Open Access. Powered by Scholars. Published by Universities.®
Hospitality Administration and Management
The University of San Francisco
Green hotels; environment; business travelers; green marketing; hotel attributes
Articles 1 - 1 of 1
Full-Text Articles in Business
A Green Room Experience: A Comparison Of Business & Leisure Travelers' Preferences, Michelle Millar, Seyhmus Baloglu
A Green Room Experience: A Comparison Of Business & Leisure Travelers' Preferences, Michelle Millar, Seyhmus Baloglu
Hospitality Management
To gain a better understanding of whether environmental consciousness of business and leisure travelers translates to like-minded preferences in the hotel industry, this study assessed the environmental attitudes of both types of travelers, their green behavior at home, and the importance they place on having different green attributes in a hotel. Results of an online survey indicated that business and leisure travelers are very similar when rating the importance of specific green attributes. They differ, however, in their environmental attitudes and green behavior performed at home. These results provide a clearer picture of the profile of the traveler that may …