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Full-Text Articles in Business

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin Jan 2024

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …


Explaining Variation In Adoption Of Organizational Innovation: A Social Network Approach, Pooria Assadi Jan 2024

Explaining Variation In Adoption Of Organizational Innovation: A Social Network Approach, Pooria Assadi

Journal of International Technology and Information Management

This article draws from the social network theory and examines how a social network approach can contribute to our understanding of the variation in the adoption of innovative, organization-wide information systems that can help businesses achieve sustainable competitive advantage. It highlights how the extant explanations for the adoption of information systems are limited in the way that they primarily assume organizations make innovation adoption decisions in isolation. It does so by building on growing research which recognizes that organizations are not isolated from one another; rather, they are interrelated through their inter-organizational networks which provide unique learning opportunities that are …


How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström Jan 2024

How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström

Journal of International Technology and Information Management

This article investigates the relationship between digitalisation and business model changes in RoPax ports. The study is based on six RoPax ports in Northern Europe, examining their digitalisation efforts and the resulting changes in their business models, leading to further digital transformation. The paper offers insights by reviewing relevant literature on digitalisation’s role in business model innovation and its application in ports. The findings reveal that digitalisation supports relevant business model changes concerning port operation integration within logistics chains, communication, documentation flow, and cargo flow optimisation. However, exploring digitalisation’s potential for diversifying value propositions is still limited. Most digitalisation efforts …


An Empirical Study To Understand The Role Of Institution-Based Trust And Its Antecedents In Iot Adoption By Individuals, Anupam Kumar Nath, Amit Kumar Nath Jan 2024

An Empirical Study To Understand The Role Of Institution-Based Trust And Its Antecedents In Iot Adoption By Individuals, Anupam Kumar Nath, Amit Kumar Nath

Journal of International Technology and Information Management

ABSTRACT

The Internet of Things (IoT) enables the connection between humans, physical objects, and cyber objects, resulting in monitoring, automation, and decision-making capabilities. This connection can be complex and lead to uncertainty for individuals before adopting IoT technology. To address this, we conducted research on the role of Institution-based trust in the context of IoT adoption. Our model for IoT adoption is based on existing literature and includes the components of Institution-based trust and its antecedents. Through empirical testing, we confirmed that Institution-based trust positively affects IoT adoption at the individual level. Additionally, we found that User confirmation/disconfirmation and familiarity …


Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco Jan 2024

Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco

Journal of International Technology and Information Management

Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …


Navigating The Ethical And Legal Terrains Of Ai Tool Deployment: A Comparative Legal Analysis, Roland Akindele, Stella Jesuloluwa Adewuyi Oct 2023

Navigating The Ethical And Legal Terrains Of Ai Tool Deployment: A Comparative Legal Analysis, Roland Akindele, Stella Jesuloluwa Adewuyi

Communications of the IIMA

The pervasive influence of technology has revolutionised numerous sectors across the globe, underscoring the need for a comprehensive evaluation of the tools that technology has engendered. Artificial Intelligence (AI), as a prominent technological tool, has exceeded expectations and proven immensely beneficial to humanity. Consequently, it is imperative to scrutinise the ethical and regulatory frameworks governing its application. This paper employs a doctrinal methodology to analyse the regulatory landscape and ethical guidelines surrounding AI technology in Nigeria and some selected jurisdictions. The findings highlight the necessity of establishing a robust governance system to govern the utilisation of this transformative technology. In …


The Influence Of Hybrid Working In The Context Of Agile Software Development Within The Dutch Financial Sector, Joris Zomerdijk, Benny De Waal Oct 2023

The Influence Of Hybrid Working In The Context Of Agile Software Development Within The Dutch Financial Sector, Joris Zomerdijk, Benny De Waal

Communications of the IIMA

The COVID-19 pandemic has accelerated remote working and working at the office. This hybrid working is an indispensable part of today's life even within Agile Software Development (ASD) teams. Before COVID-19 ASD teams were working closely together in an Agile way at the office. The Agile Manifesto describes 12 principles to make agile working successful. These principles are about working closely together, face-to-face contact and continuously responding to changes. To what extent does hybrid working influence these agile principles that have been indispensable in today's software development since its creation in 2001? Based on a quantitative study within 22 Dutch …


A Framework For Building Cognitive Knowledge Management Systems, Samir Jarjoui, Renita Murimi Oct 2023

A Framework For Building Cognitive Knowledge Management Systems, Samir Jarjoui, Renita Murimi

Communications of the IIMA

Knowledge Management Systems (KMSs) are a critical component of economic development and growth. The accumulation and effective utilization of knowledge capabilities allow firms to create value and improve competitiveness. However, recent technological advances in KMSs have outpaced research in this area, which continues to be siloed and characterized by a lack of cohesive frameworks and a limited focus on cognitive learning. This paper provides a conceptual framework for the development of cognitive KMSs. The proposed framework comprises of strategy, people, processes, learning, and technology that are designed to improve knowledge management and organizational memory.


