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The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, H. Neyir Tekeli
The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, H. Neyir Tekeli
University of South Florida (USF) M3 Publishing
OVERVIEW
The rapid development of technology all over the world, the widespread use of the Internet in all areas has enabled consumers to benefit from digital marketing in their product purchasing activities. Tourism companies use digital platforms and channels for promotional purposes in touristic product marketing to reach potential tourists. Young people who are familiar with the technology make their hotel reservation or car rental preferences for the time period they need through digital platforms. They always take into account the so-called electronic advice (e- WOM) messages before selecting the destination. Tourists can easily examine the virtual images of the …
Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins
Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins
University of South Florida (USF) M3 Publishing
Advances in Hospitality and Tourism Information Technology has the following chapters:
Chapter 1: Digital Marketing in Hospitality and Tourism
Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye
Chapter 3: Virtual Reality Marketing in Hospitality and Tourism
Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination
Chapter 5: Technology in Senior Living Communities
Chapter 6: Tourism Products and Sentiment Analysis
Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews
Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience
ISBN: 978-1-7321275-8-6
TABLE OF CONTENTS …
From Hurricanes To Pandemics: Community-Based Transformation And Destination Resilience In Utuado, Puerto Rico, Patrick J. Holladay, Pablo Méndez-Lázaro, Katja Brundiers
From Hurricanes To Pandemics: Community-Based Transformation And Destination Resilience In Utuado, Puerto Rico, Patrick J. Holladay, Pablo Méndez-Lázaro, Katja Brundiers
Journal of Sustainability and Resilience
Community-based tourism that is both sustainable and resilient lends strength to the community-based tourism system. Local mobilization of resources, cohesiveness, coordination, opportunities for change, healthy social and natural capital, economic diversification, strong leadership, and management that embraces creativity all build resilience. An example from Utuado, Puerto Rico is presented that illustrates these concepts with conceptual parallel of Hurricane Maria’s devastating impact to that of COVID-19. Post-coronavirus tourism should support local communities that could be resilient, creative, adaptive and transformative while it protects and provides long-term benefits to local communities and people.
Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin
Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin
University of South Florida (USF) M3 Publishing
This study aims to determine the ethical perceptions of housekeeping employees. The field research in the study was conducted with the housekeeping department employees of the hotel enterprises operating in the central district of İzmir in Turkey. The quantitative research method was used in the research and the convenience sampling method was used in collecting the data. The frequency analysis, difference analysis, and relationship analysis were conducted through Jamovi software. Research findings show that the ethical perceptions of housekeeping department employees are high. Further, male employees' perceptions of ethics were higher and there was no significant difference according to their …
An Exploratory Study On Cognitive Internship Perception Of Tourism Students, Ozge Buyuk, Gulsah Akkus
An Exploratory Study On Cognitive Internship Perception Of Tourism Students, Ozge Buyuk, Gulsah Akkus
University of South Florida (USF) M3 Publishing
Tourism and hospitality education fills the need of skilled employees for tourism industry. Turkey has many vocational schools which provide the qualified personnel need. Students training in these institutions concerned carry out compulsory internships in tourism enterprises. Internship is a beneficial process that leads students the opportunity to transform their theoretical knowledge into practice. However, many problems exist during the internship. During this period, interns recognize both the sector and themselves further. Positive perceptions of internship period increase the willingness of students to work in the tourism industry after graduation. So defining the students’ perceptions and complaints during the internship …
Effect Of Real Exchange Rate And Income On International Tourist Arrivals For Turkey, Erhan Aslanoglu, Oral Erdogan, Yasin E. Aksu
Effect Of Real Exchange Rate And Income On International Tourist Arrivals For Turkey, Erhan Aslanoglu, Oral Erdogan, Yasin E. Aksu
University of South Florida (USF) M3 Publishing
Tourism has been one of the fastest growing sectors in the world economy for decades. It has been the third biggest export item in the world economy. According to World Tourism Organization (UNWTO), total 1.34 billion tourist arrivals has recorded in destinations around the world and total international tourism receipts has reached %10 of World GDP in 2017. By 2030, total number of international tourist arrivals is expected to be 1,8 billion. Beyond its effect on country’s brand value and image, tourism has significant contribution on every host country’s economy. Particularly, international tourism receipts stand as an important foreign exchange …
Efficiency Of Internal Control Systems And The Effect Of Organizational Structure And Culture On Internal Control Systems In Accommodation Industry, Kadriye A. Akmese, Ali Ilgaz
Efficiency Of Internal Control Systems And The Effect Of Organizational Structure And Culture On Internal Control Systems In Accommodation Industry, Kadriye A. Akmese, Ali Ilgaz
University of South Florida (USF) M3 Publishing
