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A Consumer's Guide To Greenwashing, Katie Fowler
A Consumer's Guide To Greenwashing, Katie Fowler
Marketing Undergraduate Honors Theses
Over the past 37 years since the term greenwashing was coined, there have been sparse attempts to regulate this deceptive environmental marketing. The Federal Trade Commission (FTC) created its Guides for the Use of Environmental Marketing Claims, also known as the Green Guides, in 1992. The Guides have been revised on three separate occasions – 1996, 1998, and 2012 – in an attempt to remain relevant with the proliferation of environmental marketing claims and trends. However, the Guides were created as interpretive rules that do not give the FTC the authority to enforce the regulations unless they can prove that …
Consumer Valuation And Preferences For Sustainably Produced Rice In Ghana, Vera Adabrah-Danquah
Consumer Valuation And Preferences For Sustainably Produced Rice In Ghana, Vera Adabrah-Danquah
Graduate Theses and Dissertations
Sustainable agricultural production is a systematic concept that integrates environmental health, economic profitability, and social/economic equity goals. Improving the sustainability of food production is of utmost importance to the human race, given the growing population and the increased depletion of natural resources. Improving sustainability is particularly important for rice, a global food staple with a significant environmental footprint. Rice accounts for 10% of global methane emissions. The Sustainable Rice Platform (SRP) standard is the first globally recognized certified sustainable production standard for rice. This study focuses on consumers' preferences for sustainable rice in Ghana, including consumers’ perceptions of different SRP's …
Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman
Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman
Graduate Theses and Dissertations
Sustainability is an important, commonly discussed societal goal regarding assurance of resources for the world to be able to enjoy a prosperous future. Three primary dimensions of sustainability include environmental, economic, and social sustainability, and objectives for various projects can be aimed at any of the three dimensions to pursue societal sustainability. Solar installations, which can be used to pursue environmental and economic sustainability, convert abundant sunlight to electricity, displacing fossil fuel use that contributes harmful greenhouse gases to the atmosphere. The regulatory environment at the state level has a significant impact on the feasibility of solar projects. At present, …
Creating Sustainable Supply Chains: Influencing Sustainable Practices In The Supply Chain, Saif Mir
Creating Sustainable Supply Chains: Influencing Sustainable Practices In The Supply Chain, Saif Mir
Graduate Theses and Dissertations
Organizations worldwide are reporting their commitment to create sustainable supply chains. Ultimately, supply chain professionals are the drivers of change within their respective organizations, so this dissertation examines the role of communication as a tool to persuade supply chain professionals to create sustainable supply chains. The three studies within this dissertation employ different methodologies to examine the role of communication in the development and implementation of sustainability initiatives. The first study, a grounded theory investigation, highlights the network, communication, and structural factors that provide a strong business case for the development of sustainability initiatives. A strong business case influences the …
Using The Triple Bottom Line To Select Sustainable Suppliers For A Major Oil And Gas Company, Pandarinath Adarsh Sunkari
Using The Triple Bottom Line To Select Sustainable Suppliers For A Major Oil And Gas Company, Pandarinath Adarsh Sunkari
Graduate Theses and Dissertations
Companies have primarily been focusing on the financial bottom line i.e., on increasing profits by increasing revenues and reducing costs. With high energy usage and environmental change posing threats to the environment and business operations, companies are now considering sustainability. Since some global suppliers have low cost labor, Social well-being and human development has also emerged as major goals of a company performing global operations. Focusing on these three goals is termed the "Triple Bottom Line" (TBL). We study and explore the TBL benefits that could be realized by an oil and gas company by focusing on sustainable suppliers. A …