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International Textile and Apparel Association (ITAA) Annual Conference Proceedings

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Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study Of The Key Determinants, Jenisha Gerard, Alison Dephillips, Mohan Li, Jing Sun, Ting Chi Jan 2018

Why U.S. Consumers Buy Sustainable Cotton Made Collegiate Apparel? A Study Of The Key Determinants, Jenisha Gerard, Alison Dephillips, Mohan Li, Jing Sun, Ting Chi

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

sustainable cotton, collegiate apparel, U.S. consumers


Developing A Scale To Measure Problems In Finding A Good Fit, Eonyou Shin, Te-Lin Chung, Mary Lynn Damhorst, Daniel W. Russell Jan 2018

Developing A Scale To Measure Problems In Finding A Good Fit, Eonyou Shin, Te-Lin Chung, Mary Lynn Damhorst, Daniel W. Russell

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to develop a scale for measuring perceived PFGF. This research conceptualized problems of finding a good fit (PFGF) as a consumer's generalized perception of fit problems based on prior experience with physical, aesthetic, and functional aspects of clothing. Scale development took place through item generation, preliminary tests of reliability and validity, and final scale validation. This study contributes to the literature of consumer fit perceptions by developing a scale to assess perceived PFGF that may be a key factor influencing multiple apparel shopping behaviors, such as returning unsatisfactory products and online shopping conversion ...


The Effects Of Country-Of-Origin And Attitude Functions On Luxury Brand Purchase, Katherine Williams, Eunjoo Cho, Kathleen R. Smith Jan 2018

The Effects Of Country-Of-Origin And Attitude Functions On Luxury Brand Purchase, Katherine Williams, Eunjoo Cho, Kathleen R. Smith

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to examine the effects of country-of-origin on young consumers’ attitude and luxury brand purchase intentions. This study extends the “Functional Theories of Attitudes” by adding materialistic function to social-adjustive, value-expressive, hedonic, and utilitarian functions. A total of 418 online survey responses were used to test the proposed model. Results identified the utilitarian function was not reliable, but materialistic function was a reliable construct. Results found that attitude is a multidimensional construct consisting of social-adjustive, value-expressive, materialistic, and hedonic functions. Country-of-origin positively influenced attitude toward luxury brand, which positively influenced luxury brand purchase intentions. Further ...


Carrot Or Stick? Examination Of The Role Of Buyers’ Coercive And Reward Power On Suppliers Job Satisfaction And Turnover Intention, Md. Rafiqul Islam Rana, Jung Ha-Brookshire Jan 2018

Carrot Or Stick? Examination Of The Role Of Buyers’ Coercive And Reward Power On Suppliers Job Satisfaction And Turnover Intention, Md. Rafiqul Islam Rana, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The relationship between a buyer and a supplier in a global sourcing setting can be discussed in terms of influence and control. Buyers make demands of suppliers and suppliers comply. The power influence of foreign buyers on the suppliers’ job satisfaction and turnover intention has been examined quantitatively for the first time in this study. Buyers use different types of reward power, such as future order promise or best supplier award nomination, or coercive power, such as order cancellation, chargebacks, or air shipments at factory’s cost, to make suppliers follow their wish. In this study, buyers’ reward power seemed ...


Technical And Scale Efficiency Of Chinese Apparel Firms, Baolu Wang, Theodoros Skevas Jan 2018

Technical And Scale Efficiency Of Chinese Apparel Firms, Baolu Wang, Theodoros Skevas

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This paper aimed at assessing the recent technical efficiency and scale efficiency of Chinese T&A firms. The findings showed that the T&A firms in sample had fairly high technical efficiency, meanwhile they have a remarkably high scale efficiency. This is contrary with Ye and Zhou’s (2013) research, though, still suggested that Chinese T&A firms would set increasing TE as the priority and pay more attention to the utilization of resources, or technology updates, rather than increasing production scale. Moreover, the difference on TE between firm categories warned that Men’s wear and Sportswear firms may need ...


The Preference For The Aesthetic Middle: A Perceived Risks Based Explanation, Alina Braun, Veena Chattaraman Jan 2018

The Preference For The Aesthetic Middle: A Perceived Risks Based Explanation, Alina Braun, Veena Chattaraman

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.


