Business Commons^™

Inside Unlv, Shane Bevell, David Ashley, Tony Allen, Mamie Peers, Allison Miller

Inside UNLV

No abstract provided.

The Waiting Game, Dennis Moore

UNLV Theses, Dissertations, Professional Papers, and Capstones

A study of wait times in the hospitality industry, and the guest satisfaction as related to those waits. When faced with waiting, what are the perceptions of the customer, and what can be done to help shorten the perception to help guest satisfaction. Finally, to look into the technology that is available today and in the near future, and what some industries have done to help alleviate the wait time to satisfy their customers’ needs.

An Analysis Of The Environmental Content Of Las Vegas Strip Hotels, Andrew M. Levey

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examines the environmental content of hotel properties websites. The central question of this study is whether Las Vegas Strip properties have gone green, or plan to go green. Thus, the purpose of this paper is to examine the frequency of the environmental content of twenty-three Las Vegas Strip hotels’ websites as well as five upcoming hotel projects and one hotel expansion project on the Strip. The twenty-eight hotels are all located along Las Vegas Boulevard, also known as the Strip. All properties examined have over two thousand rooms each. The goal is to determine how prevalent and important …

High Occupancy Strategy At Thehotel: Is It Worth The Negative Impacts?, Joe Tidwell

UNLV Theses, Dissertations, Professional Papers, and Capstones

THEhotel in Las Vegas, Nevada operates on a high occupancy throughout the year. Taking advantage of traffic flow through other areas of the property while maintaining a high reputation for customer service on the rooms side is the most efficient way to produce profit that will please the executive team, the guests, the employees and the shareholders of MGM Mirage.

A Comparative Analysis Of Mice Destinations Between Macau And Singapore, Cheong Su Richard Tan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Macau is probably best known worldwide for its gaming industry which has always been a staple of its economy and has surpassed Las Vegas as the world’s biggest gambling market in 2006 (Cheung, 2007). After its return to Chinese rule in 1999, the Macau Special Administrative Region (SAR) government decided to diversify its economy and liberalized the gaming market with an aim to transform the territory into a centre of gaming, cultural events, conference and exhibition (Pao, 2004). Recognizing the economic benefits of MICE, the SAR government aims to nurture the city into a prominent MICE destination (Macau Government Tourist …

Technology And Social Anxieties, Attitudes And Behavioral Intentions Of Singaporeans Towards Using Self-Service Technology (Sst), Mukesh Kumar

UNLV Theses, Dissertations, Professional Papers, and Capstones

The interactions between customers and service organizations, known as service encounters, have generally been between front-liner and consumers. Gradually however, these encounters are changing with the introduction of self-service facilities that are quickly replacing service staff. The use of self-service technology has seen an incredible amount of growth globally over the last few years. Self-service technologies are currently being used in more diverse ways for new services than once thought possible. The expenditure on self-service kiosks is expected to rise by 88% and the dollar value of transactions taking place through self-service technology should exceed 1.3 trillion by 2007 (Avery, …

Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Globalization is fast becoming the new trend of the hospitality industry. It remains as a highly complex and controversial concept that is not a new phenomenon. Researchers have suggested that globalization is likely an irreversible forceful process that will change the face of businesses (Mrak, 2000). In the recent Global Relocation Trends Survey conducted annually by GMAC Global Relocation Services (2007), it was reported that more than two-thirds (69%) of the multinational corporations surveyed reported an increase to the number of international assignments. This is the highest percentage that was ever reported, with more companies (65%) indicating their intent in …

Managing Halal Quality In Food Service Industry, Siew Fun Vivienne Soong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Muslim world population survey conducted in 2005 found that Islam is the fastest growing religion on earth, both through birth and adoption. There were 2 billion Muslims scatted around 148 countries and the figures are rising each day. It is estimated that by 2010, the Muslim population will exceed 3 billion (Evans, 2005). The recorded growth rate for Muslim population is as follows: the Europe Muslim population of around 25 million increased at a rate of 140% over the past 10 years, America’s by 25%, Australia’s by 250% and Asia’s increased by 12% over the same period. The healthy …

Effects Of An Upbeat And Positive Attitude In Customer Service Interactions, Brent Pritchett

UNLV Theses, Dissertations, Professional Papers, and Capstones

In an extension of research demonstrating the effects of an upbeat and positive attitude in customer service interactions, the experiment and case studies examined in this paper identified evidence in support of displaying a positive behavior during customer service interactions. In the experiment, casino table game dealers were identified that exuded a consistent upbeat and positive attitude. These dealers were compared to other dealers who were inconsistent in their behavior. The experiment revealed that dealers, who engaged customers with a positive attitude, earned more in tipped income. In a series of case studies, service surveys were taken from customers that …

The Relationship Between International Expansion And Firm Performance: An Investigation Of U.S.-Based Restaurants And Firms, Soyeon Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study has three objectives. First, based on the above argument, this study aims to examine whether there is an association between international expansion and U.S.-based restaurants performance in terms of accounting-based measures. Second, this study intends to examine how the performance of service firms will indeed change within an observed time frame of international expansion. Finally, the research hopes to provide insights and assistance both to academics and to company strategists who are in charge of the international operations of service firms.