Accommodation businesses are based on a structure of producing services and customer satisfaction. Due to this relationship, non-financial information stands in the forefront among various evaluations for these businesses. Additionally other Dynamics need to be under control in order to attain the middle and long-term business profitability and sustainability. At this point internal control is considered as a vital system, which provides the chance of evaluating crucial characteristics of the business that seem to be functioning at the background such as financial position, structure and operating. In this study, the effectiveness of internal control systems in accommodation businesses is evaluated …
Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz
Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz
University of South Florida (USF) M3 Publishing
Social entrepreneurship enables stakeholders to take innovative and inclusive approaches to social, environmental, and economic problems and to produce solutions to eliminate social injustice. It is not only self-sufficient by providing an economic return, but also offers people the opportunity for a more sustainable common world. Considering that, training of tourism faculty students to develop both entrepreneurial and social entrepreneur characteristics will bring the tourism industry to the forefront and lead to the increase of social, sectoral, and public benefits. Thus, the aim of this study is to examine the social entrepreneurship characteristics and perspectives of students taking tourism higher …
The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay
The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay
University of South Florida (USF) M3 Publishing
The purpose of this research is to evaluate the effect of covid-19 on guided tours and examine the alternative tour examples that have emerged in Turkey during the pandemic. In this study, qualitative research method was used and data analyses were conducted using content analysis. The content analysis have been made through the statistics, reports and qualitative research methods by tourism portals (Tourism current, tourism news), UNWTO, Turkish Statistical Institute (TSI), Association of Turkish Travel Agencies (TÜRSAB and Republic of Turkey Ministry of Culture and Tourism (ATTA). In Turkey during the pandemic, the number of tourists decreased by 70% and …
The Place Of Kazakhstan Tourism Sector In The Countries Of The Region In Terms Of Transportation Infrastructure, Maiya Myrzabekova, Muhsin Halis, Zafer Camlibel
The Place Of Kazakhstan Tourism Sector In The Countries Of The Region In Terms Of Transportation Infrastructure, Maiya Myrzabekova, Muhsin Halis, Zafer Camlibel
University of South Florida (USF) M3 Publishing
For most countries with high tourism potential in today's world to develop economically and provide the foreign currency income it needs, it is necessary to increase the level of employment, market share and revenues it receives in the national sense. Because of this, many countries are engaged in relentless competition with each other in the international tourism sector. The different dimensions of the concept of National Competitiveness have attracted the attention of many researchers from various disciplines. While the discipline of economics makes the concept of competition a subject of examination at the international level in the light of the …
A Conceptual Framework For The Mediating Role Of The Flow Experience Between Destination Brand Experience And Destination Loyalty, Ipek Kazancoglu, Taskin Dirsehan
A Conceptual Framework For The Mediating Role Of The Flow Experience Between Destination Brand Experience And Destination Loyalty, Ipek Kazancoglu, Taskin Dirsehan
University of South Florida (USF) M3 Publishing
The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experiences. However, the antecedents of the flow experience and its outcomes are still limited in the literature. Considering the gaps in the literature, this study is aimed at developing a conceptual model for the mediating effect of the flow experience on the relationship between destination brand experience and destination …
Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu
Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu
University of South Florida (USF) M3 Publishing
Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …
Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci
Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci
University of South Florida (USF) M3 Publishing
The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …
Health Sector After Covid-19: Salt Thermal Facilities Example, Azize S. Tuncer, Sinan Bulut
Health Sector After Covid-19: Salt Thermal Facilities Example, Azize S. Tuncer, Sinan Bulut
University of South Florida (USF) M3 Publishing
While the demand for more and better health care increases as a result of increasing life expectancy, the increasing awareness of "healthy living" has turned young and old to take interest in health care issues. When the booming world population is taken into context, the upwards trend of such profitability gains importance. In addition, tourism has expanded from visiting places of interest to concepts such as "culture tourism" and "health tourism". Covid 19 pandemic has especially increased the importance of natural health therapy centers. In this study, after evaluating all these processes and examining their effects on cities, the role …
The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz
The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz
University of South Florida (USF) M3 Publishing
Since the day of human existence, millions of people have traveled from their places to different regions for many reasons. A number of negative factors such as war, natural disasters and epidemics damaged this ongoing dynamic structure of tourism with varying extensions. The new type of coronavirus (Covid-19) epidemic that emerged in December 2019 has also affected tourism activities and individuals' intentions and motivations to go on holiday. The main purpose of this research is to measure the effect of Covid-19 phobia on individuals' holiday intentions. The sample of the study was 388 people. In the research, a questionnaire form …
Destination Management During The Health Emergency: A Bibliometric Analysis, Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola, Erico Di Taranto, Simone Luongo
