Business Commons^™

Facilitating Programme-Level Assessment Working Teams To Develop Shared Rubrics Across A Ug And Pg Programme Portfolio In Business Education, Roisin Donnelly, Colin Hughes

Books/Book Chapters

This chapter is a reflective study reporting on a College-wide common rubrics initiative in a Technological University (TU) in Ireland. Assessment and feedback are enduring issues for the higher education sector both in Ireland (as well as internationally). By addressing these priorities, we are focusing on the connected areas of marking practices and feedback processes in a College of Business. The chapter highlights the collaborative nature of an initiative on programmatic assessment design, its breadth of scope, and the high levels of support provided to staff and students through the design process. In particular, rubrics are the main focus of …

Action Research In Hospitality And Tourism Research, Denise O'Leary, David Coghlan

Books/Book Chapters

In the context of tourism and hospitality studies, the potential of action research for generating robust actionable knowledge has not been yet realized. This chapter provides an account of the theory and practice of action research, demonstrates how it may be designed and implemented, and how it may generate actionable knowledge. It provides illustrative examples and shows how this research approach aligns effectively with some of the themes that currently engage the attention of researchers in the fields of tourism and hospitality such as process improvement, sustainability, and community-based tourism development. Thus, it makes a case for more widespread use …

The Organisation For Economic Cooperation And Development (2nd Edition) (Introduction), Richard Woodward

Books/Book Chapters

Celebrating its 60th anniversary in 2021, the Organisation for Economic Cooperation and Development (OECD) is routinely heralded as one of the leading organs of global governance, yet it remains one of the least written about and least well understood of our major global institutions.

This fully revised and updated second edition builds a well-rounded understanding of this crucial, though often neglected, institution. A range of clearly written chapters chart the origins and evolution of the organization, comprehend its influence, examine its current agenda, and evaluate its future prospects. Rather than the simplified characterizations of the OECD as a “rich-country’s club” …

Could Television Streaming Sites Lead The Charge For Film-Induced Tourism Post Covid?, Jennifer Stewart

Books/Book Chapters

By focusing on television film-induced tourists, this chapter will contribute to a better understanding of tourist behaviour in relation to motivations for travel to filming locations. The chapter combines, analyses, and critiques the main debates raised by key authors in relation to identifying the motivational factors that prompt site-specific film tourism as well as providing contributions from this author’s 2016 research on television film-induced tourism in Ireland. The chapter is divided into the following sections: a brief history of film and television and a review and discussion on film tourism, a breakdown of the different categories of film tourist and …

Digital Entrepreneurship: Context And Conceptualization, Kisito Futonge Nzembayie, Anthony Paul Buckley

Books/Book Chapters

Recognizing how the lines between digital and traditional forms of entrepreneurship are blurring, this forward-thinking book combines digital technology and entrepreneurship perspectives to advance knowledge on this paradigm-shifting typology of entrepreneurship.

Educator Handbook For Designing Inclusive Entrepreneurship Courses In Higher Education, Deirdre Mcquillan, Sylvia Gavigan, Antonio Juan Briones, Iulia Clitan, Dimitra Milioni, Vlad Muresan, Panayiota Polykarpou

Books/Book Chapters

This handbook is developed for educators in entrepreneurship within universities and other higher education institutions. The aim of the handbook is to help underrepresented student groups within their courses. It is also useful for academics who want to develop entrepreneurship courses for specific minority groups. The notion of who underrepresented entrepreneurship students are may differ across institutions and across countries. At a global level, the OECD identifies six important cohorts: women, youth, seniors, the unemployed, immigrants, and people with disabilities (OECD, 2021)

Exploring And Exploiting The Dynamics Of Networks In Complex Applied Research Projects: A Reflection On Learning In Action, Paul Coughlan, David Coghlan, Clare Rigg, Denise O'Leary

