Business Commons^™

December 2002, Inland Empire Business Journal

Inland Empire Business Journal

JPA Progress Report

In Some Way, A Farmer Has Touched Your Life

Germany – California’s European Hub

Letter to the Editor

Rancho Cucamonga’s Silver Anniversary

Law

Managing

Opinion/Commentary

Close-Up

Computer/Software

Corporate Profile

Corner on the Market

Getting Organized

Safety Engineers Crisis Response Checklist

Kosmont Forms Retail Group

Health Care Supplement

Executive Time Out

Premier Service Bank Receives Approval

How to utilize SBLCs in Internat’1 Sales

VIB Corporate Profits Rise 67 Percent

CRAFund Advisors Celebrate 3^rd Anniversary

Financial Institutions Supplement

Ingram Micro Opens Distribution Center

Second Page 1

Corporate Giving – Beyond Borders

Faces in Business

Desert Business Journal

California …

November 2002, Inland Empire Business Journal

Inland Empire Business Journal

Small Businesses Commercial Space

Bakersfield Business Conference

San Manuel Water Wins Best of Show

2002 L.A County Fair Comes to Close

Do You Work for Anxious Organization?

Law

Managing

Opinion/Commentary

Close-Up

Computers/Software

Corporate Profile

Corner on the Market

Getting Organized

Ethics

Industrial/Commercial Real Estate

Executive Gifts

Desert Business Journal

Walter’s Children Charity Classic

Educational Services

Second Page 1

Annual Wildlife Art Festival

Human Resources Supplement

Faces In Business

Centennial First Financial Services

Walter Desalination Pipeline

Views on Market Conditions

Mission Inn Wins Industry Awards

Restaurant Review

Earl’s Best Bets

Wine Review

Manager’s Bookshelf

Executive Time Out

October 2002, Inland Empire Business Journal

Inland Empire Business Journal

Specialty Food Market Opens in San Bernardino

Palm Springs Aerial Tramway Adventure

PVHMC RNs Form Union

Corporate Fraud and Abuse Symptoms

Law

Managing

Opinion/Commentary

Close-Up

Computers/Software

Corporate Profile

Corner on the Market

In the Interest of Woman

Employers

Telecommunications/Technology

Marketing the Future Law Office

Careful Hiring Is Essential

Recent California Legislation Affects Litigation

Desert Business Journal

HMO/PPO Enrollment Guide

Second Page 1

Community Concert Associations

Economic Development

OEEPF Receives $30,000 Grant

Inland Realtor Lois Lauer Establishes Scholarship

Restaurant Review

Earl’s Best Bets

Company Marketing on a Shoestring

Wine Review

Manager’s Book-shelf

Executive Time Out

September 2002, Inland Empire Business Journal

Inland Empire Business Journal

LAW…………………………….4

Getting Organized………………..5

Opinion/Commentary…………….6

Close-up…………………………..7

Computers/Software………………8

Corporate Profile………………….9

Corner on the Market……………..10

Accounting………………………..11

Managing…………………………12

Second Page 1…………………….22

Desert Journal…………………….23

Real Estate………………………...25

Executive Time Out……………….30

Restaurant Review…………………41

Entertainment………………………44

Managers Bookshelf……………45

August 2002, Inland Empire Business Journal

Inland Empire Business Journal

I.E. and Beyond Benefit From Ontario Mills

Homeland Security

Law

Getting Organized

In The Interest Of Woman

Faces in Business

Close-Up

Computers/Software

Managing

Corporate Profile

