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Parallel Session: Consumers' Need For Uniqueness, Attitude And Ethical Behaviour Towards Counterfeit Products In Pakistan, Faryal Salman, Farishtae Minwalla
Parallel Session: Consumers' Need For Uniqueness, Attitude And Ethical Behaviour Towards Counterfeit Products In Pakistan, Faryal Salman, Farishtae Minwalla
International Conference on Marketing
A major motivation for this study is to measure consumer buying behaviour and attitude towards counterfeit products in Pakistan. The author asserts that the stimulus for using counterfeit products is consumer‟s unconventional attitude towards these fake products and the reason for not using may be consumer‟s avoidance of similarity. Another minor objective of this study is to measure the ethical behaviour of consumers in lieu of using counterfeits.
Student Colloquium: Purchase Of Counterfeit Products, Muhammad Ahmed Anjum
Student Colloquium: Purchase Of Counterfeit Products, Muhammad Ahmed Anjum
International Conference on Marketing
According to Merriam Webster dictionary word “counterfeit” is defined as “made in imitation of something else with intent to deceive”. So the term counterfeit product refers to a product which is made in imitation of some famous or renowned brand. Therefore a counterfeit product can be great threat to the reputation of original brand as well as for the free market economy. This whole exercise gives rise to unfair market competition and unethical practices to follow. In Relation to that the purpose of this whole study is to investigate the respondent’s perceptions, ethical and personal traits and their understanding about …