Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (3)
- Social and Behavioral Sciences (3)
- Communication (2)
- Communication Technology and New Media (2)
- E-Commerce (2)
-
- Hospitality Administration and Management (2)
- Medicine and Health Sciences (2)
- Physical Sciences and Mathematics (2)
- Architecture (1)
- Arts and Humanities (1)
- Communications Law (1)
- Computer Sciences (1)
- Education (1)
- Engineering (1)
- Graphics and Human Computer Interfaces (1)
- Health and Medical Administration (1)
- Law (1)
- Life Sciences (1)
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Business
The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman
The Threat Of Long-Arm Jurisdiction To Electronic Commerce, Robert J. Aalberts, Anthony M. Townsend, Michael E. Whitman
Faculty and Research Publications
Unfortunately for those whose businesses rely on the Internet, an increasing amount of legal conflict is also arising in reaction to this new business medium. As attorneys and the courts attempt to sort out the Internet’s legal status quo, both are considering such pressing substantive issues as electronic contracts, privacy, trademark, copyright, defamation, computer crimes, censorship, and taxation. It is imperative that information system professionals become aware of how evolving Internet law will affect the medium they are charged with administrating. An informed IS community is also much more capable of mounting legal and political challenges to law that might …
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Faculty and Research Publications
No abstract provided.
1998 - The Third Annual Symposium Of Student Scholars
1998 - The Third Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the Third Annual Symposium of Student Scholars, held on May 8th, 1998. Includes abstracts from the presentation and posters.
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Faculty and Research Publications
The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.
How Nonfinancial Performance Measures Are Used, Bonnie P. Stivers, Teresa Joyce Covin, Nancy Green Hall, Steve Smalt
How Nonfinancial Performance Measures Are Used, Bonnie P. Stivers, Teresa Joyce Covin, Nancy Green Hall, Steve Smalt
Faculty and Research Publications
Presents information on a survey of Fortune 500 and Canadian Post companies relating to what nonfinancial performance factors are companies measuring and whether they are using the ones they measured. Indication that these factors are not used in planning; Drawbacks identified in the study; Degree to which top executives in these companies identify particular nonfinancial performance factors as important.
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Faculty and Research Publications
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.