Enterprise Architecture In Healthcare Networks: A Systematic Literature Review, Arjen Maris, Stijn Hoppenbrouwers, Jos Van Hillegersberg Oct 2023

Enterprise Architecture In Healthcare Networks: A Systematic Literature Review, Arjen Maris, Stijn Hoppenbrouwers, Jos Van Hillegersberg

Communications of the IIMA

Healthcare organizations collaborate, share knowledge, and need to be accountable to each other. Therefore, healthcare organizations manage a dynamic information system landscape. Enterprise Architecture (EA) is a management tool for aligning these landscapes to the primary information needs that healthcare organizations have. EA is of value in some environments, but it seems to be not well suited to the dynamics of healthcare. Despite the publication of several systematic literature reviews on EA in healthcare, a systematic literature study comparing EA applicability at various levels of cooperation (intra, inter, and network collaboration) is lacking. Therefore, we posed the following research question: …


Electronic Clinical Quality Measures Of Health Information Technology And Hospital Performance: Evidence Of U.S. Hospitals, C. Christopher Lee, Hyoun Sook Lim, Decorti Rodgers-Tonge, Lisa Frank Oct 2023

Electronic Clinical Quality Measures Of Health Information Technology And Hospital Performance: Evidence Of U.S. Hospitals, C. Christopher Lee, Hyoun Sook Lim, Decorti Rodgers-Tonge, Lisa Frank

Communications of the IIMA

Electronic clinical quality measures (eCQMs) are an integral part of health information technology (HIT). This study explores the effect of eCQM implementation on hospital performance. The study proposes hospital profitability, efficiency, and quality to measure hospital performance. Based on the literature, this research hypothesizes that implementing eCQMs would positively impact hospital profitability, efficiency, and quality. The sample data are drawn from the 2017 American Hospital Association (AHA) U.S. Hospital Survey datasets (N = 6282), the 2017 AHA U.S. Hospital I.T. Survey dataset (N = 3451), and the 2017 Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) datasets (N = …


Towards A Domain – Specific Comparative Analysis Of Data Mining Tools, May Oo, Daniel Lozovikas, Ramesh Subramanian Oct 2023

Towards A Domain – Specific Comparative Analysis Of Data Mining Tools, May Oo, Daniel Lozovikas, Ramesh Subramanian

Communications of the IIMA

Advancement in technology has brought in widespread adoption and utilization of data mining tools. Successful implementation of data mining requires a careful assessment of the various data mining tools. Although several works have compared data mining tools based on usability, opensource, integrated data mining tools for statistical analysis, big/small scale, and data visualization, none of them has suggested the tools for various industry-sectors. This paper attempts to provide a comparative study of various data mining tools based on popularity and usage among various industry-sectors such as business, education, and healthcare. The factors used in the comparison are performance and scalability, …


Examining The Relevance Of Indian Logical Traditions And Present-Day Ai Developments, Ramesh Subramanian Oct 2023

Examining The Relevance Of Indian Logical Traditions And Present-Day Ai Developments, Ramesh Subramanian

Communications of the IIMA

This paper is an essay on the differences between “formal” Western logic and Indian logical traditions and how the latter impacts present-day AI developments. Upon the colonization of India, Western philosophers often dismissed Indian logical constructs as being underdeveloped or clumsy. Others, however, saw such denigration as emanating from Western racial prejudice rather than objectivity. This debate has persisted. I discuss the salient aspects of this debate, and then focus on the inductive aspects of Indian logic. This is especially relevant to the present, when there is an explosion of artificial intelligence based applications. I discuss the salient features of …


Forecasting Gasoline Price With Time Series Models, Xin James He Oct 2023

Forecasting Gasoline Price With Time Series Models, Xin James He

Communications of the IIMA

This research forecasts the gasoline price in U.S. and analyzes its managerial implications by means of both univariate and multivariate time series forecasting models. Gasoline price forecast is among the most difficulty time series variables during its importance to the economy and extremely volatile nature. The average regular gasoline price in U.S. reached $5.06 per gallon in the month of June 2022, as opposed to $3.41 at the beginning of 2022, a 48% increase. While gasoline prices had been rising over the first half of 2022 due to supply chain disruptions as a result of global Covid 19 lockdowns and …


