Business Commons^™

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

Contributions Community Health Centers In The Delta Have Made During The Pandemic And Their Future, Ajah Tiyanna Singleton

Honors Theses

Community health centers that are located in the Mississippi Delta serve as critical points of contact for residents pertaining to medical care. The framework for the services provided locally, and nationally, originate from the now Delta Health Center in Mound Bayou, MS. The care that providers within these institutions have transformed over the course of the pandemic, and the aid rendered to patients have enabled residents to maintain their current level of health. Analyzing the various services provided during this time will allow for stakeholders to determine the next steps for these institutions as the imminent transition into a COVID-19 …

How Integrated Marketing Communications Can Be Used To Better Engage Generation Z In Bridge Building, Gracie Bynum

Honors Theses

The use of Integrated Marketing Communications holds strong promise for engaging Generation Z in the work of bridge building. The work of bridging is dedicated to healing America by decreasing political polarization and bridging divides between people who think differently. The bridging space has grown drastically in the last few years because of a variety of factors including, but not limited to: increasing polarized political elections, rising racial tensions, and the COVID-19 pandemic. It is important that Generation Z, the most educated and diverse generation, is engaged in this space in order to create a less divided America. I conducted …

Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs

Honors Theses

This thesis aims to understand the relationship between the James C. Kennedy Wellness Center and the utilization of the Harvard Policy Model. The Wellness Center in Tallahatchie county, Mississippi has a profound impact in the community by working to decrease the prevalence of preventable diseases, and the Wellness Center’s leadership has decided to engage in the development of a strategic plan. The researchers led the Wellness Center through the first four steps in the Harvard Policy Model of strategic planning. Through focus groups and data analysis, the Wellness Center’s vision and mission statements were re-conceptualized, the core values of the …

Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt

Honors Theses

The purpose of this thesis is to explore the need for marketing resources among North Mississippi nonprofit organizations and apply the findings to develop and launch a website based on primary and secondary research that connects local North Mississippi nonprofit organizations with University of Mississippi graphic design, marketing, bachelor of fine arts and integrated marketing communication (IMC) students seeking experience to complete various marketing and graphic design- related tasks and develop and implement an integrated marketing plan to promote and raise awareness for the website.

Nonprofits face the challenge of allocating funds from donations to create functional and creative communications …

Cooperating For Charity: The Effect Of Decentralization On French Associations, Ragan Ketrow

Honors Theses

This thesis explored the relationship between the decentralization laws of 1982 and 1983 in France and French associations as well as the resulting lack of exceptionalism in the French nonprofit sector. This thesis explores the claims of the French nonprofit scholar Edith Archambault as she argues that the steep rise in associations in France in the 1980s is due to the legal changes that occured during that same decade. In order to evaluate these claims, I used regression tests to compare the relationship between the growth of associations and other variants including economic growth, disposable income, and government expenditure. In …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Producing Thacker Jr. A Guidebook To Production & Reflections Of A Student Director, Ava Street

Honors Theses

This narrative documents a student’s preparation and execution of the children’s music and literature program entitled, Thacker Jr. Radio Hour. The author documents and analyzes experiences over the course of two academic years preparing and producing the program. The author describes the process of production including content creation, marketing, budgeting, fundraising, and casting. The author recounts and reflects upon her experience in the role of Thacker Jr. Executive Director and her desire to create student-centric arts programming. Finally, the author evaluates the immediate impact of the program on the LOU community and predicts how her experience will shape her …