Business Commons^™

Role Of Service Quality Factors In Word Of Mouth Through Student Satisfaction, Rizwana Rasheed, Aamir Rashid

Publications and Research

Purpose

Service quality in academics is imperatively crucial. Therefore, the purpose of the current research is to examine the effect of academic service quality factors in higher education institutions which mainly focuses on students' satisfaction and the extent of recommending the same institution to other students.

Design/methodology/approach

This research evaluated the effect of service quality on student satisfaction and word of mouth (WOM). Data were collected from 200 respondents from various business schools, and hypotheses were tested through a quantitative method using partial least square-structural equation modelling (PLS-SEM) with the help of SmartPLS to validate the measurement model.

Findings

The …

Nothing For Money And Your Work For Free: Internships And The Marketing Of Higher Education, Mara Einstein

Publications and Research

American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds) are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the attributes they believe will be most compelling to high schoolers and their parents, including academics, sports, campus life, and careers. Tied into this last factor is the promotion of internship opportunities. While some of these hands-on experiences lead to …

The Intellectual And Curricular Spaces Of Knowledge Studies, Jay H. Bernstein

Publications and Research

The words “knowledge” and “information” are sometimes used interchangeably, but the connection between them is complex and problematic. Knowledge is a mental product gained from engaging with information. All educational subjects, scholarly disciplines, occupations, and activities produce knowledge as well as information. Because libraries encompass potentially all subjects, professional vision in librarianship would benefit from an examination of knowledge that transcends the methods and topical concerns of individual disciplines. An interdisciplinary (or transdisciplinary) framework in which to view knowledge was pioneered in the post-Sputnik age by Fritz Machlup and Michael Polanyi. Their insights have stimulated scholars to develop research, publications, …