Measuring Circularity: The Gordian Knot Of The 21st Century, Arjen Wierikx, Pascal Ravesteijn, Néomie Raassens, Alex Alblas Oct 2023

Measuring Circularity: The Gordian Knot Of The 21st Century, Arjen Wierikx, Pascal Ravesteijn, Néomie Raassens, Alex Alblas

Communications of the IIMA

Organizations are currently facing substantial challenges regarding becoming circular by 2050 – also referred to as Circular Economy (CE). Subsequently, increasing complexity on all organizational levels creates uncertainty about respective organizational and technological capabilities and adequate strategies to develop these capabilities. Organizations are struggling in picking up the CE ambitions and answering the what’s in it for me question. Scholars are developing models and frameworks to enable organizations to measure CE performance. Over 125 assessment methods are available for micro level assessment – measuring up to 365 different metrics. Moreover, extant literature is available presenting barriers and opportunities for CE …


How Does Bpm Maturity Affect Process Performance? Feb 2023

How Does Bpm Maturity Affect Process Performance?

Communications of the IIMA

Organizations are increasingly confronted with the consequences of globalization, digitalization and disruptive (technological) developments. The constantly changing and dynamic social, economic, and political environment as well as the public opinion require public organizations to deliver effective and efficient services. These trends also apply to Dutch housing associations who are working together with suppliers in the process of property maintenance to increase quality and to reduce costs. Business Process Management (BPM) has the prospect of enhancing the performance of maintenance processes. Previous studies have confirmed a positive relationship between BPM-maturity and Process performance. However, in different contexts this relation is sometimes …


Cyber Threat Intelligence Discovery Using Machine Learning From The Dark Web Feb 2023

Cyber Threat Intelligence Discovery Using Machine Learning From The Dark Web

Communications of the IIMA

Cyber threat intelligence (CTI) is an actionable information or insight an organization uses to understand potential vulnerabilities it does have and threats it is facing. One important CTI for proactive cyber defense is exploit type with possible values system, web, network, website or Mobile. This study compares the performance of machine learning algorithms in predicating exploit types using form posts in the dark web, which is a semi- structured dataset collected from dark web. The study uses the CRISP data science approach. The results of the study show that machine learning algorithms which are function-based including support vector machine and …


Short-Term Prediction Of Icu Admission For Covid-19 Inpatients, Yoon Sang Lee, Riyaz T. Sikora Jan 2023

Short-Term Prediction Of Icu Admission For Covid-19 Inpatients, Yoon Sang Lee, Riyaz T. Sikora

Journal of International Technology and Information Management

Since the COVID-19 outbreak, many hospitals suffered from a surge of some high-risk inpatients needing to be admitted to the ICU. In this study, we propose a method

predicting the likelihood of COVID-19 inpatients’ admission to the ICU within a time frame of 12 hours. Four steps, the Bayesian Ridge Regression-based missing value imputation, the synthesis of training samples by the combination of two rows (the first and another row) of each patient, customized oversampling, and XGBoost classifier, are used for the proposed method. In the experiment, the AUC-ROC and F-score of our method is compared with those of other …


The Applications Of Artificial Intelligence In Managing Project Processes And Targets: A Systematic Analysis, Cherie Noteboom, Martinson Ofori, Zixing Shen Jan 2023

The Applications Of Artificial Intelligence In Managing Project Processes And Targets: A Systematic Analysis, Cherie Noteboom, Martinson Ofori, Zixing Shen

Journal of International Technology and Information Management

Artificial intelligence (AI) has emerged as the defining technology of the 21st century and has far-reaching impacts on project management (PM). This study assesses the applications of AI in managing project processes and targets through a systematic analysis of publications from 2017 to 2021. The analysis has revealed interesting insights, trends, gaps, and issues. This study informs the researchers and practitioners of the status of AI applications in the management of project processes and targets. It helps stimulate research efforts that can lead to more advances in applying AI to augment PM practices.


Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi Jan 2023

Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi

Journal of International Technology and Information Management

The Covid-19 pandemic amplified the volume and importance of mobile payments using digital wallets and placed a basis for their continued adoption. The objective of the study is to formulate and test a comprehensive model by integration of the technology acceptance model (TAM) and expectation confirmation model (ECM) with the addition of three constructs, namely perceived trust, perceived risk, and subjective norm, to identify the determinants of continuance intention to use mobile wallets. Questionnaire-based survey method was used to gather the data from 550 users having experience using mobile wallets for more than six months. The data were analyzed using …


Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson Jan 2023

Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson

Journal of International Technology and Information Management

This study evaluates the relationship between pandemic cases and vaccination usage, ICU bed utilization, hospitalizations, and deaths in the New York City metropolitan area. The study includes variables for the lockdown period and confirmed infections. The evaluation addresses three periods: (1) before vaccinations, (2) after vaccinations, and (3) the lockdown period. In addition, the number of vaccines per day for the manufacturers (Pfizer, Moderna, and Johnson & Johnson) are included in the study. Comparisons with New Jersey and Connecticut are used to validate that New York statistics are consistent with other states. The results provide a general model of the …


Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari Jan 2023

Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari

Journal of International Technology and Information Management

The study assessed factors that influence the acceptance of interoperable electronic Health Records (EHRs) Systems in Tanzania Public Hospitals. The study applied a hybrid model that combined the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE). Snowball sampling technique was applied and a total of 340 questionnaires were distributed to selected clinics, polyclinics and hospitals, of which 261 (77%) received questionnaires were considered to be valid and reliable for subsequent data analysis. IBM SPSS software version 27.0 was employed for data analysis. Findings indicated that relative advantage, compatibility, management support, organizational competency, training and education, perceived ease of use, perceived usefulness, …


Health Information Exchange Adoption And Patient Satisfaction: The Mediating Role Of Organizational Efficiency, Hsun-Ming Lee, Peiqin Zhang, Jaymeen Shah Jan 2023

Health Information Exchange Adoption And Patient Satisfaction: The Mediating Role Of Organizational Efficiency, Hsun-Ming Lee, Peiqin Zhang, Jaymeen Shah

Journal of International Technology and Information Management

Patient satisfaction is perceived as a significant benefit of hospitals’ investments in health information exchange (HIE). Successful implementation of HIE systems lead to increased organizational efficiency in hospitals and more likely to enable doctors and other staff members to better meet patient needs and expectations. This research draws upon system success theory to examine how HIE adoption affects patient satisfaction. In addition, this research investigates whether the relationship between HIE adoption and patient satisfaction is mediated by organizational efficiency. This is the first research study that draws upon system success theory to understand how HIE adoption affects patient satisfaction.

For …


Blockchain In The Food Industry: Integrating Machine Learning In A Systematic Literature Review, Juan M. Gómez, Omar H. Fares, Myuri Mohan, Seung Hwan Lee Jan 2023

Blockchain In The Food Industry: Integrating Machine Learning In A Systematic Literature Review, Juan M. Gómez, Omar H. Fares, Myuri Mohan, Seung Hwan Lee

Journal of International Technology and Information Management

This study provides a systematic literature review of blockchain technology in the food industry with a supply chain lens. We identify primary and sub-themes, discuss implications and applications in terms of delivering value and propose literature-informed future research directions. This review uncovered three primary themes: a) Value Creation; b) Supply Chain Digitization; and c) Transformation. It demonstrates that digitalizing food networks with blockchain technology may benefit from increased stakeholder involvement and data visibility to gain competitive advantage. Beyond the theoretical contributions, this research provides a methodological contribution by demonstrating the uses of machine learning techniques to perform systematic literature reviews.


Learning Outcomes And Learner Satisfaction: The Mediating Roles Of Self-Regulated Learning And Dialogues, Sean Eom, Nicholas Jeremy Ashill Jan 2023

Learning Outcomes And Learner Satisfaction: The Mediating Roles Of Self-Regulated Learning And Dialogues, Sean Eom, Nicholas Jeremy Ashill

Journal of International Technology and Information Management

The interdependent learning process is regarded as a crucial part of e-learning success, but it has been largely ignored in e-learning empirical research. Grounded in constructivist and social constructivist theory, we present and test an e-learning success model consisting of eight e-learning critical success factors (CSF) derived from constructivist and social constructivist models. Three hundred seventy-two on-line students from a Midwestern university in the United States participated in the survey. The data collected from the survey was used to examine the partial least squares structural equation model. The results highlight the importance of self-regulated learning and dialogical processes to explain …


Digital Collectibles: Exploring Non-Fungible Tokens (Nfts) Through Twitter Messages, Peter Haried, James Murray Jan 2023

Digital Collectibles: Exploring Non-Fungible Tokens (Nfts) Through Twitter Messages, Peter Haried, James Murray

