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Full-Text Articles in Business
Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy
Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy
Global Strategic Communications Student Work
Longevity through connecting with multiple ages groups is key to any brand’s success. For sporting brands, it is crucial that the brand is able to connect to the millennial and Gen Z age groups in order to begin introducing newer audiences to the brand; gaining a deeper appreciation for the brand, the teams, and their players. As the youngest premier league in North America sporting and highest league for North American soccer, Major League Soccer (MLS) is currently growing its market size, although, there are not many fans between the ages of 18-30. With the introduction of world renowned players …
Medical Tourism & Communication, Alicia Mason
Medical Tourism & Communication, Alicia Mason
Faculty Submissions
Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business …
Sport Branding In The Digital Age Prs 370, Joanna Burkhardt
Sport Branding In The Digital Age Prs 370, Joanna Burkhardt
Library Impact Statements
No abstract provided.
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …
Fundamentals Of Library Instruction, Darren Sweeper
Fundamentals Of Library Instruction, Darren Sweeper
Sprague Library Scholarship and Creative Works
No abstract provided.
Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson
Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson
Honors Projects in Communication
In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look into was the financial press' failed coverage of the finance industry, both today and in the past. In looking at this event, I will focus on both the financial press that failed to cover the happenings of the financial industry, as well as those that did recognize the issue at hand. …