The Rise Of Athleisure And Its Impact On Lululemon, Shelby Smith, Mollye Ownby, Youn-Kyung Kim Jan 2018

The Rise Of Athleisure And Its Impact On Lululemon, Shelby Smith, Mollye Ownby, Youn-Kyung Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Over the last several years, there has been a rise in athleisure, defined as “a fusion of performance clothing and leisurewear” (Hahnel, 2017, p. 1). This trend reflects increasing popularity of casual, comfortable clothing designed to be suitable for both exercise and everyday wear. lululemon, a Canadian athletic apparel retailer, is one of the first retailers to offer these athleisure products that are not only high quality but also stylish. As the trend of athleisure has grown, so has Lululemon’s competition. More and more retailers are emerging with similar designs and products that are half the cost of lululemon ...


A Sizing System For Big & Tall: Comparison Between Proportional Sizing System And Linear Regression Model Approach, Su-Jeong Hwang Shin, Hyo Jung (Julie) Chang, Cynthia L. Istook Jan 2018

A Sizing System For Big & Tall: Comparison Between Proportional Sizing System And Linear Regression Model Approach, Su-Jeong Hwang Shin, Hyo Jung (Julie) Chang, Cynthia L. Istook

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study aimed to identify applicable sizing systems for big and tall men by examining current menswear sizing systems. A cluster analysis, a linear regression, and t-test with fit comparison plots were employed to test two dominant approaches of sizing systems: 1) a size chart based on proportions of a sampling distribution of means in normal distribution, which is the most common approach of sizing in the apparel industry; and 2) a size chart developed with a liner regression model. Body dimensions from a total of 301 big and tall men height over 71.5 inches and weight over 215 ...


The New Face Of Retailing: The Impact Of The Small, Inventory-Free Store Experience On Brand Equity And Ordering Behavior, Kelcie Slaton, Danielle Testa, Sonia Bakhshian, Shantell Reid, Ann Marie Fiore Jan 2018

The New Face Of Retailing: The Impact Of The Small, Inventory-Free Store Experience On Brand Equity And Ordering Behavior, Kelcie Slaton, Danielle Testa, Sonia Bakhshian, Shantell Reid, Ann Marie Fiore

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In an era of change in the retail industry, Nordstrom has opened a new, small, inventory-free retail store that has the potential to transform the face of retailing by offering a new lifestyle experience-oriented format.Nordstrom Local presents a new retail format that revolutionizes retailing by providing a consumer-centric offering that does not concentrate on product sales revenue of the location, but instead prioritizes factors impacting consumer-based brand equityelements (e.g., brand love, respect, loyalty) for Nordstrom.The authors proposed a new conceptual model with relationships between consumer experience, consumer-based brand equity elements (brand personality, satisfaction, love, respect, loyalty), and ...


I Promise This Is My Favorite Brand! A Digital Ethnography Of The Person-As-Brand As Expressed In Sponsored, Affiliate, And Non-Sponsored Beauty Videos On Youtube, Hannah Upole, Katie Baker-Jones Jan 2018

I Promise This Is My Favorite Brand! A Digital Ethnography Of The Person-As-Brand As Expressed In Sponsored, Affiliate, And Non-Sponsored Beauty Videos On Youtube, Hannah Upole, Katie Baker-Jones

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This digital ethnographic study explored branding principles as portrayed in sponsored, affiliate, and non-sponsored video content created by three YouTube beauty influencers. Utilizing Aaker's (1996) model of brand identity, suggestions for how digital influencers can effectively expand their presence through monetization activities with brands, as well as keep their standing in a digital community, are explored.


How Does Price And Familiarity Of A Smartwatch Brand Affect Consumers’ Perception Of Quality, Risk, Value For Money, Brand Image And Purchase Intention? A Value-Based View, Bharath Ramkumar, Yuli Liang Jan 2018

How Does Price And Familiarity Of A Smartwatch Brand Affect Consumers’ Perception Of Quality, Risk, Value For Money, Brand Image And Purchase Intention? A Value-Based View, Bharath Ramkumar, Yuli Liang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In a world where infusion of technology into everyday life is no more a fantasy, but a reality, smartwatches are becoming a ubiquitous part of consumers’ attire serving different functions for different aspects of life from work to workout. Since smartwatches have been identified by prior research as being both a technology and fashion related product, research in this arena of consumption has garnered increasing attention. This study tests the impact of price (low, medium and high) and familiarity of brand (well-known and unknown) on consumer perception of risk, quality, value for money, brand image and purchase intention of these ...