Journal of International Technology and Information Management

The growing popularity of non-fungible tokens (NFTs) has created a new digital collectibles asset class and market. NFTs are unique digital tokens built on blockchain technology that can represent anything from art, property rights, certificates of authentication to sports collectibles. The use of blockchain provides the framework for digital ownership and brings the notion of scarcity to the digital NFT asset class. With the emerging NFT market and growing consumer base little work has investigated the factors behind NFT interest and participation. Using a dataset of 26,444 tweets on NBA Top Shot, one of the largest and most popular NFT …


The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky Jan 2023

The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky

Journal of International Technology and Information Management

This paper focuses primarily on the need to monitor the risks arising from the dual-use of Artificial Intelligence (AI). Dual-use AI technology capability makes it applicable for defense systems and consequently may pose significant security risks, both intentional and unintentional, with the national and international scope of effects. While domestic use of AI remains the prerogative of individual countries, the unregulated and nonmonitored use of AI with international implications presents a specific concern. An international organization tasked with monitoring potential threats of AI activities could help defuse AI-associated risks and promote global cooperation in developing and deploying AI technology. The …


Exploring Consumer Mobile Payment Adoption: A Multi-Country Study, Yu-Chun Pan, Aimee Jacobs, Chekfoung Tan, Jasmine Tehraini Jun 2022

Exploring Consumer Mobile Payment Adoption: A Multi-Country Study, Yu-Chun Pan, Aimee Jacobs, Chekfoung Tan, Jasmine Tehraini

Communications of the IIMA

The increasing popularity of mobile technologies is reshaping human activities including financial transactions. This research focuses on the use and acceptance of NFC-enabled proximity mobile payment (m-payment). This research builds on previous research highlighting the various factors influencing the use and acceptance of m-payment through the Technology Acceptance Model (TAM) and Diffusion of Innovation of (DoI). The results indicate a statistically significant relationship between compatibility, personal innovativeness, and behavioural intention to use m-payment. The findings of this study confirm the influence of external factors, i.e., compatibility and personal innovativeness, determines the end-users’ perceived usefulness and perceived ease of use of …


Business And/Or Ethics? A Framework For Resolving Multicriteria Decision Dilemmas, E. Susanna Cahn May 2022

Business And/Or Ethics? A Framework For Resolving Multicriteria Decision Dilemmas, E. Susanna Cahn

Communications of the IIMA

Corporate leadership is often in the unenviable position of balancing ethical choices and profit. Business decisions consider alternatives and make choices to further strategic business goals. Measures of business success are likely to be financial, including profit, revenue, sales, market share, cost of production, quality of products, innovative product development. Ethical decisions are choices among right and wrong outcomes or processes. Assessment of ethical choices may or may not be easily quantified, including consideration of positive and negative consequences, moral principles, and fair process. Inevitably, then, the inherent nature of business-ethics decisions will involve multiple decision criteria, including both business …


Examination Of The Implication Of Information Processing On The Library Users Learning Comprehension/Satisfaction., Obia Gopeh Inyang, Juliana Agwunobi Apr 2022

Examination Of The Implication Of Information Processing On The Library Users Learning Comprehension/Satisfaction., Obia Gopeh Inyang, Juliana Agwunobi

Communications of the IIMA

The paper looked at Information Processing Theory's implications for the Library users’ learning satisfaction. The study discussed the nature of information and asserted that the dissemination of information empowers learning since the world is increasingly becoming information-based. It looked at information processing as the standard for understanding and satisfactory learning against memorization, leading to poor academic performance as it does not allow what the learner has learned to be part of him. The study also discussed that the instructor, facilitator, teacher, lecturer, and users have a role to play in processing information that improves learning. What remains essential is the …


Evaluation Approach For An Effective Blockchain Implementation In An Accounting Environment, Angel R. Otero, Ryan P. Fink Feb 2022

Evaluation Approach For An Effective Blockchain Implementation In An Accounting Environment, Angel R. Otero, Ryan P. Fink

Communications of the IIMA

Blockchain has the potential to revolutionize accounting transactions in the same way the Internet revolutionized the collection and dissemination of information. Nonetheless, like the Internet, blockchain technology is a double-edged sword offering tremendous benefits but also drawbacks. The literature points to inadequacies in blockchain implementations, particularly when evaluating and selecting controls to help ensure an effective blockchain implementation in organizations. This research develops an approach that not only addresses the inadequacies identified in the literature, but also prompts organizations to a more precise evaluation and selection of controls to achieve effective blockchain implementation. The approach uses Desirability Functions to quantify …