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Full-Text Articles in Business
Social Acceleration In The Marketplace: Three Essays Exploring The Intersection Of Culture And Consumption, Sarah Grace
Social Acceleration In The Marketplace: Three Essays Exploring The Intersection Of Culture And Consumption, Sarah Grace
Graduate Theses and Dissertations
Consumer culture is fast. Goods, services, people, ideas, and values – the material and nonmaterial aspects of culture – are moving more quickly throughout the marketing system than ever before. Such acceleration effects diverse stakeholders: people, public, and planet. This dissertation explores the phenomenon of ‘social acceleration’, and specifically, the ‘acceleration of the pace of life’ which examines the feeling that time is going faster in modern societies as a result of “the increase of action episodes per unit of time” (Rosa 2013, 80). This project develops an understanding of how meanings in marketing are socially constructed in relation to …
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
Honors Theses
An individual’s social position shapes taste culture as it pertains to fashion and branding. The purpose of this research is to develop more knowledge on who or what social factors are driving consumer’s perception of the brands they want, or don’t want to buy. The perspective of consumption seems to transcend self-interest alone and this thesis aims to analyze the extension of that transcendence. Brands are not merely relating to consumers through a relationship of functional need, but also interfere and are driven by social relationships between consumers. There is evidence that suggest that consumers might interact with brands that …