Employers

Planning Center Presented Award

“I’d Rather Die Than Give a Speech

$100 Billion Teachers Pension Fund Acts Against Corporate Misconduct

Corner on the Market

Leasing, Location and Your New Business

Second Page 1

Devin Holiday Guest at Montclair Chamber Golf Tournament

ARV Assisted Living Honors Vera McConnell

High-Tech Entrepreneurs Get Boost From UCR Connect

Arrowhead Foundation Awards Scholarship

Vegas-Style Casino Sets Opening Date

Distribution

Wine Review

California’s Business Leaders Announce Proposal

Restaurant Review

Inland …

July 2002, Inland Empire Business Journal

Inland Empire Business Journal

Getting Organized

Corner On The Market

In The Interest of Woman

Faces In Business

Close Up

Computer/Software

Law

Managing

Second Page One

Wine Review

Restaurant Review

Executive Time Out

Negotiation Strategies Of The Pros

Eight Simple: Steps To People-Building Philosophies

Location! Location! Location!

Local Celebrities Spotted Throughout Riverside

Desert Orthopedic Center Acupuncturist Diedre Braun M.S., L.Ac. Named to EMC Medical Staff

Care Connexxus Adult Day Services Receives Grant For The Community Foundation

Management Professor Receives Second Fulbright Award

Seven County Regional Occupational Program Students Receives Medals

First Patient To Sue HMO Under 2001 Law Tells Of Being Denied Access To …

R&D, Advertising And The Market Value Of Internet Firms, Damir Tokic

Theses and Dissertations - UTB/UTPA

The purpose of this study is to explain the valuation of Internet firms during the valuation “bubble” period from 1996 to 2000. The theoretical foundation of the study is the investment opportunities approach to the valuation of growth shares. Consistent with predictions of the investment opportunities approach, the results show a positive and statistically significant relationship between the market value of Internet firms and investments in R&D and advertising in each year of the sample period. These findings strongly support the view that R&D and advertising are intangible assets. The investment opportunities approach also predicts a positive relationship between market …

June 2002, Inland Empire Business Journal

Inland Empire Business Journal

INDEX

AT DEADLINE ... .. ... ... ......... .. ...... .... .............. .............. ....... ..... ... 1

GETTING ORGANIZED ............ .. .. ............. .. ... ......... .... .. .. .. ...... 4

EDUCATION ..... ... ........................ ........................... ................. .. 7

CLOSE-UP ..... ..... ... .................... ......................... ........... ..... ... ..... 9

COMPUTERS/SOFTWARE ..... ................................................ 10

COMMENTARY. ......................... ... .......... ................ .. .............. 10

MANAGING ....... ........ ........................ ... ................ ............. .. .. .. l2

CORPORATE PROFILE ..... .................... .............. .. ......... .. ....... l3

LISTS: HOSPITALS SERVING THE l.E .. ...... ................... l 8/19

CORNER ON THE MARKET ........... .... …

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

May 2002, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE……………........................................1

