Business Commons^™

Consumer Attitudes Toward Selected Aspects Of Cause Related Marketing Promotions, Jean P. Machenberg

Master's Theses

The purpose of this study is to analyze consumer attitudes toward selected aspects of cause related marketing. Specifically, the study will attempt to: determine the extent to which consumers are aware of cause related marketing promotions and the extent to which they knowingly participate in these promotions, explore consumer perceptions of their own social responsibility as defined by giving to charity and also explore consumer attitudes toward businesses role in support of charitable causes, measure consumer attitudes toward charities who join with corporations in CRM promotions, measure consumer approval or disapproval of CRM promotions, investigate the effect of CRM promotions …

Medication Administration By Non-Registered Nursing Personnel : A Safe And Cost Effective Way To Reduce The Shortage Of Registered Nurses, Royce A. Burruss

Master's Theses

The purpose of this study is to demonstrate the efficacy of, and necessity for, assigning the technical tasks of medication administration to non-Registered Nursing (non-RN) personnel in light of the continuing Registered Nurse (RN) shortage in the acute care setting and our rapidly changing and financially unstable health care environment.

Opportunities To Develop A Strategic Competitive Advantage In The Electric Utility Industry, Tim J. Carroll

Master's Theses

Competitive forces are gaining more steam within an industry that has been characterized as a regulated monopoly. Electric Utilities must develop a strategic competitive advantage in order to survive and succeed in this new environment. This project articulates the more significant competitive issues impacting the generation, transmission and distribution of electric power. Issues are organized and focused, communicating the important connection between the macroenvironment and successful strategy development. The project explores several parameters which could provide an indication of the relative strengths or weaknesses of market participants. Specific utilities are evaluated to reveal the opportunities and challenges facing executive management. …

Fishing, Pulling, Grappling, Twanging, And Charging Around : A Study Of Spectators At Special Events Sponsored By Pinkerton Tobacco Company Brands And The Impact Of The Events Upon Market Share, Herbert W. Hausmann

Master's Theses

Given the current commitment to special events/sports marketing by The Pinkerton Tobacco Company and the anticipated increasing importance of this marketing tool, marketing management felt the establishment of a formal selection process and a procedure for evaluating current and potential events was a critical objective. As a starting point for selection criteria, the Special Events Department adopted event selection criteria utilized by R.J. Reynolds Tobacco company.

Corporate Responses To Day-Care Needs As A Function Of Organizational Characteristics : Going Beyond The Bottom Line With Babies, Maria Legrand

Master's Theses

This paper reviews various aspects of the child care issue: demographic, economic, political and psychological. It also reviews the day-care options available to organizations. A review of organizational characteristics includes looking at the organization's goals, external environment, technology and structure. Finally, day-care options and the organizational characteristics are linked to form a set of hypotheses, the testing of which is beyond the scope of this paper.

Analyzing The Effect Of Perceived Personal Risk In A Capital Equipment Purchase Decision, Jim Follmar

Master's Theses

This study of perceived risk will look at a specific buying situation--capital equipment projects over $250,000. The main objective is to gain a better understanding of how perceived risk effects the purchase decision and what steps a selling organization can take to address risk and increase its ability to obtain capital equipment orders.

New-Product Development : The Process In Specialty And Performance Chemicals, Francis J. Hammond

Master's Theses

Effective new-product development will be one of the greatest management challenges of the 1990s. This paper explores the new-product development process and discusses the process in terms of specialty and performance chemical businesses. The focus of this paper is on understanding how structure (particularly working structure), business orientation, and the existence of strategy influences new-product development. The paper discusses the rationale for, and the measurement of, loose-tight structures in the new-product development process. An approach to measuring business orientation is suggested, tested and recommended for further study.

A Land Development Financial Model, Bruce Saunders

Master's Theses

Often the term "real estate industry" is casually used as if sufficient in accurately describing a well defined segment contributing to the GNP. In actuality, real estate is a very large complex industry, involving a variety of corporations, partnerships, trusts, and individuals with different functions and objectives. A comprehensive profile of the industry would include investors, lenders, and government regulators. These players may be involved with a vast array of projects such as undeveloped land, single family and multifamily housing, office building, shopping centers, industrial buildings, hotels and motels, mobile home parks, resorts or recreational complexes. This variety illustrates the …

Core Component Choices In Single-User Computer Systems : A Home Office User's Perspective, James W. Violette

Master's Theses

The home office is a rapidly growing segment of the business environment. The trend toward two-income families and concerns over quality of life have made the office at home increasingly attractive alternative business style. The evolution of technology during the past ten years has opened up a broad array of choices.

The introduction of the IBM personal computer in the fall of 1981 provided the technological nucleus. Other office products aimed at the individual user such as personal copiers, facsimile machines, smart typewriters, and multi-function telecommunications products have grown around it.

The evolution of personal computer technology has been accelerating …

The Use Of The Racketeer Influenced & Corrupt Organizations Act In Claims Of Quid Pro Quo Sexual Harassment, Margaret O'Brien

Master's Theses

No abstract provided.

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

A Retail Branch Profitability Measurement Model For The Thrift Industry, Rex L. Smith Iii

Master's Theses

Deregulation of the financial services industry has created a need for management to adapt a different approach to operations. Drastic regulatory and environmental changes have forced thrifts and banks to concentrate on increasing efficiency and core profitability from the retail branch network. Once considered to be highly bureaucratic, financial institutions are trimming back off ice review and focusing on a more decentralized leaner operation. Expensive mergers and large conglomerate financial powerhouses have created a need for increased management controls and reasonable methods of measuring the true profitability of the individual business units within a financial services company.

Trends In Solid-Waste Management And The Implications For The Aluminum Beverage Can, Phil Whitehouse

Master's Theses

The aluminum beverage can market is extremely important for Reynolds Metals Company and other aluminum producers being the single largest end-use market for aluminum in the United States. Shipments of 77.9 billion cans in 1988 accounted for 96% of total beverage can shipments, equivalent to 3.6 billion pounds of input canstock or 21% of the estimated 16.9 billion pounds of U .S. aluminum industry shipments. It is also one of the few aluminum markets that has exhibited consistent growth this decade, with canstock shipments increasing 4.6%/yr.versus 1.8% for all other products. Its success can largely be linked to its recyclability …

Are Bonuses Compatible With The Deming Philosophy?, F. Case Whittemore

Master's Theses

This paper examines the philosophy of Dr. W. Edwards Deming to determine what principles of that philosophy should apply to selecting a bonus compensation plan. All types of bonus plans, including the following incentive bonus plans individual incentive, group incentive, gain sharing, profit sharing and pay-for-knowledge are examined to determine which meet the Deming principles.

Industrial Relations Behind Bars: Human Resource Problems And D Issues In The Management Of Civilian And Convict Employees In Correctional Institutions, Irwin B. Horwitz

Master's Theses

No abstract provided.

Integration Of The Workforce In The Steel Industry: The Inland Steel Experience 1945-1969, Carolyn Hernandez

Master's Theses

No abstract provided.