Business Commons^™

The Impact Of De-Globalization On Global Supply Chains – An Exploratory Study, Mee-Shew Cheung

Association of Marketing Theory and Practice Proceedings 2024

The globalization of supply chains has been a critical driver of economic growth and development over the past few decades. However, the recent trend of de-globalization threatens to disrupt these supply chains and potentially undermine their benefits. This research anticipates uncovering significant insights into the impact of de-globalization on global supply chains, including changes in efficiency, supplier networks, and risk management strategies. Additionally, the study aims to provide practical recommendations for businesses and policymakers to navigate this evolving landscape.

Exploring The Effect Of Logos With Animals, Can Trinh

Association of Marketing Theory and Practice Proceedings 2024

Even though the use of logos that feature animals is prevalent (e.g., Porsche, Lamborghini, Hollister), there is a scant number of empirical works that examine the effect of such logos on marketing outcomes. This research represents a pioneering attempt to address this critical theoretical gap. We propose that logos that feature animals (i.e., animal logos) can influence product perceptions. Empirical evidence from two studies supports our propositions. The findings provide meaningful implications for both theory and practice.

Consumers' Brand Loyalty Towards Small Family-Owned Businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, Doret Botha Prof

Association of Marketing Theory and Practice Proceedings 2024

Family-owned businesses constitute a substantial portion of the workforce and GDP in South Africa and, with limited work opportunities in the public sector, play a significant role in job creation. As a result, family enterprises significantly influence South Africa's economy. This study aims to understand consumer loyalty towards family-owned businesses as brands by investigating family-owned businesses in the small mining town "Stilfontein" in the North-West Province, South Africa. Qualitative data collection involved semi-structured interviews with customers of family businesses to gather insights into brand loyalty. The identified themes and sub-themes highlight the importance of community bonds, personalized services, product quality, …

Enhancing Global Learning: Knowledge Acquisition And Organizational Practices In Internationalization, Christine A. Makama

Association of Marketing Theory and Practice Proceedings 2024

This study explores the pivotal role of international learning and knowledge acquisition in shaping organizational practices within the context of internationalization. It underscores the value of sourcing knowledge from external sources, learning from others, and creating a culture supportive of internationalization efforts. Drawing from the works of prominent scholars, this research highlights the interconnectedness of international learning, domestic practices, and knowledge acquisition. The study emphasizes the need for organizations to actively seek external knowledge, establish a culture conducive to internationalization, and efficiently manage both explicit and tacit knowledge to facilitate successful knowledge transfer and application in a global context. Tacit …

Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde

Honors College Theses

This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …

The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford

Honors College Theses

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Combating Luxury Brand Counterfeiting: Recommended Action Strategies, Md Shahidul Islam

Association of Marketing Theory and Practice Proceedings 2023

In the past few decades, luxury brand counterfeiting has grown significantly worldwide, and this growth caused considerable damage to the knowledge-based globalized economy and the brands. The rapid development of e-commerce business, primarily during the pandemic, has facilitated the counterfeiting trades through small shipments by different modes of transportation. Counterfeit products can be found in many industries, such as common consumer goods, IT goods, agriculture goods, pharmaceutical items, and luxury items (fashion apparel). The measures adopted to combat luxury brand counterfeiting are minimal to what should have been done. This study proposes that social media activism against counterfeiting is critical …

Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski

Honors College Theses

Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.

Jonny Boy Cookies' Event Campaign Targeting College Students, Ye'senia L. Agosto-Rivera

Honors College Theses

The evaluation of data from social media sites can offer valuable decision-making data for small businesses. Generally, college students are dependent on the Internet and social media sites precisely to connect with others socially. Can small businesses with limited finances and limited technical knowledge compete in this new social media-driven market to develop more in-person events? This paper discusses a detailed event campaign for Jonny Boy Cookies to expand their college student demographic beyond their current middle-aged women demographic. Quantitative approaches will be used to guide the research and implementation of new methods.

