on higher value and more knowledge intensive activities. This trend requires a change in the way in which new knowedge and skills are developed by staff in companies of all kinds within port communities. Traditional models need to be re-evaluated to reflect the increasing importance of knowledge and skills acquisition, particularly in relation to the supply chain management (SCM) concept and the evolving role of …


Green Engineering Services Limited, Gerry Mortimer Jan 2005

Green Engineering Services Limited, Gerry Mortimer

Case studies

“Sometimes in my darker moments I think that, if I had ducks they’d drown, and this is one of those moments. You will have heard the announcement that Fruit of the Loom are closing down the remainder of their operations in the northwest”, Manus Green said, discussing his latest predicament with his friend and occasional advisor Paul Staunton. Manus with his wife Claire, was owner of Green Engineering Services Ltd., a small precision engineering company based on an industrial estate in West Donegal.


Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne Jan 2005

Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne

Conference papers

This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men. Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socioeconomic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.


Ecology, Morality And Synergism, Thomas Power Jan 2005

Ecology, Morality And Synergism, Thomas Power

Articles

This short essay looks at the views of unorthodox members of three professions. Richard Douthwaite an anti-growth economist, James Lovelock a "mythical" scientist, and Yoneji Masuda, a Japanese guru of the Information Technology age. All three assume a re-orientation of human thinking. Douthwaite's "moral society", Lovelock's "ecological society" and Masuda's "synergistic society" have little basis in reality, despite their intrinsic appeal. Despite the "high knowledge consumption" of an information age, predicted by Masuda, history teaches us that knowledge has always been used by man to gain power and not to better the lot of mankind. There is no reason to …


Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley Jan 2005

Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley

Case studies

As a consultant in comparative retailing systems, Ulrike Johnson is responsible for advising international retailers about brands, markets, and key drivers of change. Her current assignment involves advising a European food retailer about current trends and prospects in the food retailing business in the Republic of Ireland, with a view to assessing the possibility of entering the market.


Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy Jan 2005

Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy

Case studies

In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.