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Kennesaw State University

Conference

2019

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Publication

Articles 61 - 78 of 78

Full-Text Articles in Business

Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari Feb 2019

Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari

Atlantic Marketing Association Proceedings

No abstract provided.


Using Social Media To Improve Student Engagement And Learning, Tommy Hsu Feb 2019

Using Social Media To Improve Student Engagement And Learning, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.


Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee Feb 2019

Key Drivers Of Impulse Purchase Online: An Exploration In An Emerging Market, Avinash Mulky, Arimit Sarkar, Shreya Mukherjee

Atlantic Marketing Association Proceedings

No abstract provided.


Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins Feb 2019

Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn Feb 2019

Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn

Atlantic Marketing Association Proceedings

No abstract provided.


Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen Feb 2019

Finding In-Store Help: The Role Of Recommendation Agents On Shoppers’ Mobile Devices, James Coyle, Yi-Fan Chen

Atlantic Marketing Association Proceedings

No abstract provided.


Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd Feb 2019

Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Can Algorithms Reduce Unconscious Bias In The It Hiring Process?, Lynette Kvasny Yarger, Fay Cobb Payton Feb 2019

Can Algorithms Reduce Unconscious Bias In The It Hiring Process?, Lynette Kvasny Yarger, Fay Cobb Payton

Atlantic Marketing Association Proceedings

No abstract provided.


Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman Feb 2019

Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek Feb 2019

Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek

Atlantic Marketing Association Proceedings

No abstract provided.


Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna Feb 2019

Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna Feb 2019

Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna Feb 2019

Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.


Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman Feb 2019

Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman

Atlantic Marketing Association Proceedings

No abstract provided.


Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni Feb 2019

Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni

Atlantic Marketing Association Proceedings

No abstract provided.


Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres Feb 2019

Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres

Atlantic Marketing Association Proceedings

No abstract provided.


An Emotional Perspective On Political Attack Advertising, Kirsten Passyn Feb 2019

An Emotional Perspective On Political Attack Advertising, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


A Research Plan To Update The Marketing Literature On Legal Regulation Of Firms Using Direct Or Indirect Comparative Advertising In The United States, William Neese, Natalie Bryant, David Van Buskirk Feb 2019

A Research Plan To Update The Marketing Literature On Legal Regulation Of Firms Using Direct Or Indirect Comparative Advertising In The United States, William Neese, Natalie Bryant, David Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.