Supply Chain Resilience And Agility During Covid19: The Case Of Automobile Manufacturing, Leor Ben-Meir, Steve Lemay, Dave Mcmahon

Association of Marketing Theory and Practice Proceedings 2022

In this paper, we examine disruptions in the automobile manufacturing supply chain that resulted from the COVID19 pandemic. We explore the relationships between organizational resilience and agility and supply chain resilience and agility. We frame this exploration in terms of rare earth elements (REEs) and microchips, supplies that come from Tier 3 and Tier 4 in the automobile supply chain. We look at some adaptations made by Volkswagen to adapt to these disruptions but note that organizational resilience and adaptation does not always result in supply chain adaptation.

The Ethicality And Political Skill Of Leaders And Subordinate Job Satisfaction: A Study Of Accounting Faculty, Donald L. Ariail

Electronic Theses and Dissertations

Using a sample of 539 accounting faculty teaching in the United States, this study explored perceptions of the ethicality and political skill of their direct supervisors and self-reported levels of job satisfaction. Ethicality was measured with the Ethical Leadership Scale (ELS) and the Behavioral Integrity (BI) Scale. These measures, which were highly correlated, were proxy measures for accounting faculty perceptions of the tone-at-the-top (TATT)—the ethical leadership under which faculty teach and research. The results indicated that while the majority of accounting faculty perceived their direct supervisor as being ethical, about a third (28% BI, 34.8% ELS) of them did not …

Footloose Business Plan, Ashlyn Sarah Burnsed

Honors College Theses

Savannah, Georgia has over ten million visitors that spend over three billion dollars each year. The streets of Savannah are filled with countless retail stores to meet the needs of every tourist and local. Unfortunately, even with all of these stores there is still an unmet need. There is currently no store in Savannah that offers a trendy and affordable shoe. The following business plan presents a way to capitalize on this unmet market need. Our company, Footloose, has the potential to have a competitive advantage in an unsaturated shoe market. Footloose will cater affordable shoes to any women looking …

Cross-Border Acquisitions: A Country-Level Analysis, Jenny M. Heller

Honors College Theses

Country-level factors play an important role in the success or failure of cross-border acquisitions (i.e., acquisitions where the acquiring and target firms are in two different countries). If we are to understand and improve the success rates of these acquisitions, we must explore this issue in more depth. As globalization continues to emerge around the world, cross-border acquisitions have become a common way to enter a new foreign market. There is limited research available so far for these acquisitions on the country-level. Currently, cross-border acquisitions have failure rates of up to 70%. We analyze acquisition premium and use three dimensions …

Influence Tactics As A Function Of Supervisor Age, Zachary R. Weiner

Honors College Theses

Within the field of Human Resource Management, the topic of age related differences within the workforce has been of interest as a method of understanding the dynamics of workforce management. This study aims to develop a deeper understanding in age related differences by focusing specifically on influence tactics subordinates use to influence their supervisors. The current research shows gaps in the understanding of how the comparative age of a supervisor (the age of a supervisor compared to the age of a subordinate i.e. older, younger) affect the use of influence tactics. This study shows how the comparative age of a …

Georgia Management Students’ Perceptions Of Faculty Academic Qualifications And Professional Experiences, Juliann Sergi Mcbrayer, Gregory Quinet, Steven Tolman, Katherine Fallon

Georgia Educational Researcher

The purpose of this study was to explore perceptions of undergraduate management students at one Georgia institution of higher education regarding the importance of academic qualifications and professional experiences possessed by their management faculty. The study addressed the importance of these attributes to include relevant practical experience, traditional academic training, scholarly productivity, higher education institutions attended, and level of engagement with the business community. This quantitative study surveyed 70 upper-level management students using Likert categories to provide an exploratory view of attributes that today’s students view as important in faculty. The findings ranked attributes of relevant professional experience more important …

Adapting To Slow-Moving Crises: The Personal Protection Equipment Supply Chain In The Time Of Covid19, Jennifer Shullih, Stephen Lemay

