Business Commons^™

Out Of The Building, Into The Fire: An Analysis Of Cognitive Biases During Entrepreneurial Interviews, Tianxu Chen, Mark Simon, Ph.D., John Kim, Brian Poploskie

New England Journal of Entrepreneurship

A major source of failure for new ventures is the entrepreneurs’ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs’ misjudgment of the product-market fit. We provide recommendations to overcome these biases.

Adroll: A Case Study Of Entrepreneurial Growth, Todd A. Finkle

New England Journal of Entrepreneurship

This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.

The Effect Of Entrepreneurial Marketing On Outcome Goals In Smes, Richard C. Becherer, Marilyn M. Helms, John P. Mcdonald

New England Journal of Entrepreneurship

This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualitative and quantitative outcome measures for the SME and the entrepreneur (including company success, customer success, financial success, satisfaction with return goals, satisfaction with growth goals, excellence, and the entrepreneur’s standard of living). Using factor analysis, three success outcome variables (financial, customer, and strong company success) emerged together. A separate factor analysis identified satisfactory growth and return goals. Stepwise regression revealed entrepreneurial marketing impacts outcome variables, particularly value creation. Implications for entrepreneurs and areas for research are included.

How A Plane Crash Changed My Life, Ted Leonsis, Miles K. Davis

New England Journal of Entrepreneurship

In 1983 Ted Leonsis survived a crash landing of a plane he was on.This fateful event proved to be a pivotal point in his life. One of the byproducts of that near-death experiences is Leonsis’ list of 101 things to do before he died—a "bucket list” before the movie of that title came out. Leonsis has managed to accomplish more than two-thirds of the things on his list including owning a sports franchise (the Washington Capitals), changing someone’s life via a charity, sailing the Caribbean, and being on the cover of a magazine. As impressive as these accomplishments are, they …

Principles Before Profits: An Interview With S. Truett Cathy, S. Truett Cathy, Miles K. Davis, Leyland M. Lucas

New England Journal of Entrepreneurship

Interview of S. Truett Cathy with Miles K. Davis and Leyland M. Lucas.

Since 1946, S. Truett Cathy, founder and chairman of Chick-fil-A Inc., has run his enterprises based on his understanding of Christian principles. In the following interview, S.Truett offers his perspective on why focusing on principles is more important than focusing on profits and what he thinks it takes to succeed in business and in life.

The Lizard King Of Sobe Beverages, Laurence Weinstein, John Bello

New England Journal of Entrepreneurship

John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What many people do not know is how close Bello came to failing with his SoBe line of innovative drinks.

A Classic Book—Revisited, Peter A. Maresco

New England Journal of Entrepreneurship

Book review by Peter Maresco.

Ricardo Semler, Maverick: The Success Story Behind the World’s Most Unusual Workplace, New York: Warner Books, 1993. ISBN 9780446516969

Cashing In On Seafood, Laurence Weinstein, Stephen Heard

New England Journal of Entrepreneurship

Stephen Heard graduated from the University of Rhode Island in 1970 with a degree in business administration. He started his career by signing up as a management trainee at Woolworth’s Department Store in Wellesley, Massachusetts. It didn’t take him long to realize he missed his calling: being by the Rhode Island shoreline and employed in the fishing industry. Nearly 35 years later, Stephen is a self-made multimillionaire, having followed both his passion for entrepreneurship and for living his life on the Atlantic coast.

Neje Interview: Stew Leonard, Jr., Ceo, Stew Leonard's Company, John F. Welch College Of Business

WCBT Faculty Publications

An interview conducted with Stew Leonard, Jr., CEO of Stew Leonard's Company. NEJE interviews Stew Leonard Jr. as the entrepreneurial spirit at the Connecticut dairy will soon be passed on to the fourth generation of Leonards.