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Impacts Of Collegiate Athletics On A University And Their Potential Benefit To The Overall University, Chad A. Eickhoff

Culminating Projects in Kinesiology

Collegiate athletics has long been a part of the American university setting. It is difficult to argue that athletics does not have an impact on the overall university. However, there is much debate as to whether the overall impact of collegiate athletics on a university is beneficial, and to what degree. As universities invest resources toward the betterment of athletic programs, it is important to critically analyze whether this is a worthy investment for a university as a whole. This paper provides an analysis of the impact of collegiate athletics on a university, looking primarily at return on investment both …