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Articles 1 - 8 of 8
Full-Text Articles in Business
Virtual Reality Applications In The Hospitality / Tourism Industry, Patrick Horan
Virtual Reality Applications In The Hospitality / Tourism Industry, Patrick Horan
Conference papers
In this paper the possible applications of VR to the Tourism Industry are discussed. In order to develop an application for any industry one must first get a clear understanding of that industry. Once this is achieved the next step is to develop an application to suit the needs of the Industry. The Industry in question here is the Tourism Industry and this paper begins by discussing the Tourism Industry and more specifically the relationship between Tourism and technology. This is absolutely essential in order to understand how the use of VR will impact on the Tourism Industry in the …
Irish Marketing Review, Vol. 9, 1996, Unknown
Irish Marketing Review, Vol. 9, 1996, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Knowledge-Based System For Casting Process Selection, Ahmet Er, Edward Sweeney, Voya Kondic
Knowledge-Based System For Casting Process Selection, Ahmet Er, Edward Sweeney, Voya Kondic
Articles
Design of casting entails the knowledge of various interacting factors that are unique to casting process, and, quite often, product designers do not have the required foundry-specific knowledge. Casting designers normally have to liaise with casting experts in order to ensure the product designed is castable and the optimum casting method is selected. This two-way communication results in long design lead times, and lack of it can easily lead to incorrect casting design. A computer-based system at the discretion of a design engineer can, however, alleviate this problem and enhance the prospect of casting design for manufacture. This paper proposes …
Rural And Agri-Tourism In Central And Eastern Europe, Frank Mcmahon
Rural And Agri-Tourism In Central And Eastern Europe, Frank Mcmahon
Books / Book chapters
No abstract provided.
An Application Of Desktop Virtual Reality To The Hospitality Industry, Patrick Horan, Ciaran Mcdonnell
An Application Of Desktop Virtual Reality To The Hospitality Industry, Patrick Horan, Ciaran Mcdonnell
Articles
This paper discusses research being carried out to produce real-time interactive Virtual Reality (VR) models of some areas of Tourism interest in Ireland. In particular, issues concerning the development of prototype VR models of an ancient Irish monastic village are described.
Perceived Barriers To Innovation In Small To Mediume Enterprises (Smes), Thomas Cooney
Perceived Barriers To Innovation In Small To Mediume Enterprises (Smes), Thomas Cooney
Articles
Innovation is crucial to the successful development of small to medium-sized enterprises- and SMEs themselves are key to the continuing growth of the economy. Yet the owner/managers of many SMEs perceive the existence of many barriers to innovation. Whether such obstacles are real or merely perceived makes little difference to the strategic management and marketing practice of these firms. To illustrate this problem, this article reports both quantitative and qualitative research about barriers to innovation in smaller firms. A postal survey of 375 owner/managers who empoly fewer than 50 people indicated these managers' views and concerns about a range of …
Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll
Reconsidering The Management Of Marketing, John Murray, Aidan O'Driscoll
Articles
The pace and extent of change in marketing landscape over the past decade has left many questioning the worth of marketing and its tenets. For many marketing educators it is a period of doubt and self-searching about the efficacy and role of the discipline. Yet empirical evidence reveals firms that have not only coped with these changing circumstances but have also found new and imaginative ways of winning competitive advantage. Marketing practice is adopting novel shapes and modes. In the field of management in general, new approaches to understanding and running organisations are being considered. One way of comprehending an …
The Effect Of Postpurchase Communication On Customer Satisfaction, Robert Ward, Darach Turley
The Effect Of Postpurchase Communication On Customer Satisfaction, Robert Ward, Darach Turley
Articles
To most practitioners, effective marketing has invariably meant "looking after the customer". However, attention is being increasingly directed at the preposition in this expression. " Looking after the customer " is more than ever a matter of "looking to the customer afterwards". Customer aftercare can take many forms, from courtesy phone calls to special client get-togethers. It seems reasonable to suppose that each form may have a characteristic impact on customer satisfaction. This article examines one particular form of consumer aftercare, postpurchase written communications. It investigates whether letters sent by a PC retailer to a sample of recent purchases increased …