Inside Unlv, Diane Russell, Erin O'Donnell, Cate Weeks, Shane Bevell, Grace Russell

Inside UNLV

No abstract provided.

Premier, Stuart H. Mann, Karen Sharp, Stephen Michaelides, Robert N. Grimes, Erin O'Donnell, Judy Nagai, Christian E. Hardigree

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Variable Check-In Time: Raising Room Revenue With Multiple Daily Check-In Times, Matthew Kaplan

UNLV Theses, Dissertations, Professional Papers, and Capstones

An exploration of a new theory of hotel room valuation and pricing called “Variable Check-In Time”. The theory holds that hotels could increase room revenue by instituting multiple daily check-in times, rather than the typical, universal 3:00 p.m. to 12:00 p.m. room-day. In doing so, hotels could accommodate guests for more hours per day, thus raising the room night’s salable value. The paper presents the concept of the room-hour and of room-hour utility, making a quantitative case for increased room revenue on utility-maximization grounds. A model for the optimization of room-hour utility is presented, as well as a demonstration of …

Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.

Developing A Managerial Plan To Guide The Planning Process For Charity Events, Nicole Molina

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper was to develop a managerial plan to guide the planning process for charity events. A guideline was developed, tested and refined based on a case study of the Prostate Cancer Foundation charity held in October, 2007 at Wynn Las Vegas. A strategy arose from an adaptation of the standard business plans outlined by the Small Business Administration. The resulting business plan, detailed event checklist and timeline will be a guiding tool when planning other charity events.

Interview With Dan J. Wilson, Sudan Farms, 2007 (Audio), Dan J. Wilson

All Sustainability History Project Oral Histories

Interview of Dan J. Wilson by Jason Keaton at Canby, Oregon on August 10th, 2007.

The interview index is available for download.

Burnout And Perceived Organisational Support Among Frontline Hospitality Employees, Gabrielle Walters, Michael Raybould

Michael Raybould

This article describes research designed to investigate the relationship between burnout and perceived organisational support (POS) among front-line hospitality employees. Three hundred front-line employees of a multisite hospitality firm were surveyed using an instrument comprising the general survey version of the Maslach Burnout Inventory and the 17-item version of the Survey of Perceived Organisational Support (POS). Significant relationships were found between POS and each of the three burnout dimensions of exhaustion, cynicism and personal efficacy. The findings of this study contribute to the existing academic literature and provide hospitality managers with a better understanding of the factors that contribute to …

Manager Retention And The Steamboat Ski Resort, Michael D. Gumbiner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The material for this paper centers on the Steamboat Ski Resort Corp. The ski resort was chosen for this study because of its need for a management retention plan. Steamboat was ranked as a top 10 international ski resort in North America by Snow Country Magazine (“Top 50 ski resorts,” 1997). It has maintained this distinction for many years. It has been noted for its idealistic “champion power” and its unpopulated vast terrain. In particular, it has always scored high in the customer experience categories for exceptional down-home friendly people. A chart, prepared by Net promoters.com, on customer and employee …

Stated Economic And Social Motivations Of Australian Farm Tourism Operators, Claudia Ollenburg, Ralf Buckley

Claudia Ollenburg

Farm tourism enterprises combine the commercial constraints of regional tourism, the nonfinancial features of family businesses, and the inheritance issues of family farms. They have theoretical significance in regional tourism geography and economics, family tourism business dynamics, and rural diversification. We examined motivations of farm tourism operators throughout Australia using both qualitative and quantitative methods. In contrast to Europe and the United States, social motivations are marginally more important overall than economic motivations. For most operators, however, both are important; and different motivations are dominant for different types of farm landholders and at different stages in farm, family, and business …

Premier, Stephen Michaelides, Deirdre Flynn, Robyn Campbell-Ouchida, Karen Sharp, Judy A. Nagai

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Hotel Energy Use Contributes To Global Warming, Christine Faja

UNLV Theses, Dissertations, Professional Papers, and Capstones

Before learning about the consequences of global warming and the efforts hotels are making to reverse the effects, it is important to get a better understanding of what exactly is the phenomenon that scientists call global warming. According to the EPA (2006), the earth’s climate has changed several times since the beginning of Earth’s existence. The earth is hotter than ever. NASA has reported that the earth’s average surface temperature has risen from 1.2 degrees to 1.4 degrees Fahrenheit since 1900. They also found that the warmest years have occurred within the last 15 years, with 1998 and 2005 being …

