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A Gender-Based Ufc Demand Analysis, Nolen Michael
A Gender-Based Ufc Demand Analysis, Nolen Michael
Economics Student Theses and Capstone Projects
The Ultimate Fighting Championship (UFC) has grown rapidly since its inception in the early 1990s. An important aspect of understanding the explosion of Mixed Martial Arts into mainstream appeal is the relationship between consumer demand and specific attributes of the sport. The UFC first began featuring female events in 2013. A robust division of women’s UFC fighters has developed in the years since. In this study I will be using econometric methods to evaluate the degree to which specific gender related variables influence consumer demand for the UFC. The Pay-Per-View format of UFC events is of critical importance because it …