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Articles 1 - 21 of 21
Full-Text Articles in Business
December 1995, Inland Empire Business Journal
December 1995, Inland Empire Business Journal
Inland Empire Business Journal
ONT Terminal Funding Up in Air
Again? 3
Banking on the Inland Empire 19
Human Resources Guide 21
Work Place Considerations for
the Disabled 41
Answering Riddles about
Employees on Salary 43
Inland Empire Health Care 53
ALSO ...
At Deadline 3
Bankruptcies 16
California Venture Forum 58
Chamber of Commerce 14
Classifieds 15
Close Up:Douglas La Belle 7
Commentary 6
Comer on the Market 57
Corporate Profile: Fun Corner 10
Editorial 6
Executive Time Out 61
IEBJ Profile:Bob Hunt 8
Manager's Bookshelf 64
Lists of the Month: see Pages 21-52
People, Places & Events 67
Real Estate Focus 66 …
November 1995, Inland Empire Business Journal
November 1995, Inland Empire Business Journal
Inland Empire Business Journal
Our Cows to Kansas? 3
Terminal Breaks Ground 12
Loving What You Do for Me 16
Studying the Peso 18
Golf Capital U.S.A. 19
Let's Go Shopping 25
Staying Alive ' til 1995 37
October 1995, Inland Empire Business Journal
October 1995, Inland Empire Business Journal
Inland Empire Business Journal
ALSO
At Deadline 3,16
Bankruptcies 58
California Venture Forum 16
Chamber of Commerce 56
Classifieds 57
Close-Up:
John Mannerino 7
Commentary 6
Comer on the Market 13
Corporate Profile:
J. Filippi Winery 10
Editorial 6
Executive Time Out 47
IEBJ Profile:
Dan Stark 12
Manager's Bookshelf 46
Lists of the Month: 25,29,34,40
People, Places & Events 51
Real Estate Focus 53
Restaurant and
Entertainment Guide 44-45
Software Review 30
Sp351-C-A New Look At Marketing, The University Of Tennessee Agricultural Extension Service
Sp351-C-A New Look At Marketing, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
One of the biggest concerns for today’s growing legion of entrepreneurs is how to successfully market a product or service to a highly discriminating public. This is especially true if your business is located in a rural setting. Rural business people have long faced marketing problems such as a small local customer base and limited advertising outlets due to their rural location. Furthermore, costs for transportation, power and labor are usually higher in rural areas than in the more urban parts of the country.
Advertising Research Issues From Ftc Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick
Advertising Research Issues From Ftc Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick
Marketing Faculty Research and Publications
Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before the Commission, how these principles are operationalized can provide fertile ground for challenges. Thus, the authors review six copy testing and ad interpretation issues from the recent Stouffer Foods case. The authors discuss difficult tradeoffs inherent in relative versus absolute claims, multiple claims, control ad groups, control questions, and disclosure information. The careful consideration of such trade-offs in advertising research decisions will help in the …
September 1995, Inland Empire Business Journal
September 1995, Inland Empire Business Journal
Inland Empire Business Journal
Worldpointe Trade Center 3
Rose Institute Report Takes Aim 8
Welcome Back, Kotter 12
Arizona, Here We Come 15
Dogfight Over Airport 17
Health Care Take Out Section 19
Banking Round Up 35
Outlook On Hotels 43
A Comparative Review Of The Major Options For The Marketing Of Nigeria's Agricultural Commodities, M. O. Ojo, E. E. Inang, E. U. Ukeje
A Comparative Review Of The Major Options For The Marketing Of Nigeria's Agricultural Commodities, M. O. Ojo, E. E. Inang, E. U. Ukeje
CBN Occasional Papers
The main aim of the paper is to critically review past commodity marketing systems in Nigeria, highlight some of the weaknesses which constrained their efficiency, as well as assess the performance of the present system and determine the advisability of retaining or modifying the present marketing arrangement. The performance of the Commodity Boards before their abolition in 1986 was adjudged unsatisfactory. However, since the abolition of the Boards, it has been observed that the new produce marketing arrangement has introduced some dynamism into commodity pricing as produce prices for the first time have been determined by the combined forces of …
August 1995, Inland Empire Business Journal