Association of Marketing Theory and Practice Proceedings 2021

In this paper, we look at the supply chain for PPE during the COVID-19 pandemic of 2020. We look at the way the supply chain has responded to the pandemic, the coordination of the supply chain relative to the needs of primary users, and the consequences of its use. We find that the supply chain has continued to function more as a commercial supply chain than as an emergency supply chain largely because of a lack of centralized coordination. We include an analysis of existing concepts as they apply to this supply chain, but also incorporate preliminary results from a …

Investigating The Effects Of Tax Cuts On Capital Expenditures As An Alternative To Restore The United States Economy From The Covid-19 Pandemic, Carlos M. Parodi

Honors College Theses

The Corona Virus has interrupted several years of strong economic expansion in the United States. In fact, it has disrupted the lives of every single person and organization in the world. After reaching its peak in mid-April, the rate of cases and related deaths has finally started to slow down. The U.S. Government passed three different pieces of legislation to address the effects of the virus. It is now considering legislation (referred to as Phase IV) to accelerate the return of the U.S. economy to its pre-pandemic level. Studies have shown that capital expenditures have been essential during periods of …

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy and Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.

Identification And Ranking Of The Marketing Mix Of Services In The Banking Industry, Using Dematel, Reza Mohammadkazemi Dr., Saeed Kardar Dr., Mahnaz Pouriz Ms.

Association of Marketing Theory and Practice Proceedings 2020

In the current competitive market, identifying the major factors affecting the behavior of customers considered very important. Every organization needs to know, investing on which factor results in higher efficiency. Banks face a complex world of competition thus; they need to identify these factors. These factors differ from the factors in manufacturing industry. Therefore, banks need to understand their own marketing mix factors and identify the most important ones. As a result, in this research after a literature review, the factors identified and then by using DEMATEL, a ranking has done and the most important factor introduced. According to the …

Investigating The Influence Of A Web Based Logistics Tool On The Effectiveness Of Operations For The Center Of Innovation For Logistics Of Georgia, David Vaughn

Honors College Theses

Research suggests a correlation between advancements in logistics infrastructure and the development rate of regional economies. Some states have identified this correlation and have taken steps to create specialized entities aimed at catalyzing the growth of logistics within their state. In the state of Georgia, the Center of Innovation for Logistics is the entity responsible for coordinating logistic development activities. As part of their responsibilities, they are tasked with fulfilling information requests regarding logistics infrastructure availability throughout the state. However, the system is used to process these requests is antiquated and extremely inefficient. In an attempt to ameliorate this process, …

Dynamic Logistics Enabled By Iot, Madeline K. Conner

Honors College Theses

The implementation of Internet of Things technology is becoming increasingly popular in the logistics industry due to its promise of valuable payoffs. The benefits will span across the entire logistics value chain, and benefits from IoT implementation will also impact areas such as operational efficiency, safety, security, and customer experience, while redesigning traditional business models. This report specifically focuses on creating a dynamic logistics system using the Internet of Things. The findings of this report focus on the associated cost savings between traditional logistics systems, and a daily dynamic model enabled by IoT technology. By applying IoT to logistics operations …

Millennials Managed: How Millennials Perceive And Value Implicit Leadership Traits, Timothy P. Miller

Honors College Theses

This project focuses on how Millennials (born between the early 1980s and early 2000s) perceive and value the implicit leadership traits of managers in today’s business environment. The goal is to show that millennials perceive several implicit leadership traits such as Relationship-Oriented Leadership, Trust, Knowledge Demonstration, and Individualism as favorable while perceiving Justice Orientation and Confrontation as traits that bear negative consequences for job effectiveness and satisfaction. The research was done by distributing a survey to the National Millennials Community, a national organization comprised of over 200 members that span across the entire country, as well as a Georgia Southern …

Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim

Department of Marketing Faculty Presentations

No abstract provided.

Abet Accreditation Of Is And It Programs In 2013, Ronald J. Mackinnon, Kevin Lee Elder, John N. Dyer

Department of Enterprise Systems and Analytics Faculty Publications

The Accreditation Board for Engineering and Technology (ABET) has been accrediting engineering and computer science for many years. In recent years ABET has been accrediting Information Systems and Information Technology programs. ABET first accredited IS in 2000 and IT in 2003. ABET appears to have become the standard accreditation for IT and in the spring of 2014 there are 25 IT programs accredited by ABET. There are 38 IS programs accredited by ABET since 2000. This paper looks at the IS and IT ABET accredited programs and examines the common features and differences of these related accredited programs.

