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Sports Management

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Selected Works

2014

Articles 1 - 2 of 2

Full-Text Articles in Business

“College Kids With Big Titles”: A Critical Assessment Of A Sport- For-Development Program’S Organizational Capacity, Natalie L. Smith, Nicole Melton May 2014

“College Kids With Big Titles”: A Critical Assessment Of A Sport- For-Development Program’S Organizational Capacity, Natalie L. Smith, Nicole Melton

Natalie L. Smith

Excerpt: Sport-for-development (SFD) programs are an increasingly important component of international development. USAID, the UN, as well as influential sport organizations like the International Olympic Committee have recognized sport as a tool for social engagement and development (IOC, 2009; UN, 2010; USAID, 2013).

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Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin Dec 2013

Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin

Oscar T McKnight Ph.D.

No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology in relationship to college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy that can be an integral component of a marketing campaign to increase football game attendance.

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