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Articles 1 - 14 of 14
Full-Text Articles in Business
The Westbury, Dublin, The Westbury Hotel
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.
Braycott Foods, Gerry Mortimer
Braycott Foods, Gerry Mortimer
Case studies
This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.
Slims Matches, Aidan O'Driscoll
Slims Matches, Aidan O'Driscoll
Case studies
This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.
K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.
K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.
Colorcare, Aidan O'Driscoll, John Murray Dr.
Colorcare, Aidan O'Driscoll, John Murray Dr.
Case studies
The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.
Euro Coach Builders, Gerry Mortimer
Euro Coach Builders, Gerry Mortimer
Case studies
Joe Ferry was a native of the Gaeltach region of Gweedore in the north western part of Donegal. The county of Donegal itself occupies the north west corner of Ireland. Its geographical position is unusual in that it is virtually bounded on all sides by the Atlantic Ocean or the border with Northern Ireland, though the county is part of the Irish Republic. In the south of the county the neck of land linking Donegal with the Irish Republic is less than 5 miles wide at one point. The partition of Ireland in 1922 deprived the county of much of …
Equity Bank, Aidan O'Driscoll
Equity Bank, Aidan O'Driscoll
Case studies
This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.
Lifetime Assurance, Aidan O'Driscoll
Lifetime Assurance, Aidan O'Driscoll
Case studies
This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.
Actionaid, Aidan O'Driscoll
Actionaid, Aidan O'Driscoll
Case studies
The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.
Irish Marketing Review, Vol. 6, 1993, Unknown
Irish Marketing Review, Vol. 6, 1993, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Biotechnology: Beauty Or Beast?, Kate Ui Ghallachoir
Biotechnology: Beauty Or Beast?, Kate Ui Ghallachoir
Articles
In recent years scientific advances have transformed that group of technologies referred to as biotechnology into a set of increasingly powerful tools for many industries. Biotechnology is identified by many as an important factor determining the future sucess of industries as diverse as healthcare and agriculture. In Ireland biotechnology use and development is a recognised area of strategic priority. The research presented here investigates factors suggested as affecting the rate and diffusion of new biotechnological techniques in the food and drink industry. It represents just part of more extensive ongoing research at the Technological University Dublin, College of Marketing and …
Agra Trading, Aidan O'Driscoll, John Murray Dr.
Agra Trading, Aidan O'Driscoll, John Murray Dr.
Case studies
The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.