Telepresence And Aesthetic Experiences On Online Stores: A Brand-Website Image Congruence Perspective, Wi-Suk Kwon, Hyejeong Kim Jan 2018

Telepresence And Aesthetic Experiences On Online Stores: A Brand-Website Image Congruence Perspective, Wi-Suk Kwon, Hyejeong Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Multichannel integration has often been studied from operational perspectives, with much less attention paid on the symbolic image aspect of channel integration. Based on the integration of schema and congruity theory, this study demonstrates the importance of seamless channel integration from a symbolic image congruence perspective, using data from an online survey with 458 female consumers. Specifically, findings of this study suggest that a high image fit of a brand's website to its original brand image may increase the consumer's acceptance of the website's aesthetic appeal and help them feel telepresence (i.e., feel as if they ...


Differing Expectations For Corporate Moral Responsibility: A Product Category Analysis, Sojin Jung, Stacy Hyun Nam Lee, Jung Ha-Brookshire Jan 2018

Differing Expectations For Corporate Moral Responsibility: A Product Category Analysis, Sojin Jung, Stacy Hyun Nam Lee, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The moral responsibility theory of corporate sustainability (MRCS) argues that according to the concept of corporate personhood, a corporation has moral responsibilities toward society and the environment, and can determine its level of commitment to meet those responsibilities (Ha-Brookshire, 2015). Using the MRCS theory, Jung and Ha-Brookshire (2017) attempted to empirically demonstrate U.S. consumers’ perceptions on a variety of corporate moral responsibility activities performed by consumer product companies, to determine whether each activity is a perfect or imperfect duty. Therefore, this exploratory study raised the following research question: What are the differences in consumers’ expectations toward corporate moral responsibility ...


Re-Interpretation Of An Athleisure Young Casual Wear Line Through An Industry-Academia Cooperation Project, Sooah Choi Jan 2018

Re-Interpretation Of An Athleisure Young Casual Wear Line Through An Industry-Academia Cooperation Project, Sooah Choi

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Given the demands of practical education, today’s design education programs focus more on various industry–academia cooperation projects. Especially in the fashion design industry, professionals need to be aware of the current trends while students must be more eligible and closer to an entry-level designer who is able to perform immediately upon graduation. This case study is an industry–academia cooperation project which that served as one of the graduate fashion stages in a university in South Korea in 2016. It is a re-interpretation of an athleisure young casual wear line “Tate Like” from the Tate brand.

From this ...


Acceptance Of Vr Shopping: Examining The Role Of Technological Characteristics And Consumer Fashion Involvement, Hee Jin Hur, Ju Yeun Jang, Ho Jung Choo Jan 2018

Acceptance Of Vr Shopping: Examining The Role Of Technological Characteristics And Consumer Fashion Involvement, Hee Jin Hur, Ju Yeun Jang, Ho Jung Choo

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The present study examined the effect of vividness and interactivity, the two technological characteristics of VR, and fashion involvement, a consumer characteristic, on consumer’s intent to use VR stores under the framework of the Technology Acceptance Model (TAM). The subjects of the present study were asked to experience a commercially available fashion-brand VR store through a computer monitor and their responses were measured. The results revealed the effects of the technological characteristics of the VR store on consumer beliefs. The higher the perceived vividness of the VR store, the greater the perception that it is easy to use and ...


The Rise Of Fashion Informatics: Data-Mining-Based Social Network Analysis In Fashion, Li Zhao, Chao Min Jan 2018

The Rise Of Fashion Informatics: Data-Mining-Based Social Network Analysis In Fashion, Li Zhao, Chao Min

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the advent of modern cognitive computing technologies, fashion informatics research contributes to the academic and professional discussion about how a large-scale dataset is able to reshape the fashion industry. Data-mining-based social network analysis is a promising area to investigate relations and information flow among fashion units. By adopting this pragmatic approach, this study provides dynamic network visualizations of the case of Paris Fashion Week. Three-time periods were researched to monitor the formulation and mobilization of social media users' discussions of the event. Initial textual data on social media were crawled, converted, calculated and visualized by Python and Gephi. The ...


Millennial Transpersons' Gender-Conforming And Non-Binary Appearance Modes, Andrew Reilly, Jenifer Mcguire Jan 2018

Millennial Transpersons' Gender-Conforming And Non-Binary Appearance Modes, Andrew Reilly, Jenifer Mcguire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Using Grounded Theory, this research examines contemporary attitudes towards gender conforming and non-conforming appearance modes. Findings indicate three themes: philosophy of clothing, using clothes to create cisgender appearances, and using clothes to create binary appearances. The latter two categories references issues of passing and safety.