Web Scraping The Easy Way, Yolande Neil

Honors College Theses

Web scraping refers to a software program that mimics human web surfing behavior by pointing to a website and collecting large amounts of data that would otherwise be difficult for a human to extract. A typical program will extract both unstructured and semi-structured data, as well as images, and convert the data into a structured format. Web scraping is commonly used to facilitate online price comparisons, aggregate contact information, extract online product catalog data, extract economic/demographic/statistical data, and create web mashups, among other uses. Additionally, in the era of big data, semantic analysis, and business intelligence, web scraping is the …

Examining The Interplay Of Supervisor And Subordinate Leadership Style In The Performance Evaluation Process, Victoria A. Neuhauser

Honors College Theses

The purpose of this study is to determine if differences in leadership behavior preferences in subordinates and supervisors can lead to quantitative differences in performance evaluation scores. Leadership behavior was considered on two dimensions: preference for person-oriented behaviors and preferences for task-oriented behaviors. Findings indicate that leaders with a preference for task-oriented behaviors tend to rate subordinates with the same preferences higher than subordinates with different preferences. No such relationship could be found for person-oriented leaders. Leaders with equal preference for task- and person-oriented behaviors produced, on average, equivalent scores for both types of subordinates. In a business context, the …

The Effects Of Antipsychotic Quality Reporting On Antipsychotic And Psychoactive Medication Use, John R. Bowblis, Judith A. Lucas, Christopher Brunt

Finance and Economics Faculty Publications

Objective

The objective of this study is to examine how nursing homes changed their use of antipsychotic and other psychoactive medications in response to Nursing Home Compare's initiation of publicly reporting antipsychotic use in July 2012.

Research Design and Subjects

The study includes all state recertification surveys (n = 40,415) for facilities six quarters prior and post the initiation of public reporting. Using a difference-in-difference framework, the change in use of antipsychotics and other psychoactive medications is compared for facilities subject to public reporting and facilities not subject to reporting.

Principal Findings

The percentage of residents using antipsychotics, hypnotics, …

The Rapid Adoption Of Smarter Teamwork Tools: The System For Management, Assessment, Research, Training, Education, And Remediation For Teamwork, Matthew W. Ohland, Misty L. Loughry, Richard Layton, David Jonathan Woehr, Daniel Michael Ferguson

Department of Management Faculty Publications

No abstract provided.

Optimizing Student Team Skill Development Using Evidence-Based Strategies, Matthew W. Ohland, Misty L. Loughry, David Jonathan Woehr, Richard Layton, Daniel Michael Ferguson

Department of Management Faculty Publications

The critical importance of effective teamwork in engineering is widely recognized. Surprisingly, however, relatively little is known about how to develop teamwork skills in higher education classes, including what factors contribute to effective teamwork, their relative importance in a team's overall performance, and the underlying individual and interpersonal dynamics. Increasing numbers of engineering instructors are adopting instructional practices relying on teamwork, yet many instructors simply form student teams and hope the members individually and collectively learn on their own how to work in teams and succeed in their task(s). Instructors do this because they do not have guidance for a …

Health Disparities In Cardiovascular Disease And High Blood Pressure Among Adults In Rural Underserved Communities, William Amponsah, Marian M. Tabi, Godfrey A. Gibbison

Finance and Economics Faculty Publications

Purpose: This study examined the factors contributing to health disparities in cardiovascular disease (CVD) and high blood pressure (HBP) among adults in three rural underserved communities in southeast Georgia. Socioeconomic status as well as geographic location plays a significant role in one’s quality of health outcomes.

Methods: Individuals in three counties in southern Georgia participated in the study. The study was motivated by review of retrospective data from the 2008 Georgia Cardiovascular Health Initiative (CVHI) database to explain the factors contributing to the incidence of health disparities. A survey questionnaire was administered by telephone to adult members of …