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Full-Text Articles in Business

Motivations To Select An Airbnb, Angela M. Brady Dec 2019

Motivations To Select An Airbnb, Angela M. Brady

MBA Student Scholarship

This literature review explores the phenomenon of the sharing economy, specifically the popular home-sharing concept of Airbnb. Peer-reviewed articles were used that report on the results of studies conducted via data research by studying Airbnb listings and third-party hotel data and various online surveys that reveal what drives traveler's decisions to select Airbnb accommodations over traditional hotels. “Airbnb describes itself as a trusted community marketplace for people to list, discover and book unique accommodations around the world” (Zervas, Proserpio & Byers, 2017, p.689). This paper also looks at the company and the availability of booking Airbnb accommodations across the world. …


The Impact Of Tourism On The Population Growth In Orlando, Florida, Timothy Mccann Dec 2019

The Impact Of Tourism On The Population Growth In Orlando, Florida, Timothy Mccann

MBA Student Scholarship

Orlando, Florida is currently experiencing one of the fastest population booms in the country. The purpose of this research is to explore possible factors that have acted as a catalyst for this population boom. With tourism, hospitality and events being such an important part of the economy, a qualitative field study will be used to determine whether tourism or hospitality can make an impact on how people are moving. Walt Disney World is one of the largest employers in central Florida and has a strong relationship with the City of Orlando and its residents. The participants in this qualitative field …


A Research Proposal: Policy Issues Of Video Game Addiction, Santosh Shivappa Kottalgi Aug 2019

A Research Proposal: Policy Issues Of Video Game Addiction, Santosh Shivappa Kottalgi

MBA Student Scholarship

The advances in computational power and high-speed internet are making digital games more interactive and entertaining as a popular leisure activity, leading to the rapid growth of the gaming industry globally. Game players are spending an increasing amount of time, money and energy to the extent that in many cases it is leading to game addiction (Griffith, 2002). Few games can be used for educational (Freitas & Griffiths, 2007) and medical treatment purpose to accelerate the cognitive learning of human being (Gentile et al.,2009), however, such needs are few. Due to pressure from families, doctors, educational institutions and even law …


Effective Leadership, Job Satisfaction, & Employee Motivation, Kathryn Boots Jul 2019

Effective Leadership, Job Satisfaction, & Employee Motivation, Kathryn Boots

MBA Student Scholarship

The purpose of this quantitative research proposal is to investigate the relationship between effective leadership and employee motivation in the nonprofit field. Effective leadership is a tool sought after in every industry and nonprofit fields are no different. This proposed study will look at the how leadership impacts employee motivation and if job satisfaction plays a mediating role. Keywords below will help define leadership styles and terms used throughout the proposed study. The literature review section examines previous studies conducted in the field of leadership, leadership techniques, as well as team and employee motivation. While effective leadership styles may differ …


Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple May 2019

Effects On Hotel Customer Service Based On Growth In Technology, Chelsea M. Temple

Senior Capstone Projects

This study will be concentrating on the effects of technology on customer service quality in the hotel industry. The purpose of this research is to measure the satisfaction of the guests based on the growth in technology in a hospitable setting. The customer guest satisfaction ratings and responses for this research will be based on a pilot study conducted by convenience sampling. The participants in this study are guests that have visited one of the top hotel chains in the world. The method of convenience sampling is used due to the opportune surveys that are sent to guests inquiring their …


Ethics, Corporate Social Responsibility, And Law, Luminita M. Cirstea Apr 2019

Ethics, Corporate Social Responsibility, And Law, Luminita M. Cirstea

MBA Student Scholarship

Corporate Social Responsibilities (CSR) and organizational ethics have been described with a variety of definitions in the past literature, without any explanations of the underlying motives and assumptions. For instance, Kim, Youn, and Lee (2019) define CSR as “activities or processes concerned with how an organization exceeds the minimum obligations to stakeholders’ specified through regulation and corporate governance” (p. 682). Although these descriptions have demonstrated different details and expectations of what social, business, and legal procedures a company can engage in, CSR defines the relationship between an enterprise and the community the industry serves. Additionally, CSR concentrates on the voluntary …


How Do Consumers Book Their Hotel Reservations? A Pilot Study, Charlotte Kasper Jan 2019

How Do Consumers Book Their Hotel Reservations? A Pilot Study, Charlotte Kasper

Senior Capstone Projects

Given the variety of options of methods available today, the pilot study is examining just computer, smartphone app, or telephone. Respondents also have the option of making a reservation directly with the brand hotel that they wish to stay with or making the reservation through other means. Originally hypnotized that respondents would make their reservations through an online travel agency using their smartphone app; over all respondents prefer to book directly with the hotel using a web browser. This study does indicate that there is potential for future study to take the survey a step further to ask more of …


Investigators Reflections On The Process And Experience Of A Mini-Ethnographic Case Study Research In Nigeria, Ezenwayi C. Amaechi, Patricia Fusch Jan 2019

Investigators Reflections On The Process And Experience Of A Mini-Ethnographic Case Study Research In Nigeria, Ezenwayi C. Amaechi, Patricia Fusch

College of Business Faculty Publications and Research

The purpose of this paper is to discuss the investigator's reflections, both prospective and retrospective, on the process and experience of conducting a mini-ethnographic case study research in Nigeria. The research titled “Exploring barriers to women entrepreneurs in Enugu State Nigeria” was written to add to the body of knowledge on barriers facing some small-scale women entrepreneurs in the marketplaces in Nigeria. A mini-ethnographic case study design was used for this study, this methodology is a combination of ethnography and case study research that can assist a researcher to gain an in-depth understanding of a phenomenon. The data collection methods …