Business Commons^™

Union Pacific Railroad Company Strategic Audit, Alison Steger

Honors Theses

Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Theses

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Theses

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Kate Spade Strategic Analysis, Cydne Munson

Honors Theses

Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Theses

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Northern Oil & Gas Strategic Audit, Jacob Hansen

Honors Theses

Northern Oil & Gas is an energy company that operates in various basins across the United States. The company utilizes a non-operating model, meaning it does not drill wells or operate rigs, but rather partners with operators and acquires fractional working interests in drilling units. This report seeks to understand Northern Oil & Gas’ business model by examining its competitive strategy, advantages, and resources. Internal and external environmental factors are also analyzed using both PESTEL analysis and Porter’s Five Forces. In addition, key challenges facing the company are explored and recommendations are given on how Northern Oil & Gas can …

Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt

Honors Theses

Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …

Werner Enterprises Strategic Audit, Leavitt K. Reno

Honors Theses

Werner Enterprises is a large trucking company based in Omaha, Nebraska, operating out of 15 terminals around the country. It is among the top five trucking companies in the United States. This report examines the trucking industry and where Werner Enterprises stands within it, as well as Werner Enterprises’ competitive advantages, and how future challenges of the trucking industry may affect the company. The report utilizes a PESTEL and Porter’s Five Forces analysis to closer examine the external environment and industry Werner Enterprises operates in. Following this evaluation, recommendations are provided based on Werner Enterprises’ current positioning and future challenges …

Walt Disney Theme Park Strategic Audit, Joseph Peraino

Honors Theses

Walt Disney theme parks are a part of the Theme parks, Resorts, and Cruise line sector of The Walt Disney Company. Despite many world changes to its environment throughout the years, Disney has remained one of the leaders in the entertainment industry. This Strategic audit will use PESTEL and Porter’s Five Forces to analyze the industry as a framework to understand how Disney can remain a strong competitor in its changing environment and industry.

Deloitte U.S. Strategic Analysis, Lucy Bazis

Honors Theses

Deloitte is a well-known public accounting firm that provides various services, such as audit, tax, and consulting. This analysis assesses the external forces affecting Deloitte utilizing a PESTEL analysis, the industry forces utilizing a Porter’s Five Forces analysis, the current strategy, competitive advantages, and the resources of capabilities of the firm. Based on the assessment, this paper gives strategic recommendations to remain the top of the accounting industry.

Workiva Strategic Audit, Rose Pilakowski

Honors Theses

Workiva is a software development company that simplifies complex reports for companies in over 180 countries around the world. Within a controlled, secure, audit-ready platform, Workiva customers connect critical business data directly with their source systems. This paper will analyze Workiva to help understand how it utilizes its platform to gain and sustain competitive advantages in the software and accounting environments. After completing an analysis of Workiva and its industry, I found that Workiva currently sits at an advantageous position in relation to its competitors, but still has room to grow in holding the lead above them.

Fedex Ground Strategic Audit, Samantha Gates

Honors Theses

FedEx Ground is an operating segment of the parcel carrier giant FedEx Inc. The company, known for shipping products via delivery truck, has remained one of the largest parcel carriers in the country, despite drastic changes in its environment. This report seeks to understand the changing operating environment of FedEx Ground, its competitive advantages, and the future challenges it may face. The analysis uses PESTEL and Porter's Five Forces analyses to evaluate the changing external environment and industry FedEx Ground operates in. Additionally, challenges and recommendations are offered to navigate the future of this company.

Bnsf Strategic Analysis, Bella Tran

Honors Theses

Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …

A Strategic Audit Of Seaworld, Jaden Capaldi, Rachel Jendro, Jacob Mir, Sophie Newman, Tommy Wolfe

Honors Theses

No abstract provided.

Starbucks Strategic Analysis, Jillian Jacoba

Honors Theses

Starbucks is a multinational chain of coffee shops and roasteries that was founded in 1971. Starbucks has continued to grow for the past 51 years and continues to dominate the coffee industry. This strategic analysis evaluates the general environment using a PESTEL analysis, the industry using Porter’s Five Forces, and the company’s overall strategy and competitive advantages. This paper will evaluate Starbucks’ position in the industry and the strategic choices that have led the company to its extraordinary success.

Redfin Strategic Analysis, Steffanie Hitz

Honors Theses

No abstract provided.

A Strategic Audit Of A24, Jackson Bartak

Honors Theses

A24 is an independent film production and distribution company founded in 2012. The company performs both duties for independent films as well as television programs, and a small portion of company revenue comes from merchandise it sells in an online kiosk. As of 2021, A24 had around 300 employees while maintaining a large catalog of movies and shows. Using a focus strategy, the company targets a more cultured audience for its unique (and sometimes outright bizarre) subject matter. To achieve this, A24 attempts to cast top B-list personnel both in acting and technical roles in order to corner its market. …

