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Introducing Information Systems Through A Digital Business Course: The New Web-Centric Skill Set For Business Majors, Jonathan P. Allen
Introducing Information Systems Through A Digital Business Course: The New Web-Centric Skill Set For Business Majors, Jonathan P. Allen
Entrepreneurship, Innovation, and Strategy
Current approaches to the introductory Information Systems (IS) course focus on IT literacy, and developing skills using PC-centric office software. In this paper, we propose a new set of web-centric digital business skills that can be taught to all business majors. We report on three years of experience with a new set of classes that teach non-technical students how to launch, test, and promote their own business websites without programming, using primarily open source software and low-cost web hosting. A digital business focus makes IS relevant to all business majors by allowing students to develop a real product or service, …