Business Commons^™

Empresa Social E Innovación Sustentable: Soluciones Para El Desarrollo, Marco Tavanti

Public and Nonprofit Administration

Keynote presentation to define the lessons and fields and Latin American context of social enterprise. The slides introduce and clarify the notion of social enterprise from global lessons in poverty reduction and sustainable development and in relation to social economy.

The Relationship Between Sports Sponsorship And Corporate Financial Returns In South Africa, Michael Goldman, Julian Blake, Sonja Fourie

Sport Management

Purpose

Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 2015 for a period of two years. A quantitative methodology was employed whereby share price, …