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Full-Text Articles in Business

B.E.I.B. And Financial Inclusion In Northwest Cameroon, Kareen Ngendape Atchala Aug 2016

B.E.I.B. And Financial Inclusion In Northwest Cameroon, Kareen Ngendape Atchala

Capstone Collection

The Bee Effect Initiative Bank uses an integrated approach to foster financial inclusion in the North West region of Cameroon. This paper has several services under three main themes; economic wellbeing, capacity building, and insurance. Its theory of change and objectives while seeking to make profit centers on creating social change. The mechanics in the paper seek to evoke sustainable economic change in cross sectors- savings, credit, capacity building, and insurance with ROSCAs as target clientele.


Wired Women: Understanding And Reaching The 18-24 Year Old Women Of Today, Jessica David May 2013

Wired Women: Understanding And Reaching The 18-24 Year Old Women Of Today, Jessica David

Syracuse University Honors Program Capstone Projects

Wired Women represent a segment of the larger millennial generation that has not previously been looked at as a singular target. Previous generational spans of 15-20 have until now successfully identified people of similar tastes, behavior and experience. The increased rate of technological discovery and innovation that has taken place over the past 25 years has caused a generational divide within millennials. It is necessary that this group of 18-24 year old women be examined separately from older millennial women as well as their same-aged male cohorts.

18-24 year old women represent an opportunity for advertisers to reach a group ...