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Full-Text Articles in Business
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
Honors Theses
When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.
Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …
Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams
Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams
Honors Theses
During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.
From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …
Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship
Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship
Honors Theses
The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …
Arkansas Monument - Vicksburg National Military Park, Colourpicture Publishers, Inc. (Boston, Mass.)
Arkansas Monument - Vicksburg National Military Park, Colourpicture Publishers, Inc. (Boston, Mass.)
Postcards, 2-sided
No abstract provided.
Bust Of Faulkner, H. S. Crocker Co., Inc. (San Francisco, Calif.)
Bust Of Faulkner, H. S. Crocker Co., Inc. (San Francisco, Calif.)
Postcards, 2-sided
No abstract provided.
Stafford Springs Motor Lodge, K Ansco Color
Lee County Court House, Tupelo, Miss., Publisher Unknown
Lee County Court House, Tupelo, Miss., Publisher Unknown
Postcards, 2-sided
No abstract provided.
Stafford Springs Motor Lodge, K Ansco Color
Gulf Trail Lodge, On U.S. Highway 51, Dexter Press (Pearl River, N.Y.)
Gulf Trail Lodge, On U.S. Highway 51, Dexter Press (Pearl River, N.Y.)
Postcards, 2-sided
No abstract provided.
Lochinvar, Colorama (Columbus, Ga.)
Choctaw Indian Princess, H. F. Gardner
Old Spanish Fort & Museum, Pascagoula, Miss., Dexter Press (Pearl River, N.Y.)
Old Spanish Fort & Museum, Pascagoula, Miss., Dexter Press (Pearl River, N.Y.)
Postcards, 2-sided
No abstract provided.
The Longfellow House, L. L. Cook Co. (Milwaukee, Wis.)
The Longfellow House, L. L. Cook Co. (Milwaukee, Wis.)
Postcards, 2-sided
No abstract provided.
Gulf Coast Shipyards, Pascagoula, Miss., Natural Color Postcards, Kobert Color Pictures (Doniphan, Mo.)
Gulf Coast Shipyards, Pascagoula, Miss., Natural Color Postcards, Kobert Color Pictures (Doniphan, Mo.)
Postcards, 2-sided
No abstract provided.
Oxford, Miss. Courthouse, Publisher Unknown
South Street Presbyterian Church, The Albertype Co. (Brooklyn, N.Y.)
South Street Presbyterian Church, The Albertype Co. (Brooklyn, N.Y.)
Postcards, 2-sided
No abstract provided.
The Ruskin Oak, Over 400 Years Old, Ocean Springs, On The Missississippi Gulf Coast, Publisher Unknown
The Ruskin Oak, Over 400 Years Old, Ocean Springs, On The Missississippi Gulf Coast, Publisher Unknown
Postcards, 2-sided
No abstract provided.
Natchez Trace Parkway, Visitor Center, H. S. Crocker Co., Inc. (San Francisco, Calif.)
Natchez Trace Parkway, Visitor Center, H. S. Crocker Co., Inc. (San Francisco, Calif.)
Postcards, 2-sided
No abstract provided.
Natchez Trace Parkway, Tupelo Visitor Center, H. S. Crocker Co., Inc. (San Francisco, Calif.)
Natchez Trace Parkway, Tupelo Visitor Center, H. S. Crocker Co., Inc. (San Francisco, Calif.)
Postcards, 2-sided
No abstract provided.
Buena Vista Hotel, Biloxi, Miss., Curt Teich & Co., Inc. (Chicago, Ill.)
Buena Vista Hotel, Biloxi, Miss., Curt Teich & Co., Inc. (Chicago, Ill.)
Postcards, 2-sided
No abstract provided.
Shelaine Courts, U.S. Hwy. 45- Aberdeen, Miss. 39730, Dexter Press (Pearl River, N.Y.)
Shelaine Courts, U.S. Hwy. 45- Aberdeen, Miss. 39730, Dexter Press (Pearl River, N.Y.)
Postcards, 2-sided
No abstract provided.
Oil Drilling Rig, Deep South Specialties, Inc. (Jackson, Miss.)
Oil Drilling Rig, Deep South Specialties, Inc. (Jackson, Miss.)
Postcards, 2-sided
No abstract provided.
Rosemont Plantation, Woodville, Miss., Curteich (Chicago, Ill.)
Rosemont Plantation, Woodville, Miss., Curteich (Chicago, Ill.)
Postcards, 2-sided
No abstract provided.
The Village Inn, Located At Intersection Of U.S. Hiways 61 And 84 At Washington, Miss. 5 1/2 Mi. North Of Natchez, Mwm (Aurora, Mo.)
The Village Inn, Located At Intersection Of U.S. Hiways 61 And 84 At Washington, Miss. 5 1/2 Mi. North Of Natchez, Mwm (Aurora, Mo.)
Postcards, 2-sided
No abstract provided.
Zam Zooseum" The Shadiest Spot On Hiway 80, 6 Miles East Of Vicksburg, Miss., David Lionel Press (Chicago, Ill.)
Zam Zooseum" The Shadiest Spot On Hiway 80, 6 Miles East Of Vicksburg, Miss., David Lionel Press (Chicago, Ill.)
Postcards, 2-sided
No abstract provided.
Waterways Experiment Station, Corps Of Engineers, U.S. Army, Vicksburg, Miss., Deep South Specialties, Inc. (Jackson, Miss.)
Waterways Experiment Station, Corps Of Engineers, U.S. Army, Vicksburg, Miss., Deep South Specialties, Inc. (Jackson, Miss.)
Postcards, 2-sided
No abstract provided.
U.S.S. Cairo, Thomas Publications
Vicksburg National Military Park, Uss Cairo, Consolidated/Drake Press (Philadelphia, Pa.)
Vicksburg National Military Park, Uss Cairo, Consolidated/Drake Press (Philadelphia, Pa.)
Postcards, 2-sided
No abstract provided.
The Old Southern Tea Room, Dexter Press (Pearl River, N.Y.)
The Old Southern Tea Room, Dexter Press (Pearl River, N.Y.)
Postcards, 2-sided
No abstract provided.
Vicksburg National Military Park, Deep South Specialties, Inc. (Jackson, Miss.)
Vicksburg National Military Park, Deep South Specialties, Inc. (Jackson, Miss.)
Postcards, 2-sided
No abstract provided.