Destination Management During The Health Emergency: A Bibliometric Analysis, Valentina Della Corte, Giovanna Del Gaudio, Giuliana Nevola, Erico Di Taranto, Simone Luongo
University of South Florida (USF) M3 Publishing
The pandemic emergency has shifted the attention from a tourism focused on economic growth to a tourism focused on social wellbeing (Everingham & Chassagne, 2020). Destinations are required to answer new emerging needs in terms of health and safety without precluding the emotional side of the leisure travel experience. One of the ways destinations are rethinking their management is the introduction of innovation in terms of sharing knowledge, creation of new ideas and engagement of stakeholders (Pillmayer, Scherle & Volchek, 2021). Destinations need to strengthen their own networking of operators and relations to reduce risk perception and to ensure security …
Tourism And Women Empowerment: Empirical Findings From Past Experience And Predictions For The Post-Covid Era, Burcu Turkcan
Tourism And Women Empowerment: Empirical Findings From Past Experience And Predictions For The Post-Covid Era, Burcu Turkcan
University of South Florida (USF) M3 Publishing
Tourism industry is one of the major industries of today’s world and hence it is in the forefront of current national and international policies. Tourism is perceived as one of the fundamental engines of economic growth and development due to the fact that it has many contributions to the economy. Moreover, tourism has a dimension of women empowerment which is one of the critical issues of modern world. Hence, researchers and policymakers have begun to pay more attention to the issue of gender discrimination and tourism relationships. There are some direct linkages between tourism and women empowerment, and what is …
Technology In The Meetings And Events Industry, Gina Fe G. Causin, Leslie G. Scamacca
Technology In The Meetings And Events Industry, Gina Fe G. Causin, Leslie G. Scamacca
University of South Florida (USF) M3 Publishing
OVERVIEW
Over the past ten years, advancements in technology have created seismic shifts in how meetings and events are planned, marketed, and produced. While technology has not eliminated the importance of face-to-face meetings, what has radically changed are the tools at the disposal of the meeting and event professional throughout the event planning lifecycle. For example, event and guest bandwidth continues to increase in importance and, in many cases, may become a tipping point in the site selection process. Social media and mobile devices have become an inextricable part of the event management landscape. Meeting professionals used to preach turn …
Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen
Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen
University of South Florida (USF) M3 Publishing
OVERVIEW
This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers (DLs), consensus mechanisms, mining, smart contracts, peer-to-peer (P2P), and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types …
Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins
Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins
University of South Florida (USF) M3 Publishing
Preface
Technology has redefined how we experience hospitality. From the front of the house to the back, technology has allowed hospitality businesses to provide a faster, better, and more personalized service. Such benefits may be achieved by relying on the systems that remember all customer preferences, by bringing guests the speed and convenience of self-check-in, and employing robots that may attend to customer requests around the clock. However, all these wonderful innovations come with challenges, such as justifying a return on investment, establishing system security, building sustainable solutions, ensuring interoperability across different systems, and delivering high touch while using high …
Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul
Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul
University of South Florida (USF) M3 Publishing
OVERVIEW
The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big Data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between Big Data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and Big Data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book …
Hotel And Guest Room Technology, Betsy B. Stringam, John H. Gerdes
Hotel And Guest Room Technology, Betsy B. Stringam, John H. Gerdes
University of South Florida (USF) M3 Publishing
OVERVIEW
Hotels are utilizing a variety of technologies in the guest room and throughout the hotel. Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), cloud computing, internet of things (IoT), robots, cobots (collaborative robots), and chatbots are changing the service experience and hotel operations. Technology is redefining how we interact with the guest at all touchpoints, and how we manage employees and processes in hotel operations. Hotel and guestroom technologies provide increased management tools and data, to predict reservation demand, guest needs, and even when equipment might fail. While hotel technologies are increasingly automated, the use of technology is …
Emerging Technology Trends In Hospitality And Tourism, Harry Costin, Antonio Eslava
Emerging Technology Trends In Hospitality And Tourism, Harry Costin, Antonio Eslava
University of South Florida (USF) M3 Publishing
OVERVIEW
This chapter explores how technology has radically reshaped the tourism industry in the last few decades. In particular, IT applications such as the internet since the 1990s, and more recently smartphone Apps, have contributed to that change. Today, travelers and tourists use the internet to explore the many options available to them in terms of transport, lodging and entertainment at popular tourist destinations. Therefore, many local brick and mortar agencies have disappeared and have been replaced by large, platform-based players such as Expedia, Airbnb or Booking.com. The many pictures they upload constantly while traveling, and the feedback collected immediately …