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Full-Text Articles in Business
Attention To Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose
Attention To Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose
Faculty Publications
Interpersonal influence in consumer behavior is moderated by the extent of consumer sensitivity to social comparison information concerning product purchase and usage behavior (cf. Calder and Burnkrant 1977). Two survey studies indicate that Lennox and Wolfe's (1984) attention-to-social-comparison-information (AT-SCI) scale has adequate convergent and discriminant validity and moderates the relative influence of normative consequences on behavioral intentions, as predicted. A quasi-experiment and an experiment in which control subjects under no social pressure are compared with high and low ATSCI subjects under pressure reveal that high ATSCI subjects are more likely to comply with normative pressures.
The Geography Of Home Furnishings Sales In The U.S., Steven H. Bullard
The Geography Of Home Furnishings Sales In The U.S., Steven H. Bullard
Faculty Publications
Sales by U.S. "furniture and home furnishings" stores were nearly $75 billion in 1987, the year of the most recent Census of Retail Trade. The sales total includes $26 billion for "furniture" stores, $16 billion for "homefurnishings" stores, $8 billion for "household appliance" stores, and $24 billion for "radio, television, computer, and music" stores.
The 1987 Census of Retail Trade reports sales for the combined category, furniture and home furnishings, for all U.S. states, counties, and metropolitan areas. In this article, therefore, the term "furniture and home furnishings" refers to combined sales for all of the store types in Table …
Rental Of Residences, Annette M. Nellen, K. Marucheck
Rental Of Residences, Annette M. Nellen, K. Marucheck
Faculty Publications
No abstract provided.
Accounting Tutor Platform, Rayman D. Meservy
Accounting Tutor Platform, Rayman D. Meservy
Faculty Publications
Many educational researchers consider computers to be the most important technological development for education since the invention of the printing press or writing itself. They believe that computers will one day transform education, leaving their mark on education as writing and books have done. Even though computer aided instruction (CAI} has been used for many years, results at the college level have been mixed, although generally moderately positive, sometimes reducing instructional time while increasing learning effectiveness. [Kulik, 1990]