Developing A Dining Customer Satisfaction Measurement And Response Tool, Mike Distefano

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are many customers and guests who depart a hotel or its dining and entertainment facilities with a "bad taste" in their mouths due to customer service situations that either went wrong completely, or simply did not meet those particular guests' expectations. This frequently results in the seeking by guests of better service experiences by going to the competition, which ultimately represents lost or foregone revenue. These are situations from which management could have actually benefited. It is merely a matter of construing them as opportunities to consummate long-term customer relationships. This misconception is often due to ignorance or oversight …

Exploring Revenue Management In Spas: Yield Management Concepts In The Spa Industry Today, Elaine M. Balkoulis

UNLV Theses, Dissertations, Professional Papers, and Capstones

The primary goal of this paper is to further explore the applications of yield management in the spa industry and identify the techniques that are currently used by spa operators. The paper will also evaluate the most popular spa software systems utilized. Furthermore, the paper will investigate the existence of yield management features in the current spa software systems. In addition an effort will be carried out to examine the spa patrons’ perception on yield management strategies in the spa environment.

Dark Tourism: The Ethics Of Exploiting Tragedy, Philip R. Stone

Dr Philip Stone

Biometrics For Hospitality And Tourism: A New Wave Of Information Technology, Bomi Kang, Kathleen Pearl Brewer, Billy Bai

Hospitality Review

The technologies that empower biometrics have been around for a number of years, but until recently these technologies have been viewed as exotic. In the not too distant future biometrics will be used to regulate internal processes and to improve services in the hospitality and tourism industries. This paper provides an understanding of the current use of biometrics in general and its practical value for the future in hospitality and tourism. The study presents a review of current practices of biometrics with special reference to the hospitality and tourism businesses, addresses key issues imposed by this technology, and identifies business …

Management Retention Factors In The School Foodservice Industry, Robin B. Dipietro

Hospitality Review

Management retention in the school foodservice industry has been a growing concern for school district decision makers due to the large numbers of managers reaching retirement age and the shortage of qualified people to fill the positions. As with other foodservice positions, turnover rates and the shortage of service employees will continue to be challenges well into the 21st centery. The current study employed by a self-administered questionnaire and asked 101 school foodservice managers in Central Florida to rate their perceived importance of and their perceived experience with 20 employment characteristics of their job. There were significant differences in 17 …

Agency Costs, Bankruptcy Costs And The Use Of Debt In Multinational Restaurant Firms, Arun Upneja, Michael C. Dalbor

Hospitality Review

The purpose of this paper is to understand whether multinational restaurant firms (MNRF’s) have higher agency and expected bankruptcy costs. Given this expectation, this may have an impact on the amount of debt incurred by MNRF’s. Overall, the findings are consistent with the existing literatue in terms of the positive relationship between MNRF’s and agency and bankruptcy cost. However, it was found that MNRF’s also have more total debt. This is surprising given the higher agency and bankruptcy costs. The importance of this research is that there may be considerations other than agency and bacnkruptcy costs affecting the capital structure …

Emotional Intelligence And Organizational Commitment Among Private Club Board And Committee Volunteer Leaders: A Pilot Study, Ronald F. Cichy, Jaemin Cha, Seung Hyun Kim, James B. Singerling

Hospitality Review

This pilot study explored the relationship between emotional intelligence and organizational commitment among provate club board and committee volunteer members. The top three items, ranked by mean scores, of each of three EI dimensions -- IN, OUT, and RELATIONSHIPS wer discussed. A sample of 57 volunteer leaders furhter was split into high EI and low EI groups based on respndents' overall EO median score. Statistical differences between high and low EI groups in three aspects of organizational commitment - affective, continuance, and normative commitment - wer present. 4 t-test results showed that the difference between high and low EI groups …

Global Pricing Strategy For A Quick-Service Restaurant Chain, David C. Bojanic

Hospitality Review

The purpose of this paper is to compare prices for a popular quick-service restaurant chain (i.e. McDonalds’) across countries throughout the world using the “Big Mac Index” published by “The Economist.” The index was originally developed to measure the valuation of international currencies against the U.S. dollar. The analysis in this study examines the relationship between the price of a Big Mac and other variables such as the cost of beef, price elasticity, and income. Finally, these relationships are reviewed to draw inferences concerning the use of demand, costs, and competition in setting prices.

Determinants Of Mid-Scale Hotel Brand Equity, Woo Gon Kim, Hyun Jeong Kim

Hospitality Review

The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they own- the brand- is critical to achieve a premier growth goal not only rapidly but also in a cost- effective way. THe purpose of this study is to examine the determinants of cutsomer-based hotel brand equity for the mid-priced U.S. lodging segment by assessing the impacts of four-widely accepted brand equity dimensions: brand awareness, brand associations, percieved quality and customer loyalty. …