Can Fear Stop Animal Cruelty In Fashion Industry? The Effect Of Negative Arousal In A Nonprofit Organization’S Social Media Campaigns, Heejin Lim, Moonhee Cho, Sergio Bedford Jan 2018

Can Fear Stop Animal Cruelty In Fashion Industry? The Effect Of Negative Arousal In A Nonprofit Organization’S Social Media Campaigns, Heejin Lim, Moonhee Cho, Sergio Bedford

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study focuses on the issue of animal cruelty which is a relatively under-investigated topic in the fashion industry and aims to investigate how different levels of animal cruelty depicted in nonprofit organizations’ ethical consumption campaigns translate into viewers’ negative emotions and lead to supportive behavior and ethical consumption intention.


The Effect Of Online Visual Merchandising Cues On Consumers’ Flow Experience, Satisfaction, And Approach/Avoidance Behavior., Ahmad Saquib Sina, Juanjuan Wu Jan 2018

The Effect Of Online Visual Merchandising Cues On Consumers’ Flow Experience, Satisfaction, And Approach/Avoidance Behavior., Ahmad Saquib Sina, Juanjuan Wu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumer flow experience in the online environment plays an important role in influencing various marketing outcomes such as exploratory behavior, purchase intention, addictive behavior, positive subjective experience, and perceived usefulness (Hoffman & Novak, 2009). Understanding what specific factors of the online environment that have an impact on consumer flow experience is very important. Results showed that interactivity of product presentation (β=0.235, t=2.364, ppp


A Fashion Buyer’S Role In The 21st Century: A Data-Mining-Based Content Analysis Approach, Md. Rafiqul Islam Rana, Li Zhao Jan 2018

A Fashion Buyer’S Role In The 21st Century: A Data-Mining-Based Content Analysis Approach, Md. Rafiqul Islam Rana, Li Zhao

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Fashion buyers play an integral role in the development and commercial success of a fashion brand or company. With the growing need of 21st century skills and sustainability, incorporating this knowledge and implementing it in all aspects of fashion buying is a neglected area of academic research. Therefore, this paper analyzed the current fashion buying roles that are presently required in the industry and compare them with the 21st century skill sets that are required for achieving sustainability within the fashion buying workplace. Data-mining-based content analysis was conducted in this research. Result show that the most prominent skillset that ...


Launderability Of Stitched Surface-Mount E-Textiles, Md. Tahmidul Islam Molla, Crystal Compton, Lucy E. Dunne Jan 2018

Launderability Of Stitched Surface-Mount E-Textiles, Md. Tahmidul Islam Molla, Crystal Compton, Lucy E. Dunne

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

E-textiles that contain distributed electronic components have advantages for wearable technology in that functionality, particularly for interactive applications that require sensing and actuating, can be spread over a much larger area. Integrating this kind of functionality into a textile architecture also offers advantages for power and networking as well as hand-feel and wearability. However, particularly for garment-based applications, textile-embedded circuitry often must be machine-washable to conform to user expectations for care and maintenance.

In this study, we evaluate the robustness to home laundering of a previously-developed technique for assembling e-textile circuits. We performed a durability test based on machine washing ...


The Impact Of Brand-Endorser Image Congruence On Chinese Consumers’ Attitudes And Behavioral Intentions Toward Luxury Fashion Brands, Jiayu Qian, Jee-Sun Park Jan 2018

The Impact Of Brand-Endorser Image Congruence On Chinese Consumers’ Attitudes And Behavioral Intentions Toward Luxury Fashion Brands, Jiayu Qian, Jee-Sun Park

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

While an influencer marketing is one of the popular social marketing activities in China, luxury brands’ collaborations with digital influencers sometimes lead to criticism due to a lack of image fit between influencers and brands. In order to have an enhanced understanding of how image fit leads to consumer responses toward marketing activities and brands, the current study examines whether the perceived fit between a luxury brand and a digital influencer influences consumers’ satisfaction with the collaboration, their brand attitudes, their likelihood to recommend the collaboration and purchase intention. A web-based survey was administered to Chinese consumers. The findings of ...


Fashion Sustainability In A Sharing Economy: A Text Mining Approach, Li Zhao, Bin Shen, Peng Sun Jan 2018

Fashion Sustainability In A Sharing Economy: A Text Mining Approach, Li Zhao, Bin Shen, Peng Sun

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In recent years, the growth of the "sharing economy" has arguably been enabled by advanced technology and supply-side flexibility. Researchers have pointed out that a sharing economy is a blueprint of a future business idea that explains how to link economic, environmental and social issues . By taking advantage of user-generated data, this study crawled customer reviews from a fashion rental service company. The findings helped understand consumers' participation and responses to the new model of fashion. The findings also suggest that consumers are increasingly open to renting what they want through a service, rather than owning something outright. They love ...


Reading Cognitively Consistent Product Reviews Increases My Attention To Apparel Products: An Event-Related Potentials (Erps) Study, Keunyoung Oh Jan 2018

Reading Cognitively Consistent Product Reviews Increases My Attention To Apparel Products: An Event-Related Potentials (Erps) Study, Keunyoung Oh

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In the recent interactive marketing environments, a growing number of consumers publish product reviews on the online shopping sites. The purpose of this research is to examine the effects of product reviews on the cognitive perception of apparel products using a neural response measure, event-related potentials, in the framework of consistency theories. In this study, changes in the neural responses to two types of apparel products (most desirable styles versus least desirable styles) are measured using event-related potentials (the LPP emotional effect) when two types of product reviews (consistent versus inconsistent product reviews) are presented. It is hypothesized that more ...


Development Of A Posture Detector Using A Flex Sensor, Sibei Xia, Meghna Hada, Jiliang Yan, H. Troy Nagle Jan 2018

Development Of A Posture Detector Using A Flex Sensor, Sibei Xia, Meghna Hada, Jiliang Yan, H. Troy Nagle

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In this digital age, many people spend hours every day looking at their cell phones and computers. Overuse of these devices can result in users' posture deterioration. Poor postures not only detract from a person's appearance but can also lead to chronic back discomfort and inflammation. Even though everyone knows the detrimental effects of poor postures, it is difficult for them to correct their bad habits. This is because poor postures are gradually developed, and they are usually related to a person's lifestyle. The purpose of this project was to embed a poor posture detector (a posture coach ...


How Far Can Brands Go To Defend Themselves?: The Extent Of Fashion Brand Negative Publicity Impact On Brand Equity, Hongjoo Woo, Sojin Jung, Byoungho Ellie Jin Jan 2018

How Far Can Brands Go To Defend Themselves?: The Extent Of Fashion Brand Negative Publicity Impact On Brand Equity, Hongjoo Woo, Sojin Jung, Byoungho Ellie Jin

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

How Far Can Brands Go To Defend Themselves?: The Extent of Fashion Brand Negative Publicity Impact on Brand Equity


Issues And Trends In Cross-Border E-Commerce In Korea, Hyun-Jin Seo, Kyu-Hye Lee Jan 2018

Issues And Trends In Cross-Border E-Commerce In Korea, Hyun-Jin Seo, Kyu-Hye Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumers purchase cross-border e-commerce products directly from overseas online shopping malls. An increase in the popularity of cross-border e-commerce means that smart consumption trends revolutionized the consumption process. The scale of cross-border e-commerce in Korea reached a record high in 2017. Existing literature suggests that the sharp increase is due to price, product diversity, efficient shipping, expansion of duty-free range and hedonic motivation. A semantic network analysis revealed three main clusters in relationships between cross-border e-commerce research subjects: consumer, country and process.


Coloring The Community Through Tattooed Identities, Sarah Frankel, Michelle L. Childs, Youn-Kyung Kim Jan 2018

Coloring The Community Through Tattooed Identities, Sarah Frankel, Michelle L. Childs, Youn-Kyung Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

No abstract provided.


Academic Research Use In Strategic Decision-Making: Barriers And Opportunities Within The Apparel Retail Industry, Danielle S. Testa, Elena Karpova Jan 2018

Academic Research Use In Strategic Decision-Making: Barriers And Opportunities Within The Apparel Retail Industry, Danielle S. Testa, Elena Karpova

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study's purpose was to explore: (a) the resources currently utilized by management in the strategic decision-making process within fashion retail companies; and (b) opportunities and barriers for greater use of academic research in the U.S. fashion retail industry. A phenomenological interpretive approach guided the research design to explore retail professionals' strategic decision-making and the role of academic research in the process. Fifteen retail industry executives in the sectors of women's and men's apparel, sportswear, footwear, accessories, and intimates from various companies across the United States were interviewed. Emergent themes formed three topical areas: (a) resource ...


Classification Of Virtual Fitting Room (Vfr) Technology In The Fashion Industry: From The Perspective Of Customer Experience, Hanna Lee, Yingjiao Xu Jan 2018

Classification Of Virtual Fitting Room (Vfr) Technology In The Fashion Industry: From The Perspective Of Customer Experience, Hanna Lee, Yingjiao Xu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

From the perspective of consumer experience rendered by different technological solutions and devices in the VFR technologies, this study aimed to classify the VFR technologies available in the marketplace. The classification was conducted based on technological variations each solution and device has in terms of the realism of the visually translated figures such as accuracy and attractiveness. The following sources were consulted to obtain data for this study including academic journals, trade magazines, company websites, and other internet sources.