Books/Book Chapters

Since 1984, the European Union (EU) has supported research and development activities covering almost all scientific disciplines through a series of multi-annual Framework Programmes. The current programme is Horizon 2020. Common across the key indicators of research project performance have been actions by companies, including introduce and test innovations new to the company or the market. Initiatives to achieve these objectives require researchers to generate transdisciplinary knowledge in partnership with practitioners as co-researchers. This paper reflects on the authors’ experience of engaging in five EU-funded complex applied research projects over 20 years. The paper locates the process of the five …

Finding Your Voice In Academic Writing, Deirdre Mcquillan

Books/Book Chapters

Series of books written for students of business with students as co-creators

The Dark Side Of Engaging With Social Networking Sites (Sns), Eileen O'Donnell, Liam O'Donnell

Books/Book Chapters

Although engagement with the deep or dark web may seem to some to be intimating or possibly threat- ening, the surface web similarly presents users with challenges which may also be detrimental to one’s peace of mind or health. This paper reviews the dark side of engaging with the surface web through the use of Social Networking Sites (SNS), the issues discussed in this paper will also be relevant to users’ engagement with the deep and dark web. While SNS have the potential to impact positively on ado- lescent’s health and well-being, the use of SNS has the potential for …

Co-Authoring Strategies In Business Research, Deirdre Mcquillan (Ed)

Books/Book Chapters

students to help assist their peers along the academic writing journey. This handbook addresses co-authoring strategies in business research. The students are discovering much to debate about co-authoring in academic writing. While co-authoring has shown to lead to higher research output and productivity for researchers, there are challenges. Not least ensuring a fair contribution of each author can be expected in an ethical approach. Recognising different co-authoring strategies is very helpful before embarking on a co-writing exercise. Strategic approaches to co-authoring might be because of multidisciplinary expertise that can speed up the socially constructed process of developing a paper. It …

Writing For Academic Journals In The Business Domain, Deirdre Mcquillan

Books/Book Chapters

Welcome to the first in a series of peer learning handbooks developed by PhD and MPhil research students to help assist their peers along the academic writing journey.

The first of this series of handbooks deals with academic writing for researchers within the business domain. Although approaches to clear writing such as scrutinizing every word and sentence for meaning and purpose and learning to listen to feedback are common features of excellent writing across all disciplines, there are also differences between writing within different domains. Even within the business domain there may be differences in writing approaches between economists for …

Zechipc: Time Series Interpolation Method Based On Lebesgue Sampling, Luis Miralles-Pechuán, Muhammad Atif Qureshi, Matthieu Bellucci, Brian Mac Namee

Books/Book Chapters

In this paper, we present an interpolation method based on Lebesgue sampling that could help to develop systems based time series more efficiently. Our methods can transmit times series, frequently used in health monitoring, with the same level of accuracy but using much fewer data. Our method is based in Lebesgue sampling, which collects information depending on the values of the signal (e.g. the signal output is sampled when it crosses specific limits). Lebesgue sampling contains additional information about the shape of the signal in-between two sampled points. Using this information would allow generating an interpolated signal closer to the …

Valve Health Identification Using Sensors And Machine Learning Methods, Muhammad Atif Qureshi, Luis Miralles-Pechuán, Wood, Galway Technology Park, Parkmore, Galway, Ireland, Brian Mac Namee

Books/Book Chapters

Predictive maintenance models attempt to identify developing issues with industrial equipment before they become critical. In this paper, we describe both supervised and unsupervised approaches to predictive maintenance for subsea valves in the oil and gas industry. The supervised approach is appropriate for valves for which a long history of operation along with manual assessments of the state of the valves exists, while the unsupervised approach is suitable to address the cold start problem when new valves, for which we do not have an operational history, come online.

For the supervised prediction problem, we attempt to distinguish between healthy and …

Governance In A Globalised World, Richard Woodward

Books/Book Chapters

Discussions surrounding the sources of power and authority that govern the social world have taken place since ancient times. Finally, in the latter half of the twentieth century, it appeared that this debate had been decisively resolved in favour of the view that governance was the preserve of governments. This was a consequence of the ascendance in the social sciences of methodologies that presupposed human activities to correspond to the territorial boundaries of sovereign states. The privileging of sovereign territoriality did not reflect a poverty of scholarly thinking but was a by-product of their social world. (Taylor, 1996). By the …

Learning At Literary Festivals, Giulia Rossetti, Bernadette Quinn

Books/Book Chapters

No abstract provided.