August 1995, Inland Empire Business Journal
Inland Empire Business Journal
Stadium Site Search 3
Another Raceway Coming 11
ONT Update 15
I.E. Symphony 18
Environmental Section 19
Telecommuting 26
SunGas Expands 28
Small Business Guide 35
Government Contracts 45
April 1995, Inland Empire Business Journal
April 1995, Inland Empire Business Journal
Inland Empire Business Journal
New Terminal? 3
Sexual Harassment Cases 11
Money for Business 11
Five Country Regio Survey 13
El Sobrante Dump 13
The Ontario Mills Project 23
Mexican Banks R.E. Assets 30
Employment Tax Amnesty 33
Singapore & the Netherlands 42
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
July 1995, Inland Empire Business Journal
July 1995, Inland Empire Business Journal
Inland Empire Business Journal
Speedway Ideas 3
Global Market 13
Entrepreneurs 16
World Trade 19
Radio Spots 27
Printing Tips 35
Trauma Care 37
Home Sales 45
Development Growth 53
June 1995, Inland Empire Business Journal
June 1995, Inland Empire Business Journal
Inland Empire Business Journal
Armor All in Court 3
Parade of Proposed Raceways 12
Gallup Poll for Small Business 13
Inland EmpireBanking Scene 17
Shadow Net 23
Your Banker & You 29
Selling to Country's Largest Customer 35
Peso Devaluation 44
May 1995, Inland Empire Business Journal
May 1995, Inland Empire Business Journal
Inland Empire Business Journal
International Trade
Conference 3
Endangered Species 5
Children's Discovery Museum of Desert 12
Prevent Fraud in the Workplace 18
"Factoring" Could be Answer 24
Worker's Comp Reform 29
Car Insurance Rates Under Review 31
LegaiCheck-ups 42
Can Prevent Trouble
Negotiation Skills 48
March 1995, Inland Empire Business Journal
March 1995, Inland Empire Business Journal
Inland Empire Business Journal
About Money 3
Auto Malls Come and Go 8
Reactions of the State Treasurer 12
Inland Empire Banking 14
SCE Moves to Managed Care 21
New Healthcare Giant 24
A Promise of Digital Dollars 40
Cal State's Regional Impact 44
Garbage and Waste 57
Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer
Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer
Journal of the Department of Agriculture, Western Australia, Series 4
When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.
Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick
Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick
Journal of the Department of Agriculture, Western Australia, Series 4
In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.
February 1995, Inland Empire Business Journal
February 1995, Inland Empire Business Journal
Inland Empire Business Journal
Domenigoni Valley Reservoir 3
Plans for Chino's Dairies 5
Ontario Convention Center 11
Anti-Trust Fundamentals 16
Census Bureau Report 21
Tax Reform 24
ISO 9000 Training 28
Real Estate Merger 34
Employees & Your Financial Health 37
Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak
Learning Through International Strategic Alliances: Processes And Factors That Enhance Marketing Strategy Effectiveness, Gregory E. Osland, Attila Yaprak
Scholarship and Professional Work - Business
- Intensified competitive, technological, and market pressures have made organizational learning a critical imperative in global strategy effectiveness. Firms can learn through experience and from three processes that involve other firms: imitation, grafting, and synergism. Interpartner learning has become critical, since experiential learning is insufficient for most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler′s strategy‐structure‐performance paradigm, develops propositions on how the environment, organizational culture, strategy, and structure can affect a company′s …
Food Into Asia, Geraldine Pasqual, Richard Taylor
Food Into Asia, Geraldine Pasqual, Richard Taylor
Journal of the Department of Agriculture, Western Australia, Series 4
Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.
Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.
Irish Marketing Review, Vol. 8, 1995, Unknown
Irish Marketing Review, Vol. 8, 1995, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
January 1995, Inland Empire Business Journal
January 1995, Inland Empire Business Journal
Inland Empire Business Journal
Health Reform 3
Control of Company Cash 5
Business School Programs 11
The Dynamic Bogeyman 12
Layoffs Have Begun 13
Business in a New Direction 17
Tom O'Donnell Tax Collector 18
Cleans Up 56
Tax Reform Calls for Major Cut 61