Open Access. Powered by Scholars. Published by Universities.^®

Business Commons^™

Open Access. Powered by Scholars. Published by Universities.^®

1983

SelectedWorks

Articles 1 - 2 of 2

Full-Text Articles in Business

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay Jan 1983

Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay Jan 1983