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A User-Generated Content Analysis On The Quality Of Restaurants Using The Tourqual Model, Tiago S. Mondo, Andre R. C. Perinotto, Valerio Souza-Neto
A User-Generated Content Analysis On The Quality Of Restaurants Using The Tourqual Model, Tiago S. Mondo, Andre R. C. Perinotto, Valerio Souza-Neto
Journal of Global Business Insights
The restaurant market is becoming more competitive, and businesses are challenged to differentiate themselves in this sector in terms of quality of services. This research aimed to identify the specific indicators for measuring the quality of restaurant service in Brazil. Based on a quantitative paradigm, we adopted a user-generated content analysis with a sample of 1,143,631 customer reviews from 35,611 restaurants in seven Brazilian cities available on the TripAdvisor platform. We collected and registered the data in text and analyzed the results with the support of T-LAB software. Moreover, we adopted TOURQUAL Protocol (Mondo, 2014) to identify the main requirements …