Hudl Strategic Analysis, Jessica Swanson

Honors Theses

Hudl is a cutting-edge company that assists with the filming, distributing, and recording statistics for more than 40 sports. The sports, at the high school, college, and even professional level, consist of football, basketball, soccer, volleyball, and many others. Growing since its founding in 2006, Hudl now has more than 2,400 employees across 20 countries. To analyze the external environment of the video-sharing industry, a PESTEL analysis and a Porter’s Five Forces analysis were completed. These analyses found that Hudl was a unique case because they are in a very niche portion of the industry and take up a large …

Lutz Strategic Analysis, Ashley Tyler

Honors Theses

Lutz, an accounting firm in Nebraska, was founded in 1980 and has grown radically since. It now has four divisions – Accounting, Finance, Talent, and Technology – and over 275 employees. When analyzing the external environment, a PESTEL, Porter’s Five Forces, and SWOT analyses were done. These found the external environment can have an impact on the industry, however, accounting is a job that will always be needed, and growth is almost always available. Lutz’s current strategy for growth is a resource-based view of the firm that involves being a one-stop-shop for customers. It is also looking for new firms …

Allianz Life Strategic Audit, Evan Powell

Honors Theses

Allianz Life is a company that specializes in creating life insurance and annuity products to wholesale to financial professionals. The company is based out of Minneapolis, MN, and is a subsidiary of the parent company Allianz SE. Allianz SE is the 46th largest company in the world and ranks number one for assets managed by an insurance company. Allianz SE is based out of Munich, Germany. This report aims to learn more about Allianz Life through internal and external analysis. The following analytical tools will be included: PESTEL, Porter’s Five Forces, and SWOT analysis. These tools help to explain the …

Cohen And Milstein Strategic Analysis, Noah Marik

Honors Theses

Cohen Milstein is a medium-sized law firm operating out of six U.S. cities. It is a boutique-style firm specializing in niche areas of law and litigates higher-profile cases other firms avoid. This paper will examine Cohen and Milstein to understand its market position and competitiveness within the legal industry. The legal industry provides a unique set of challenges to firms as technology advances, new laws are imposed, and customer relationships evolve. To explore Cohen and Milstein, I will employ various tools, including Porter’s Five Forces, PESTEL, and SWOT analyses. Following the firm's evaluation through these metrics, strategic recommendations will be …

Pacific Life Strategic Analysis, Jake Litel-Smith

Honors Theses

Pacific Life is one of the most recognizable names in life insurance. The company is known for its brand and consistent delivery on its promises for over 150 years. This study shows a comprehensive analysis of Pacific Life, including external and internal considerations. Porter’s Five Forces and PESTEL will provide a guide to understanding the environment outside of the company. A SWOT analysis will provide a better grasp on the company’s current market position. The analysis will conclude with an understanding of Pacific Life’s current strategy and recommendations for its future success.

Trader Joe's Case Study, Madisson Magee

Honors Theses

My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …

Strategic Audit Of Optum, Connor Crow

Honors Theses

Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.

A Strategic Audit Of Hudl, Jennifer Bogle

Honors Theses

Hudl was the first mover in connecting video and performance analysis to sports in the sports technology industry. They first appeared on the scene in 2006 and have experienced rapid growth in the past fourteen years. This paper analyzes Hudl’s position in the market by using Porter’s 5 Forces, PEST, and SWOT models. It identifies the company’s competitive advantage of an established brand reputation and user-friendly multi-sport software platform. Hudl’s current strategy is evaluated, and three potential recommendations to continue Hudl’s growth are discussed. The first recommendation is to enter into the new Esports market. The second recommendation is to …

Strategic Success: The Ansoff Matrix Vs. The Balanced Scorecard, Christian Cleberg

Honors Theses

Academic and professional research has proven that strategic planning and management frameworks have tremendous impact on an organization’s success. However, these studies do not opine on the usability and fit of strategic frameworks within an organization. This paper examines the composition of two popular frameworks, the Ansoff matrix and the balanced scorecard, and illustrates the various ways that these frameworks have found success in the corporate world. It also compares and contrasts the frameworks’ differing structures and offers recommendations for how these frameworks may be applied to companies with diverse goals and missions.

A Strategic Audit Of Google, Timothy Knaak

Honors Theses

Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …

A Strategic Audit Of Tesla, Inc., Cody Mccain

Honors Theses

After Tesla completed its first every back to back profitable quarters at the end of 2018, sales started to decline in the first quarter of 2019 and many question if the company would every be profitable. Through a strategic audit of Tesla and the electric vehicle industry several key factors have been identified to help improve Tesla’s profitability. Analysis tools used to analyze the company and the industry include Porter’s Five Forces, SWOT Analysis, and PEST Analysis. At the conclusion of the audit there are three recommendations given to help improve Tesla’s strategy. First it is recommended that Tesla focuses …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

A Strategic Audit Of Runza Restaurants, Chase Caverzagie

Honors Theses

Runza is a well-known, Nebraskan restaurant. As Runza begins to expand, and a new generation of buyers approaches, it is important for Runza to examine the horizon and think critically about their future strategy. Runza will need to decide what their next steps will be to maintain a competitive advantage, and be successful for many more years to come. This strategic audit will look at the company’s background, business model, the internal and external environment, and company strengths and weaknesses. Then, several strategy alternatives are proposed, with the selection and implementation plan of the best strategic alternative.