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Full-Text Articles in Business
Strategic Information Technology Alignment: Conceptualization, Measurement, And Performance Implications, Magno Queiroz
Strategic Information Technology Alignment: Conceptualization, Measurement, And Performance Implications, Magno Queiroz
Magno Queiroz
Explaining the effect of information technology (IT) on organizational performance is a primary concern for strategic IT alignment research. The central hypothesis is that performance is a function of the alignment between IT and the organization’s business strategy. Preceding theories explain the performance implications of IT alignment within a single line of business. However, they do not explain the need for IT to be aligned with distinct strategies developed at the corporate and strategic business unit (SBU) levels in a multi-business organization. This thesis begins the task of unpacking the concept of IT alignment to explain the performance implications of …
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Dr. Tamilla Curtis
The regional jet aircraft is a unique market niche. Particularly suitable for providing capacity in the 30 to 90 seat range, these jets are often used to connect smaller airports to network carrier hubs, as well as to fill in during slow periods. The market is currently dominated by two manufacturers: Brazil's Embraer and Canada's Bombardier. Due to the nature of the global aircraft industry, Embraer and Bombardier are largely dependent on the international sale of their aircraft for steady revenue streams. Orders and deliveries of aircraft with fewer than 100 seats have grown rapidly over the past ten years. …
Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (B): Creating A Platform For Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the second part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (B): After helping Sentosa define their business model in the A case, the focus shifts to developing an integrated information technology system to enable business growth while working with existing the constraints of existing infrastructure. The goal is to have an IT platform that would provide a total customer experience ranging from tickets to personalised offers. The second case …
Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule
Sentosa (A): Asia’S Favourite Playground, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the first part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (A): This case starts as Esther Wong, deputy director of solutions technology is tasked with boosting local attendance to Sentosa, the resort island near the heart of Singapore. The island had done well in attracting foreign visitors, and management saw the next challenge to be attracting locals to the island, who often saw it as expensive and difficult to …
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
Sentosa (C): Advancing Sentosa’S Strategy Through Integrated Customer Engagement, Jason Woodard, Kevin Sproule
C. Jason Woodard
This case is the third part of a three-part series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case (A) – Marketing / Analytics Case (B) – IT solution design Case (C) – Long-term strategy Sentosa (C): After successfully answering the ‘big’ questions like how to drive Sentosa’s core revenue and designing a new IT platform, students are asked to tie it all together. How can their learning be used to chart a strategy for the Sentosa Leisure Group? How can they realise the aggressive revenue and profit goals set forward by the board? In …
The Invisible Hand Of Business Strategy Processes: Culture, Power And Politics In Stragegy In A Developing Country, Ananda Wickramasinghe
The Invisible Hand Of Business Strategy Processes: Culture, Power And Politics In Stragegy In A Developing Country, Ananda Wickramasinghe
Ananda Wickramasinghe
This paper argues the reasons for limited compatibility of western strategic approaches with production relations in Sri Lankan tea plantation sector from findings of case study research. Reasons for this include the great diversity within the sector in relation to key issues including caste and class, ethnic groups and their political groupings, and in particular to modes of production which span traditional, capitalist and state capitalist models. Managers in developing countries struggle to assimilate such prescriptive perspectives and frameworks into their firms in response to external pressures. This suggests strategy research needs to be informed beyond generalised strategy and national …
Questioning The Epistemic Virtue Of Strategy: The Emperor Has No Clothes!, Steven French, Alexander Kouzmin, Stephen Kelly
Questioning The Epistemic Virtue Of Strategy: The Emperor Has No Clothes!, Steven French, Alexander Kouzmin, Stephen Kelly
Adjunct Professor Stephen J Kelly
A critical analysis of contemporary strategic management theory and practice suggests that modernist, linear thinking has facilitated the development of an abstracted reality which is misleading to managers and fundamentally flawed. It is argued that formulaic strategic tools such as those propounded by Porter fail to capture the reality of the complex environments that confront firms and falsely suggest that an answer can be derived from a predetermined toolbox. As an alternative to this dominant paradigm, the complexity of markets is presented not as something to be feared and ignored, but rather as a truth to be embraced. As a …
Strategic Customer Service By John Goodman, William Bleuel
Strategic Customer Service By John Goodman, William Bleuel
William H. Bleuel
Graziadio Business Review
Editorial: The "Measurement Trap", William Bleuel
Editorial: The "Measurement Trap", William Bleuel
William H. Bleuel
While I strongly agree that measurement in business is important, I also maintain that there is a degree of risk in taking measurements. I refer to this risk as “the measurement trap.” The measurement trap occurs when an executive believes that he can understand the business and customers in his market by increasing the number of instances of measuring aspects of his business and increasing the level of sophistication within his measurement system.