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Full-Text Articles in Business
Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick
Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick
Honors Scholar Theses
In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …
Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina
Creative Micro-Entrepreneurship In Practice: Exploring Digital Tools For Small Creative Businesses, Olivia Messina
Honors Scholar Theses
For the scope of this thesis, my focus is on independently owned businesses
run by “creative micro-entrepreneurs.” I’m using this term, coined by the digital
selling platform Etsy, to encompass artists, craftspeople, and others who sell artistic
goods and services they have made themselves. In addition to being part of this
community personally, I also think that it is important for these small businesses to
have the resources they need to thrive in our rapidly changing economy. Selling
online, clothing & accessories businesses, and cooking & baking businesses are
among the top 5 “side hustles” for Millennials, making creative small …