Dining Out, Máirtín Mac Con Iomaire

Books/Book Chapters

Dining out during the 1980s in Ireland could be summarised gastronomically by prawn cocktails, Chicken Maryland, Black Forest gateau and bottles of Blue Nun or Mateus Rosé. All this changed with the Celtic Tiger when the Irish public was introduced to Caesar salad, tomato and fennel bread, tapenade and Chardonnay. From 1989 to 1993, Restaurant Patrick Guilbaud was like a lone beacon of consistency in the Irish edition of the Michelin Guide. However, in 1994, five Michelin stars were awarded on the island of Ireland. Change was afoot. Many young Irish chefs and waiters emigrated during the 1980s although some, …

Factors Influencing Consumer Wine Choice: The Case Of Wine Tourism, Margaret Connolly

Books/Book Chapters

This research was undertaken to examine the relationship between the wine tourism activities of consumers and their subsequent wine choices. Exploratory research was undertaken giving specific attention to wine tourism, first, as a factor of influence on decision-making, second, on levels of consumer involvement and third on long-term consumer loyalty. A convenience sample of 12 wine consumers in Dublin participated in the study. Semi-structured in-depth interviews were used to gather the qualitative data used. The findings clearly establish links made by consumers between their wine tourism experiences and their subsequent wine purchase preferences. The findings highlight the importance of facilitating …

The Same But Different: Understanding Entrepreneurial Behaviour In Disadvantaged Communities, Thomas M. Cooney, Michelle Licciardi

Books/Book Chapters

While entrepreneurship is widely viewed as being equally accessible in all contexts, it could be questioned if potential or nascent entrepreneurs from minority and disadvantaged communities experience entrepreneurship in a similar manner to the mainstream population. This chapter examines immigrant, people with disability, youth, gay and unemployed communities to explore how their entrepreneurial behaviour might differ from the practices of mainstream entrepreneurs. What emerges is that marginalised communities can frequently find it difficult to divorce business from social living. This can have both positive and negative connotations for an entrepreneur, plus they face additional and distinctive challenges that mainstream entrepreneurs …

The Evolution Of The International Corporate Tax Regime, 1920-2008, Richard Woodward

Books/Book Chapters

No abstract provided.

B2b Social Media Marketing: From Information To Decision To Retention, Roisin Vize, Monique Sherrett

Books/Book Chapters

Social networks in a business context, are referred to as two or more connected business relationships, where an ‘exchange’ exists between business partners. The concept of a ‘network’ is based on the establishment of ties between individuals, groups of people, organizational departments or corporations, that leads to the creation of social networks (Michaelidou et al., 2011:1154). Advances in web-based technology and innovation have changed the nature of social networks. Where traditional social networks involve personal and social interaction of people these interactions are now mediated by computers and web connected devices such as mobile phones, laptops, and e-notebooks. The advent …

Embedding Career Competencies In Learning And Talent Development: Career Management And Professional Development Modules., Sue Mulhall, Mark Campbell

Books/Book Chapters

The chapter researches the theoretical positions and practical applications that enable educators to equip students with the knowledge and skills to self-manage their careers and develop professionally, thus facilitating the successful transition of undergraduates and postgraduates from the academic environment to the workplace. It locates the discussion within a context that recognises the different models that business schools can adopt when providing learning and talent development generally, and career and professional development specifically. The main focus of the chapter relates to three inter-related themes that underpin career management and professional development. First, situating career management and professional development within a …

Understanding How Immigrant Entrepreneurs View Business Opportunity Formation Through Ethnicity, Kingsley C. Njoku, Thomas M. Cooney

Books/Book Chapters

Given that international research is now consistently showing higher rates of entrepreneurial activity from immigrants above native people, research regarding our understanding of how immigrant entrepreneurs view business opportunity formation remains underdeveloped. Based upon a review of the literature, this chapter examines how ethnicity relates to business opportunity formation through constant interactions. It also introduces the Visual Mixed Embeddedness Framework as an empirical lens for understanding the differences in the business opportunity formation process models between immigrant and native entrepreneurs. By explaining how factors and traits from both home and host countries impact upon the immigrant entrepreneurial business activity process, …

A Strange Revolution: Mock Compliance And The Failure Of The Oecd’S International Tax Transparency Regime, Richard Woodward

Books/Book Chapters

No abstract provided.

Responsible Sales And Service Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy

Books/Book Chapters

The safe service of alcohol is of vital importance to those in the food and beverage industry - failure to act responsibly can result in fines, loss of license and the potential closure of the business. Responsible sale and service of alcohol (RSA) is important for all levels of the hospitality, tourism and retail service industries to minimise the risk of alcohol-related problems associated with the use and abuse of alcohol by any person. Management and all staff who sell or supply alcohol must promote and support a safer environment for alcohol to be consumed in a professional and responsible …

Learning Theories: Epedagogical Strategies For Massive Open Online Courses (Moocs) In Higher Education, Eileen O'Donnell, Mary Sharp, Seamus Lawless, Liam O'Donnell

Books/Book Chapters

This chapter reviews various learning theories about e-pedagogical strategies for the effective use of massive open online courses (MOOCs) in higher education. E-pedagogical strategies refer to the various teaching methods or approaches used by educators when encouraging students to engage with online learning. An up-to-date broad knowledge of learning theories is required by educators to inform and inspire their teaching approaches. Before developing lesson plans, educators should have a clear idea of the learning outcomes which they hope the learners will achieve by engaging with the lessons, be they delivered on or off line. By knowing the desired learning outcomes …

Technology-Enhanced Learning: Towards Providing Supports For Phd Students And Researchers In Higher Education., Eileen O'Donnell, Liam O'Donnell

Books/Book Chapters

No abstract provided.

Evaluating Hrd Programmes, Sue Mulhall

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No abstract provided.

‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly

Books/Book Chapters

In this chapter, we explore the untold stories of Spanish and Irish necessity entrepreneurs to better understand the process of becoming an entrepreneur. Working with narratives, media articles, and policy documents, we illustrate how necessity entrepreneurs do not recognize themselves in the institutionalized entrepreneur narrative as empowered, creative and independent individuals. It is necessity, not opportunity that is pushing, not pulling, them to become entrepreneurial. The process is experienced as more fragmented than official narratives outline. In exposing these untold stories, the chapter expands our understanding of entrepreneurship, presenting a more nuanced view of both entrepreneurs and the entrepreneurial process.

Development Discourse And Practice: Alternatives And New Directions From Postcolonial Perspectives, Paul Donnelly, Banu Ozkazanc-Pan

Books/Book Chapters

Development and aid programs, such as those aimed at promoting economic growth and prosperity in ‘Third World’ nations and transition economies, often arise out of Western and neo-liberal policy ideologies and practices. These programs may, in some cases, provide useful guidelines for restructuring institutional structures and governance mechanisms in nations that have long struggled with poverty, economic instability, health crises, and social and political turmoil. However, a growing number of critical voices are raising concerns over the guiding assumptions and inclusiveness of these policies and programs in their aims to promote economic development and social well-being in non-Western nations. We …

Personalised E-Learning: The Assessment Of Students Prior Knowledge In Higher Education, Eileen O'Donnell, Mary Sharp, Vincent Wade, Liam O'Donnell

Books/Book Chapters

Society’s use of mobile applications that instantaneously dynamically adapt to input has had the effect of users expecting immediate feedback from all applications based on their specific needs. The traditional concept of a one size fits all approach to managing an online learning environment could perhaps be improved by the inclusion of personalised learning experiences for students based on their prior knowledge. The purpose of personalised e-learning is to tailor learning content to the specific learning requirements of individual students. The focus of this chapter is to review the topic of personalised e-learning and discuss the issues and problems educators …