Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 14 of 14

Full-Text Articles in Business

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek Sep 1998

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.


Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek Sep 1998

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.


Winter Nonresident Travelers To Montana: Profiles And Characteristics, Kim Mcmahon, Kristin Aldred Cheek, Rita Black Aug 1998

Winter Nonresident Travelers To Montana: Profiles And Characteristics, Kim Mcmahon, Kristin Aldred Cheek, Rita Black

Institute for Tourism and Recreation Research Publications

Provides characteristics of winter travel groups to Montana during winter 1997-98 in terms of purposes of trip, attractions to the state, activity participation, expenditures, information sources, and other valuable information. The last section of the report contains winter travel marketing suggestions for the state.


Nonresident Winter Visitor: Comments About Montana, Paul Grant Jul 1998

Nonresident Winter Visitor: Comments About Montana, Paul Grant

Institute for Tourism and Recreation Research Publications

Presents written comments of winter visitors to Montana. Use frequency of comment categories as well as summer comments vs. winter comments are examined.


Preliminary Study Of Resident-Nonresident Proportions In Montana Accommodations: Methodological Attempts, Kim Mcmahon, Norma P. Nickerson Jun 1998

Preliminary Study Of Resident-Nonresident Proportions In Montana Accommodations: Methodological Attempts, Kim Mcmahon, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Describes methodological attempts to establish portions of statewide Accommodation Facility Use Taxes paid by residents and nonresidents.


Nonresident Travel In Montana: Putting The Numbers Into Context, Kristin Aldred Cheek, Rita Black Jun 1998

Nonresident Travel In Montana: Putting The Numbers Into Context, Kristin Aldred Cheek, Rita Black

Institute for Tourism and Recreation Research Publications

Provides nonresident travel's contribution to state taxes, as well as the role of nonresident travel in the state's economy. Also provides impacts of a hypothetical 15 percent decrease in nonresident visitor expenditures.


Resident's Opinions About Montana, Their Community, And Tourism, Norma P. Nickerson Jun 1998

Resident's Opinions About Montana, Their Community, And Tourism, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Excerpts from the 1997 CTAP Report 53. Montana residents provided opinions about how the state and their community is currently affected by tourism as well as perceived effects of tourism development. Results in this report address only the responses and comments provided by respondents to the statewide survey.


Economic Impacts Of Going-To-The-Sun Road Reconstruction: Montana And "Glacier Area" Impacts, Norma P. Nickerson, Ross E. Nickerson Jun 1998

Economic Impacts Of Going-To-The-Sun Road Reconstruction: Montana And "Glacier Area" Impacts, Norma P. Nickerson, Ross E. Nickerson

Institute for Tourism and Recreation Research Publications

Estimates the potential economic impact of various reconstruction alternatives of the Going-to-the-Sun road in Glacier National Park. This study provides the information needed to make an informed decision about the alternative choices. Analysis of secondary data on Glacier National Park, vehicle movement in the park, and other travel statistics.


A National Study Of Domestic Travel: Results For Montana, Rita J. Black May 1998

A National Study Of Domestic Travel: Results For Montana, Rita J. Black

Institute for Tourism and Recreation Research Publications

Analysis of Secondary Data from the American Travel Survey Conducted by the Bureau of Transportation Statistics, Washington, DC A nationwide survey of approximately 80,000 households was conducted to document domestic travel patterns of Americans for an entire year. The survey was designed to record travel involving only the travelers' destinations. The data for each state were classified into three areas: nonresidents traveling to each state, each state's residents traveling within their state, and each state's residents traveling out-of-state. The results for Montana are presented in this report, and comparisons to ITRR nonresident data are made.


Nonresident Summer Travelers To Montana: Tourism Region Report, Josie Parrish, Norma P. Nickerson Apr 1998

Nonresident Summer Travelers To Montana: Tourism Region Report, Josie Parrish, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Analysis of nonresident summer travelers to Montana. Examines travel on statewide and regional highway segments, points of entry into Montana, activity participation and number of nights spent by travelers in each region. Appendix B provides regional comparisons.


Chouteau County Community Tourism Assessment Process: Visitor Profile And Resident Attitudes, Neal Christensen Apr 1998

Chouteau County Community Tourism Assessment Process: Visitor Profile And Resident Attitudes, Neal Christensen

Institute for Tourism and Recreation Research Publications

As part of the Community Tourism Assessment Process (CTAP), the residents of Chouteau County were surveyed to determine opinions toward tourism development in their communities. The results were compared to a sample of statewide respondents.


Toward A Sustainable Tourism And Recreation Industry In Montana: An Examination Of Concepts And Industry Perceptions , Stephen F. Mccool, Chuck Burgess, Norma P. Nickerson Feb 1998

Toward A Sustainable Tourism And Recreation Industry In Montana: An Examination Of Concepts And Industry Perceptions , Stephen F. Mccool, Chuck Burgess, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Addresses the issue of sustainable tourism in Montana in terms of what sustainable tourism means, how to make tourism sustainable, and what tourism should sustain. Literature addresses these questions as well as perceptions by the industry.


Montana Vision Travel Research: 1998, Norma P. Nickerson, Kim Mcmahon Feb 1998

Montana Vision Travel Research: 1998, Norma P. Nickerson, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Outlook for 1998 and Review of 1997.


Montana Resident Attitudes Toward Tourism - Update: 1992-1997 , Norma P. Nickerson Feb 1998

Montana Resident Attitudes Toward Tourism - Update: 1992-1997 , Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Presents results of three questions pertaining to resident attitudes toward tourism included in annual surveys since 1991.