COMMENTARY…………………………………......4

EDITORIAL…………………………………………..4

CLOSE-UP……………………………………………9

COMPUTERS/SOFTWARE………………………....10

MANAGING……………………………………........12

CORPRATE PROFILE……………………………....13

GETTING ORGANIZED…………………………….14 CORNER ON THE MARKET…………………….…21

HEALTH CARE…………………………………..….22

INVESTMENT & FINANCE………………………...23

INSURANCE…………………………………………24

STALER’S BEST BETS……………………………...25

LARGEST CREDIT UNIONS LIST…………………26

BANKING…………………………………………….27

DESERT JOURNAL………………………………….31

LAW…………………………………………………..32

LAW FIRMS LIST……………………………………33, 34

SECOND PAGE………………………………………36

WINE REVIEW……………………………………….37

EMPLOYER ISSUES…………………………………38

RESTAURANT REVIEW…………………………….40

EMPLYMENT SERVICES/AGENCIES LIST…….....42-44

MANAGERS BOOKSHELF………………………….45

NEW BUSINESSES…………………………………..49-51

RESORUCE DIRECTIVE……………….....................53, 54

EXECUTIVE TIME OUT……………………………..55

WEATHER INFORMATION………………………………...1

AGUA CALIENTE BAND DONATES MORE THAN $1 MILLION……1

“THE FRANKEN SISTERS”………………………………….1

FORD FOUNDATION GRANT……………………………….4

TOP FIVE WAYS TO OPTIMIZE STAFFING……………….5

LARRY MARINO’S: “MODERN TOWN HALL”……………7

PROPOSED BUDGET CUTS, ARC RIVERSIDE…………….20

LOCAL MARKETING COMPANY EARNS AWARDS……..21

BUSINESS ETIQUETTE FOR THE 2000s!...............................25

M.B.A. …

April 2002, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUM S

AT DEADLINE………………………………………1

COMMENTARY …………………………………......3

EDUCATION………………………………................5

CORNER ON THE MARKET………………………..8

CLOSE-UP……………………………………………..9

COMPUTER SOFTWARE…………………………....10

MANAGING…………………………………………..12

LAW…………………………………………………..13

GETTING ORGANIZED……………………………14

CORPORATE PROFILE…………………………….19

REAL ESTATE……………………………………..20, 21

RESTAURANT REVIEW………………………………32

WINE REVIEW ……………………………………….37

EMPLOYERS GROUP…………………………………38

STATLER'S BEST BETS………………………………39

SECOND PAGE ONE……………………………………40

MANAGER'S BOOKSHELF……………………………49

NEW BUSINESS………………………………………..54, 55

EXECUTIVE TIME OUT…………………………………59

NEWS AND FEATURES

Corporate America's Eastward Push ....................................... 1

Local Government Partnership Provides Vital Emergency Services.....1

Governor Launches I.E. Traffic Congestion Relief.................. 1

Commentary ............................................................................. 3

Faces in Business ..................................................................... 6

RFB & D Learning Through Listening ..................................... 7

Contract for ONT Master Plan ..................................................11

State Delivers $700.000 Loan to Clean Up Brownfields ................... …

March 2002, Inland Empire Business Journal

Inland Empire Business Journal

DEPARTMENTS AND COLUMNS

AT DEADLI E

COMMENTARY

EDUCATION

CORNER ON THE MARKET

CLOSE-UP

COMPUTERS/SOFTWARE

MANAGING

LAW

GETTI G ORGANIZED

EMPLOYERS GROUP

CORPORATE PROFILE

FINA CIAL

SECOND PAGE ONE

WINE REVIEW

EXECUTIVE TIME OUT

STATLER'S BEST BETS

RESTAURANT REVIEW

MANAGER'S BOOKSHELF

NEW BUSINESS

NEWS AND FEATURES

La Quinta "Stakeholders" Break Ground

Consolidating California’s Energy Bureaucracy

Former Capitan John Magness Adapts Pilot's Skill s

First Lady invites CSUSB Professor to White House

CSUSB Professor Edits New Journal

Faces in Business

Celebrating We Tip's 30th Anniversary

Orchard's Market to Open New Location

Rosy Employment Picture for Ontario/Upland

Building a Retirement nest Egg for …

January 2002, Inland Empire Business Journal

Inland Empire Business Journal

AT DEADLINE I

COMMENTARY 5

CLOSE UP 29

CORNER ON THE MARKET 9

COMPUTERS/SOFTWARE 10

GETTING ORGANIZED II

MANAGING 20

EMPLOYERS GROUP 14

EARL'S BEST BETS 12

CORPORATE PROFILE 31

LAW 18

DESERT JOURNAL 21

INVESTMENTS & FINANCE 23

LIST: CONTRACTORS HIT LIST 24 & 25

LIST: COMMUNITY COLLEGES IN THE INUND EMPIRE 26

LIST: TOP COLLEGES AND UNIVERSITIES IN THE INLAND EMPIRE 27

LIST: FINANCIAL BROKERAGE FIRMS SERVING THE INLAND EMPIRE 28

WINE REVIEW 47

MANAGER'S BOOKSHELF 49

RESOURCE DIRECTORY 52

CALENDAR 58

The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …