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International Textile and Apparel Association (ITAA) Annual Conference Proceedings

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The Rise Of Athleisure And Its Impact On Lululemon, Shelby Smith, Mollye Ownby, Youn-Kyung Kim Jan 2018

The Rise Of Athleisure And Its Impact On Lululemon, Shelby Smith, Mollye Ownby, Youn-Kyung Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Over the last several years, there has been a rise in athleisure, defined as “a fusion of performance clothing and leisurewear” (Hahnel, 2017, p. 1). This trend reflects increasing popularity of casual, comfortable clothing designed to be suitable for both exercise and everyday wear. lululemon, a Canadian athletic apparel retailer, is one of the first retailers to offer these athleisure products that are not only high quality but also stylish. As the trend of athleisure has grown, so has Lululemon’s competition. More and more retailers are emerging with similar designs and products that are half the cost of lululemon ...


Walking Off The Runway To Find One’S Place In The Fashion Market-Developing New Curriculum To Enable Fashion Students To Gain Real-World Experience Outside The Runway, Cathy Starr Jan 2018

Walking Off The Runway To Find One’S Place In The Fashion Market-Developing New Curriculum To Enable Fashion Students To Gain Real-World Experience Outside The Runway, Cathy Starr

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

ITAA Proceedings


Influencer Marketing: Influentials’ Authenticity, Likeability And Authority In Social Media, Ashlyn Moore, Kiseol Yang, Haejung Maria Kim Jan 2018

Influencer Marketing: Influentials’ Authenticity, Likeability And Authority In Social Media, Ashlyn Moore, Kiseol Yang, Haejung Maria Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Influencer marketing is used to allude to a certain experience or feeling, and with numbers of social media and internet users rising all across the world, the potential influence and usefulness of influencer marketing continues to rise (Ranga & Sharma, 2014). While the choice of influences often follows the conventional persuasion theories, trust theories also play an immense role in determining how believable and ‘influential’ the influencer, their message and by extension the company, is. Upon integrating the trust and persuasion theories, this study developed four propositions. A total of 30 observations with power influencers were extracted by using the phenomenographic ...


Modern Product Placement: An Understanding Of Consumers’ Responses To Fashion Brand Advertisements Featuring A Destination, Michelle L. Childs, Eunkyeong (Julie) Jung Jan 2018

Modern Product Placement: An Understanding Of Consumers’ Responses To Fashion Brand Advertisements Featuring A Destination, Michelle L. Childs, Eunkyeong (Julie) Jung

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

No abstract provided.


Inbranding American Alligator Leather With A Fashion Apparel Brand: Examining The Effects Of The Ingredient Attributes, Chuanlan Liu Jan 2018

Inbranding American Alligator Leather With A Fashion Apparel Brand: Examining The Effects Of The Ingredient Attributes, Chuanlan Liu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Ingredient Branding (InBranding) has been used strategically to make material and component offerings visible to final consumers. Such strategy enables component manufacturers to establish and maintain the competitive advantage while creating commercial success in the consumer market. The American alligator leather is unique and steadily increasing in value. However, the domestic market for alligator leather has been limited to a very narrow range of products mainly targeting male consumers. Furthermore, the inventory of slightly flawed alligator skins has accumulated to a degree that has significantly affected the model of sustainable use of wildlife and the ecologically balanced alligator economy. The ...


The Strengths And Weaknesses Of Amazon.Com And Macy’S As Fashion Retailers, Ashley Simmons, Ji Hye Kang Jan 2018

The Strengths And Weaknesses Of Amazon.Com And Macy’S As Fashion Retailers, Ashley Simmons, Ji Hye Kang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

No abstract provided.


The Effects Of Country-Of-Origin And Attitude Functions On Luxury Brand Purchase, Katherine Williams, Eunjoo Cho, Kathleen R. Smith Jan 2018

The Effects Of Country-Of-Origin And Attitude Functions On Luxury Brand Purchase, Katherine Williams, Eunjoo Cho, Kathleen R. Smith

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to examine the effects of country-of-origin on young consumers’ attitude and luxury brand purchase intentions. This study extends the “Functional Theories of Attitudes” by adding materialistic function to social-adjustive, value-expressive, hedonic, and utilitarian functions. A total of 418 online survey responses were used to test the proposed model. Results identified the utilitarian function was not reliable, but materialistic function was a reliable construct. Results found that attitude is a multidimensional construct consisting of social-adjustive, value-expressive, materialistic, and hedonic functions. Country-of-origin positively influenced attitude toward luxury brand, which positively influenced luxury brand purchase intentions. Further ...


Exploring T-Shirt Slogans By Content Analysis, Xiao Tong, Jin Su Jan 2018

Exploring T-Shirt Slogans By Content Analysis, Xiao Tong, Jin Su

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The study has two primary purposes. First, this study aims to investigate young American consumers’ general attitude towards slogans on T-shirts. Second, this study aims to identify the factors affecting the likability of T-shirt slogans. The results from this preliminary study serve as a foundation for future research in T-shirt slogans.


Mycelium Afoot: Fashioning Sustainable Footwear, Wing Tang, Jillian Silvermant, Kelly Cobb, Huantian Cao Jan 2018

Mycelium Afoot: Fashioning Sustainable Footwear, Wing Tang, Jillian Silvermant, Kelly Cobb, Huantian Cao

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Concept: Mycelium, the root structure of mushrooms, has been used to make composite materials for applications including packaging, construction bricks, and shoe soles (Holt et al., 2012; Boyer, 2014; Jiang, Walczyk, McIntyre, & Chan, 2016). Grown on agricultural byproducts, mycelium acts as a natural binder, digesting and bonding to the surface of damp substrates as it grows (Jiang et al., 2016). Since all of the raw materials are natural, the mycelium composite is fully biodegradable (Holt et al., 2012). The purpose of this research was to develop and evaluate mushroom mycelium composites that have a potential application for shoe soles. To ...


The Rise Of Fashion Informatics: Data-Mining-Based Social Network Analysis In Fashion, Li Zhao, Chao Min Jan 2018

The Rise Of Fashion Informatics: Data-Mining-Based Social Network Analysis In Fashion, Li Zhao, Chao Min

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

With the advent of modern cognitive computing technologies, fashion informatics research contributes to the academic and professional discussion about how a large-scale dataset is able to reshape the fashion industry. Data-mining-based social network analysis is a promising area to investigate relations and information flow among fashion units. By adopting this pragmatic approach, this study provides dynamic network visualizations of the case of Paris Fashion Week. Three-time periods were researched to monitor the formulation and mobilization of social media users' discussions of the event. Initial textual data on social media were crawled, converted, calculated and visualized by Python and Gephi. The ...


The New Face Of Retailing: The Impact Of The Small, Inventory-Free Store Experience On Brand Equity And Ordering Behavior, Kelcie Slaton, Danielle Testa, Sonia Bakhshian, Shantell Reid, Ann Marie Fiore Jan 2018

The New Face Of Retailing: The Impact Of The Small, Inventory-Free Store Experience On Brand Equity And Ordering Behavior, Kelcie Slaton, Danielle Testa, Sonia Bakhshian, Shantell Reid, Ann Marie Fiore

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In an era of change in the retail industry, Nordstrom has opened a new, small, inventory-free retail store that has the potential to transform the face of retailing by offering a new lifestyle experience-oriented format.Nordstrom Local presents a new retail format that revolutionizes retailing by providing a consumer-centric offering that does not concentrate on product sales revenue of the location, but instead prioritizes factors impacting consumer-based brand equityelements (e.g., brand love, respect, loyalty) for Nordstrom.The authors proposed a new conceptual model with relationships between consumer experience, consumer-based brand equity elements (brand personality, satisfaction, love, respect, loyalty), and ...


Online Retailer’S Return Policy And Prefactual Thinking: A Cross-Cultural Study Of U.S. And Chinese E-Commerce Markets, Yanan Yu, Hye-Shin Kim Jan 2018

Online Retailer’S Return Policy And Prefactual Thinking: A Cross-Cultural Study Of U.S. And Chinese E-Commerce Markets, Yanan Yu, Hye-Shin Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study examines how online fashion retailers’ return policies differ based on country-of-business. In particular, we examine whether online companies for American consumers are inclined to be more lenient and address American consumer needs to avoid uncertainty and influence prefactual thinking compared to return policies for Chinese consumers.


Carrot Or Stick? Examination Of The Role Of Buyers’ Coercive And Reward Power On Suppliers Job Satisfaction And Turnover Intention, Md. Rafiqul Islam Rana, Jung Ha-Brookshire Jan 2018

Carrot Or Stick? Examination Of The Role Of Buyers’ Coercive And Reward Power On Suppliers Job Satisfaction And Turnover Intention, Md. Rafiqul Islam Rana, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The relationship between a buyer and a supplier in a global sourcing setting can be discussed in terms of influence and control. Buyers make demands of suppliers and suppliers comply. The power influence of foreign buyers on the suppliers’ job satisfaction and turnover intention has been examined quantitatively for the first time in this study. Buyers use different types of reward power, such as future order promise or best supplier award nomination, or coercive power, such as order cancellation, chargebacks, or air shipments at factory’s cost, to make suppliers follow their wish. In this study, buyers’ reward power seemed ...


A Holistic Framework Of A Brand's Hierarchical Motivations For Retail Internationalization, Danielle Sponder Testa, Young-A Lee Jan 2018

A Holistic Framework Of A Brand's Hierarchical Motivations For Retail Internationalization, Danielle Sponder Testa, Young-A Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In this study, we propose a holistic framework of a brand's hierarchical motivations for retail internationalization (RI) in order to understand motivational levels for RI and interpret how their interrelationship leads to the success or failure of brands in RI. The framework was derived from Maslow's hierarchy of needs and demonstrates different levels of RI motivations including economic, competitive, psychological, and brand actualization which build upon one another towards an all-inclusive RI strategy. This framework also discusses the mediator of cultural intelligence and moderator of cultural convergence, which influence the significance of each motivation on brand success. The ...


Slogan Word Count And Cosmetics Purchase Behavior, Paige Scro, Tammy R. Kinley, Lynn Brandon, Sanjukta Pookulangara Jan 2018

Slogan Word Count And Cosmetics Purchase Behavior, Paige Scro, Tammy R. Kinley, Lynn Brandon, Sanjukta Pookulangara

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Product branding is the start of the connection to a consumer and part of the brand communication is the use of a slogan. We sought to determine whether the length of a slogan was an influential factor on the participant's motivation to purchase a cosmetic or skincare product (hereinafter "cosmetics"). Data were collected via survey. About half of the sample indicated they are frequent cosmetic purchasers and about two-thirds indicated familiarity with cosmetic brands. Participants were more aware of shorter slogans, but could recall longer ones more easily. Participants indicated they were more interested in and intended to purchase ...


Best Practices For Targeted Marketing For Fashion Entrepreneurs, Kelcie Slaton, Tammy R. Kinley, Lynn Brandon, Priscilla Connors Jan 2018

Best Practices For Targeted Marketing For Fashion Entrepreneurs, Kelcie Slaton, Tammy R. Kinley, Lynn Brandon, Priscilla Connors

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

A key to a business's success is reaching the target market, which ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. Data for this study were collected via survey using the theory of reasoned action framework. We found that desirable and informative advertising attitudes provided a significant relationship to intent to purchase. Pressure to follow trends had a significant effect on purchase intention, and purchase intention had a significant effect on reported purchase behavior. Further, the most effective targeted marketing strategies to drive purchase were advertisements on websites and promotions in email.


Sincerity Or Ploy? The Effects Of Brand Image And Message Source On Consumers’ Perceptions Toward Brand-Cause Campaigns, Michelle L. Childs, Hongjoo Woo, Seeun Kim Jan 2018

Sincerity Or Ploy? The Effects Of Brand Image And Message Source On Consumers’ Perceptions Toward Brand-Cause Campaigns, Michelle L. Childs, Hongjoo Woo, Seeun Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

No abstract provided.


How Does Price And Familiarity Of A Smartwatch Brand Affect Consumers’ Perception Of Quality, Risk, Value For Money, Brand Image And Purchase Intention? A Value-Based View, Bharath Ramkumar, Yuli Liang Jan 2018

How Does Price And Familiarity Of A Smartwatch Brand Affect Consumers’ Perception Of Quality, Risk, Value For Money, Brand Image And Purchase Intention? A Value-Based View, Bharath Ramkumar, Yuli Liang

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In a world where infusion of technology into everyday life is no more a fantasy, but a reality, smartwatches are becoming a ubiquitous part of consumers’ attire serving different functions for different aspects of life from work to workout. Since smartwatches have been identified by prior research as being both a technology and fashion related product, research in this arena of consumption has garnered increasing attention. This study tests the impact of price (low, medium and high) and familiarity of brand (well-known and unknown) on consumer perception of risk, quality, value for money, brand image and purchase intention of these ...


Evaluation Of The Potential Impact Of Cptpp And Evfta On Vietnam's Apparel Exports: Are We Over-Optimistic About Vietnam's Export Potential?, Sheng Lu Jan 2018

Evaluation Of The Potential Impact Of Cptpp And Evfta On Vietnam's Apparel Exports: Are We Over-Optimistic About Vietnam's Export Potential?, Sheng Lu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This study conducted a quantitative evaluation of the potential impact of the implementation of the Comprehensive and Progressive Agreement of the Trans-Pacific Partnership (CPTPP) and the EU-Vietnam Free Trade Agreement (EVFTA) on Vietnam’s apparel exports.


“I Quit”: Retail Employees’ Perceived Corporate Hypocrisy And Their Turnover Intentions, Saheli Goswami, Jung Ha-Brookshire Jan 2018

“I Quit”: Retail Employees’ Perceived Corporate Hypocrisy And Their Turnover Intentions, Saheli Goswami, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Corporations could be easily perceived as hypocritical when their business practices deviate from their endorsed claims. When employees perceive corporate hypocrisy (PCH) for their employers, they feel threatened to voice their concerns and start considering alternative employment options, i.e., see an increase in their turnover intentions. However, little is known about how employees’ turnover intentions related to their PCH. This study, used a self-reported survey of 520 participants, to investigate how employees’ PCH impact their turnover intentions using the US retail population. A significant positive association was observed between participants’ PCH and their turnover intentions. Also, participants with high ...


Conceptualization, Scale Development, And Validation Of Perceived Corporate Hypocrisy, Saheli Goswami, Jung Ha-Brookshire, Wes E. Bonifay Jan 2018

Conceptualization, Scale Development, And Validation Of Perceived Corporate Hypocrisy, Saheli Goswami, Jung Ha-Brookshire, Wes E. Bonifay

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Perceived corporate hypocrisy (PCH) has become a widely researched construct, particularly when corporate behaviors are found contradicting their stated social responsibility standards. However, limited research has investigated PCH among employees. Review of literature highlighted the need for a valid scale for measuring employees’ PCH for their employers. To address this gap, a three-stage approach of scale development using Item Response Theory was undertaken. Several qualitative and quantitative phases, along with six iterations, helped to conceptualize and psychometrically analyze the scale items. With an additional analysis of reliability, content and construct validity, and test-fairness, the nine-items PCH scale was confirmed. This ...


Algorithms Behind A Body Measurement App Built On Smartphones From Supplied Color-Coded Garments For Online Apparel Purchasing Platforms, Sibei Xia, Cynthia Istook, Andre West, Jiayin Li Jan 2018

Algorithms Behind A Body Measurement App Built On Smartphones From Supplied Color-Coded Garments For Online Apparel Purchasing Platforms, Sibei Xia, Cynthia Istook, Andre West, Jiayin Li

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Online clothing retailers experience high return rates due to fit and size issues. Most consumers don't know their sizes when shopping online and have significant difficulty attempting to take their own measurements. The proposed body measurement system measures body dimensions from two-dimensional images captured by a user. Measurements of the individual are taken from captured images while wearing one or more coded dimensioning garments designed by the team, with markings at specific locations that can be aligned with characteristic body features. Artificial neural network models are used to track these markings and extract key body dimensions. Exported body data ...


Influence Of Work Experience And Job Stressor On Textile And Apparel Factory Mangers’ Negative Workplace Behavior, Md. Rafiqul Islam Rana, Jung Ha-Brookshire Jan 2018

Influence Of Work Experience And Job Stressor On Textile And Apparel Factory Mangers’ Negative Workplace Behavior, Md. Rafiqul Islam Rana, Jung Ha-Brookshire

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Managers’ psychologically defensive workplace behavior (PDWB) are a common scenario in the apparel manufacturing sector because of the expanding global sourcing and supply chain structure, buyers’ negligence of labor regulation and workplace conditions, and the difficulties in monitoring apparel manufacturing sites located offshore. Years of experience and job stress induced from workload play a key role in the inception of PDWB, leading to job dissatisfaction. In the Textile and Apparel setting, the workload typically depends on the number of workers to supervise and the volume of work orders. Therefore, this study was designed to explore whether such work experience and ...


The Effect Of Online Visual Merchandising Cues On Consumers’ Flow Experience, Satisfaction, And Approach/Avoidance Behavior., Ahmad Saquib Sina, Juanjuan Wu Jan 2018

The Effect Of Online Visual Merchandising Cues On Consumers’ Flow Experience, Satisfaction, And Approach/Avoidance Behavior., Ahmad Saquib Sina, Juanjuan Wu

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Consumer flow experience in the online environment plays an important role in influencing various marketing outcomes such as exploratory behavior, purchase intention, addictive behavior, positive subjective experience, and perceived usefulness (Hoffman & Novak, 2009). Understanding what specific factors of the online environment that have an impact on consumer flow experience is very important. Results showed that interactivity of product presentation (β=0.235, t=2.364, ppp


Rutherford Teaching Challenge--Steam Digital Inspiration Boards Assignment, Janet Andrea Blood Jan 2018

Rutherford Teaching Challenge--Steam Digital Inspiration Boards Assignment, Janet Andrea Blood

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

2018 Rutherford Teaching Challenge

STEAM Digital Inspiration Boards Assignment


Developing And Evaluating Sustainable Tools To Positively Impact Apparel Focused Entrepreneurs’ Through Academic Programs Incubator Centers In Southern Africa, Amanda Muhammad, Carolina Kobia, Lombuso Khoza, Julie A. Davis Jan 2018

Developing And Evaluating Sustainable Tools To Positively Impact Apparel Focused Entrepreneurs’ Through Academic Programs Incubator Centers In Southern Africa, Amanda Muhammad, Carolina Kobia, Lombuso Khoza, Julie A. Davis

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Internation Textiles and Apparel Association Conference


Perspectives Of Design Professionals In The Fashion Industry With Respect To The Creative Design Process, Ja Young Hwang Ph.D., Kim Hahn Ph.D. Jan 2018

Perspectives Of Design Professionals In The Fashion Industry With Respect To The Creative Design Process, Ja Young Hwang Ph.D., Kim Hahn Ph.D.

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to explore the perspectives of design professionals in the fashion industry in terms of their creative processes, and the study was specifically focused on seeking the importance of knowledge and skills, product development, reflections-in-actions of the design process, the designer's role in the system, and fashion as communication during a fashion designer's creative process. The results of this study supports previous findings that fashion designers must meet the needs of customers and it is critical to understand design problems and solutions in order to design a successful product. The importance of designer ...


Predictors Of Purchase Intention, Price Willing To Pay, And Willingness To Pay A Premium For Men’S Mass-Customized Dress Shirts, Jessie Chen-Yu, Jung-Ha Yang Dr. Jan 2018

Predictors Of Purchase Intention, Price Willing To Pay, And Willingness To Pay A Premium For Men’S Mass-Customized Dress Shirts, Jessie Chen-Yu, Jung-Ha Yang Dr.

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The objectives of the study were to identify predictors for (a) purchase intention, (b) price willing to pay, and (c) willingness to pay a premium for a men’s dress shirt. Because the predictors for different types of MC may vary, the predictors to purchase a dress shirt manufactured by using three specific types of MC (i.e., design MC, fit MC, and personalization MC) were also examined. Results of multiple regression analyses showed that among different types of MC, four common predictors were identified for purchase intention―(a) time availability, (b) fashion innovativeness, (c) MC experience, and (d) age ...


Fashion Sustainability In A Sharing Economy: A Text Mining Approach, Li Zhao, Bin Shen, Peng Sun Jan 2018

Fashion Sustainability In A Sharing Economy: A Text Mining Approach, Li Zhao, Bin Shen, Peng Sun

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In recent years, the growth of the "sharing economy" has arguably been enabled by advanced technology and supply-side flexibility. Researchers have pointed out that a sharing economy is a blueprint of a future business idea that explains how to link economic, environmental and social issues . By taking advantage of user-generated data, this study crawled customer reviews from a fashion rental service company. The findings helped understand consumers' participation and responses to the new model of fashion. The findings also suggest that consumers are increasingly open to renting what they want through a service, rather than owning something outright. They love ...


How Far Can Brands Go To Defend Themselves?: The Extent Of Fashion Brand Negative Publicity Impact On Brand Equity, Hongjoo Woo, Sojin Jung, Byoungho Ellie Jin Jan 2018

How Far Can Brands Go To Defend Themselves?: The Extent Of Fashion Brand Negative Publicity Impact On Brand Equity, Hongjoo Woo, Sojin Jung, Byoungho Ellie Jin

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

How Far Can Brands Go To Defend Themselves?: The Extent of Fashion Brand Negative Publicity Impact on Brand Equity